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Kalaydjian - Regional Sales Manager - Los Angeles, CA, USA

Mihran Kalaydjian

Los Angeles, CA, USA


Regional Sales Manager

  • Full time
  • Part time
  • One time
  • Contract
  • Temp


My profession is in the hotel industry. Since I am a “Hotel King”, teams only benefit from my knowledge and understanding of running hotels and their food and beverage operations. When you take my knowledge of the hotel industry and marry that with over 18 years of team travel planning, my service is second to none. I honestly don’t think anyone else doing what I do has the same passion, background and commitment to the success of the programs I work with.

My approach to drive revenue, control costs and achieve high levels of guest and associate satisfaction make owners happy. These results drive superior bottom lines and return on investment. It also drives the value of the assets we manage.

Results-driven and creative professional with experience in analyzing the market potential and profitability of various industries and leading in the development of collateral, strategies and plans which identify marketing opportunities, direct marketing efforts, and new project development. Adept in developing and managing all aspects of marketing project lifecycles, the development and management of internal operating budgets, and establishing brand identity to achieve the greatest number of sales in the marketplace. Expertise in determining company business goals and developing innovative marketing and sales strategies that meet short and long-range goals, objectives, policies, and company needs.

Work History

Director of Sales - Multi Unit


From April 2010

Director of Sales – multi-unit
April 2010 ~ present
The Holiday Inn Warner Center, Woodland Hills
150 room, 10,000 sf meeting space
The Holiday Inn Express & Suites, Woodland Hills
86 rooms, 6,000 sf meeting space

Increased top 25 accounts production by 31% in the first Quarter
Responsible for performance in the following segments: Corporate negotiated rate accounts, Leisure and specialty Groups, SMERF, Consortia Clientele, International wholesalers, Government, Association
November to April 2011 ~ achieved 105% of the budgeted revenue goal and 112% of budgeted room night goal for preferred Corporate accounts, SMERF, Government and Association
Successful increasing Volume Discount rate 16.4% over prior year and 12% over budget
Increased top 20 accounts production by 32% in the first Quarter
Generated new accounts, including Honeywell, Northrop Grumman, Aero Space’s, Exxon Mobile, Lockheed Martin And Airline Crew Accommodations, which produced 985+ room nights at the property combined and become top 15 in first Quarter.
Crew market share of key accounts, including, Regence Blue Cross, UPS, General Motors, Panasonic, AT & T and Microsoft
Set percentage levels of corporate occupancy rates vs. higher-rated leisure travel business properties.

Senior Sales Manager

Holiday Inn Los Angeles - IHG

October 2009 - February 2010

Senior Sales Manager
October 2009 ~ February 2010
Airport Hotel
The Holiday Inn Lax
405 rooms, 5,000 sf meeting space

Increased corporate, association, government and SMERF market 21% in 3 months.
Responsible for revenues exceeding $125.000 in fourth quarter of 2009 (12% over revenue goal)
Identified successfully and developed new clients in each local and national markets for corporate transient business (IBT), consortia and wholesale bookings, SMERF

Director of Sales & Marketing

Holiday Inn Palm Springs - IHG

October 2008 - September 2009

Director of Sales & Marketing
October 2008 ~ September 2009
Resort Hotel
The Holiday Inn Palm Springs, CA
249 rooms, 10,000 sf meeting space

Crew and maintained Corporate, Educational, Entertainment, Fraternal, Government, Incentive Leisure, Military, Religious, Social accounts, reaching weekly sales revenue of up $25,000.
Increased Marketing income by over 40% by additional tie-ups and new brand associations.
Re-organized guest-room (Group & Transient) rate structure, doubling ADR and increasing room revenue
Converted 30% of the presentations given to Groups into Sales, Securing 20 new deals representing 450000 in new business

Director of Sales & Marketing

Paragon Hotels

March 2006 - October 2008

Director of Sales & Marketing
March 2006 ~ October 2008
Paragon Hotels
Upscale First Class Hotel
Paragon Hotel Bellevue, Seattle, WA
208 rooms, 15,000 sf meeting space

Developed and implemented a comprehensive strategy to improve metrics resulting in 55% ADR growth, 12% occupancy increase, 25% increase in transient base and 15% growth in Top 10 account production in 2006.
Completed the year 2006 achieving 139% of my individual group revenue goal for the corporate market. Exceeded group revenue goal by 220% in the second trimester of 2006
Team leader in creating and implementing of ADS (Alternate Distribution Systems) Channel management program.
Analyzed marketing potential of new and existing clients, generated growth and profitability, maintained client service and satisfaction with innovative sales strategies
Monitored and analyzed all aspects of the ADS channels, from rate strategy, overall revenue performance, and upkeep of site to deliver the highest ADR, RevPar, and overall profitability for the company.
Negotiated and led all major event contracts and partner relationships (Vendors, site venues, indentified corporate and media sponsors, community and charity partners, live entertainment and other).
Understand key market demand periods, know destination trends, create/maintain event calendars for markets, and plan courses of action required to meet supply, demand, and necessary sales.

Director of Sales & Marketing

West Coast Hotles - Upscale Business Hotel

February 2004 - March 2006

Director of Sales & Marketing
February 2004 ~March 2006
West Coast Hotels
Upscale Business Hotel
Red Lion Hotel /Ramada Inn and Suites Seattle South
485 Rooms, 17,000 sf meeting space
Seattle, Washington

Responsible for $3.9m Room Revenue Budget, $250K in Q1 (20% exceeding revenue goal).
Increased revenue ranking within company to #1 for government and #3 for corporate markets
Increased corporate, transient, association, government and SMERF market 28% in 12 months.
Responsibilities included creating and implementing Sales & Marketing Plans and Financial Budgets.
Designed and aggressively marketed loyalty programs and re-structured contracts for negotiated corporate and group business strengthening both segments.
Detailed sales and planning of catered events such in-house conventions, charity functions, meetings, weddings, Reunions, etc.
Responsible for menu planning, design and décor of large event halls including seating, floral set up, and

Assistant Front Office Manager

Omni Hotels

February 2002 - February 2004

Assistant Front Office Manager
February 2002 ~ February 2004
Omni Hotels
Upscale Hotel
Omni Severin Hotel Indianapolis, Indiana
424 rooms, 22,0000 sf function space

Increased JD Power & Associates Front Office Operations score from #28 to # 4 within Omni
Designed and implemented a guest survey to gauge satisfaction with the hotel, its staff, and services
Responsibilities included customer service, recruiting, train and develop new team members
Managed room rate structure to exceed average rate goals of the hotel and minimize overbooking

Rooms Controller

Achieved highest revenue management yield by controlling room inventory
Created system to reduce check-in process from 6 minutes to under 1 minute
Responsible for the overall management of the Front Desk and Concierge

Front Desk Agent

Outsold entire Front Desk staff in suite up-sells 2 to 1
Managed coordination of international group arrivals
Implemented front desk pre-shift meetings and weekly rooms’ division meetings.
Redesigned registration cards, guest directories & comment cards.

Supervisor of Housekeeping

Le Meridian Chicago Hotels

February 2001 - February 2002

Supervisor of Housekeeping
February 2001 ~ February 2002
Le Meridian Chicago Hotels (Currently known as Conrad Hotel)
Upscale Hotel
Meridian Chicago Hotels, Illinois
311 rooms, 12,000 sf meeting space

Managed 45 employees. Maintained 100% customer satisfaction utilizing teambuilding skills.
Established standards and processes for housekeeping employees work, and planned work timetables to make sure satisfactory service.
Evaluated records to estimate department employees needs, and to get ready budget.
Managed the hiring, evaluation and disciplining of housekeeping employees on specific shift, prepare work schedule and maintain adequate staffing

Front Desk Agent

Maximized revenue by up-selling 75% of guests at check-in.
Managed entire coordination of visits by Middle East and Europe dignitaries.

Group Sales Manager

Marriott Hotels

December 1998 - December 2001

Group Sales Manager
December 1998 ~ December 2001
Marriott Hotels
Upscale Convention Hotel
Marriott – Renaissance Hotel
615 rooms, 75,000 sf meeting space
Jerusalem, Israel

Prospected groups from SMERF, Sports, Government, Corporate and Convention Markets.
Capitalized on emerging markets and achieved a 16% revenue increase, from $3.7M in 1999 to $4.2M in 2000, while reducing product cost structure.
Generated $2.8 million in revenue via aggressive outside sales calls and cold calls.
Developed and executed presentation for International Tour and Travel Market Trade Shows.
Capitalized on Revenue up-sell opportunities during the Event Phase of Functions

Front Office Manager

Resolved Guest concerns diplomatically and economically through conflict resolution techniques. Developed a new emergency procedure handbook for customer complaints, emergency situations and employee concerns.
Was Responsible for overseeing daily operation of all rooms related departments.
Trained staff to maximize profits by utilizing their knowledge of rates, service standards and sales.
Utilized leadership skills to hire and train staff 65 including bell stand and concierge

Director of Group Travel

Tour & Travel

January 1994 - December 1998

Director of Group Travel
January 1994~ December 1998
Atic Tours Travel LTD.
Tour & Travel
Atic Tours & Travel Golf
Jerusalem, Israel

Implemented sales, marketing & PR Strategies created to maximize revenue from group business.
Personally oversee annual market net revenue of close to $6.8 million.
Targeted SMERF market and travel agents utilizing presentations and cold calls.
Estimated travel agency contacts worldwide through Israeli Ministry of Tourism Conferences.

Director of Operations

Developed clientele with application of the key selling system.
Emphasized the National and International sectors and tourism.
Trained, coached and motivated team of 125 tour directors.
Researched local and International market trends to develop new marketing Strategies.

Qualifications & Certifications

Microsoft Certified Systems Engineer Certificate

Hebrew University

Political Science and History

Birzeit University


De La Salle High School

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