Brand development, strategic marketing, idea creation, campaign management.
Creative Ideas,Communications, Training, Advertising
- Full time
- Part time
- One time
Donegal Women in Business Network
January 2005 - January 2008
Raised the profile of the organisation, increased membership and promoted members within it.
Put in place a promotion strategy.
Founder and Director
February 2003 - February 2003
Michelle set up Morris Communications, to help organisations strategically use communications to generate sales, increase business growth and maximise profitability. A passionate believer that communications need to be linked to business objectives, she has built a client base all over Ireland. “My focus is to use every discipline, message, PR, advertising, digital, direct - to meet the client’s needs and pocket.”
Michelle frequently speaks on the importance of strategic communications and has spoken at DIT, The Marketing Institute, LYIT, University of Ulster as well as her alma mater DCU. She is currently a non-executive board member of Ogilvy Ireland and a former President of the Donegal Women in Business network (2005-2007).
Non Executive Director
January 2003 - January 2011
Provide input and direction for the management team on development and vision for the company.
Managing Director, Ireland
February 1999 - January 2003
Responsible for rebuilding one of the most profitable divisions in Europe. Created and managed a talented team, developed strategy for the company and clients. Won creative industry awards.
Client Service Director
Ogilvy & Mather Direct
March 1996 - January 1999
Responsible for blue chip clients, developing results driven campaigns, driving creavity and overseeing project management
Ogilvy & Mather Direct
February 1994 - February 1996
Managed major client accounts,developed winning strategies, part of the new business team, won new business, appointed to board.
January 1990 - December 1993
Managed AT&T business to business account $2.1 million across all media. Member of award winning teams, managed a team of 6.
Qualifications & Certifications
Dublin City University
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