O'Briain - Marketing Professional - Drogheda, Louth, Ireland

Michele O'Briain

Drogheda, Louth, Ireland


Marketing Professional


Strategic marketer with over 20 years experience developing, implementing and managing marketing and communication strategies for start up and established brands. Proven track record of delivering increased revenue and profitability growth as well as efficiencies and cost reductions. Highly motivated, results orientated, focused individual with excellent communication and influencing skills. Strong leader with the ability to manage change, teams of up to eight people and budgets of up to €8m.

Achievements include the successful nationwide re-launch of Tesco Mobile, introducing new customer mobile propositions, transferring the Littlewoods Ireland business online and building the Family Hamper company from zero to £3 million sales in three years.


Online Market Insight Survey May 2013

Online Market Insight Survey which was targeted at mothers. The survey was distributed via social media links on Facebook and Twitter and the results were used as the basis for a strategic marketing plan for an online baby printing card company.

Lecture on Linkedin professional social networking April 2013

Lecture given to Institute of Technology Carlow students on Linkedin social networking

Christmas card artwork brief, print management and sponsorship

Securing sponsorship, artwork brief and print management of this fundraising Christmas card.

Magic Tesco Mobile TV ad July 2010

10 second sting TV ad briefed and project managed by me and Cawley Nea to promote Tesco Mobile Double Credit proposition.

Tesco Mobile Big Band TV advert July 2010

30 second national television ad briefed and project managed by me and agency Cawley Nea to promote the Double Credit proposition Tesco Mobile 2010 - 2012.

Customer insight survey via SurveyMonkey May 2009

Free survey hosted on SurveyMonkey used to glean customer insights for use in future press releases

Switch to Tesco Mobile TV Ad

One of the direct price comparison ads briefed and project managed by me which was broadcast on a range of targeted television stations and shows in a nationwide campaign to re-launch the challenger brand Tesco mobile in 2009.

Qualifications & Certifications

Diploma in Strategic Marketing with Digital Marketing

Irish Management Institute /University College Cork

Diploma in Digital Marketing, Distinction

Digital Marketing Institute

B.Sc. (Mgnt), Marketing Management, Honours

Trinity College, Dublin

Dip. in Adv. Mk. Tech., Marketing, Honours

College of Marketing & Design

Master in Arts

Trinity College, Dublin 2.

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