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Governale - Food and Alcohol Event Specialist - San Antonio, TX, USA

Michael Governale

San Antonio, TX, USA


Food and Alcohol Event Specialist


Seeking Part-Time Staffing of Food and/or Alcohol Events in San Antonio, Texas
I have been promoting in-store, food and non-food events for approximately 1.5 years, having recently expanded into in-store alcoholic-beverage sampling events.
Acting as a “brand ambassador,” these events promote various food, beer, and wines in various client grocery stores in San Antonio, TX.
Holding both a Food Safety Certificate and an Alcoholic Beverage Commission Seller Training Certification, I am attempting to migrate more into alcohol samplings for the obvious time / pay ratios. Likewise, it appears diversifying among several reliable event / marketing companies offers more consistent work availability.
I have sampled for Plungerhead Wine of Lodi, California, Trapiche Oak Cask Cabanero wine, Stella Artois Belgian Beer, Corona Familiar beer, and Anheuser-Bush, Budweiser Lime-A-Rita and Bud Black Crown.
My philosophy is “if you demo it, they will come” - invite all, some will sample and some will buy. It is simply a numbers game.
During a lull in traffic in the main isle, I patrol the beer and/or wine isles in an attempt to engage shoppers, as opposed to simply standing back waiting for shoppers to approach the demo table.
I am very frequently complimented by clients’ Showtime Leads, Wine Stewarts, and Event Facilitators.
While alcohol sampling events, provide brand “speaking points” I always attempt to find additional product information, reviews, etc on line to enhance the presentation. After all, most wine buyers are very knowledgeable about what they want, as are to a lesser, but still significant extent, buyers of beer, lager, and ale.
I am outgoing and enthusiastic; but not pushy, yet always asking for the sale.

If your company handles such events in the San Antonio area, I am seeking weekend employment along these lines.

Work History

Brand Ambassador

Part Time Event Specialist, Licensed / Certified in Food and Alcohol Demos

6628 Charles Field  San Antonio, TX 78238  210-325-1046 

OBJECTIVE: seeking additional part time marketing position that enables me to engage people, create favorable brand recognition, and promote clients’ products through demonstrations, samplings, and sales events.

Event Staffer, Part Time  April 2012 to Present.  Sunflower Group / Tallgrass Talent, Indianapolis, IN
Engage and communicate speaking points to premise shoppers to sell brand product. Create an enthusiastic sampling experience while simultaneously promoting product per event manual. Comply with state and local food handling requirements.
Brand Ambassador, Independent Contractor  June 2013 to Present.  PMG Success, San Antonio, TX
Promote brand name while providing samples of adult alcoholic beverages. Encourage sale of products; provide feedback to company for client review.

Extensive Background in Client Relations and Customer Service

Qualifications & Certifications

Speech Communications and Spanish

The University of Arizona

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