Collan - Marketing Professional - Västra Götaland County, Sweden

Michael Collan

Västra Götaland County, Sweden


Marketing Professional


I am currently working with launching FerroCare with new unique products. Clinical studies are forthcoming. Websites are and We are also making documentaries and clips of the product

Work History

Marketing manager

Cryoguard Sweden AB

January 2002 - July 2013

January 2002 – 2013 (11 years 7 months)Gothenburg
Marketing of GlobiFer supplements in the Nordic countries and foreign markets such as EU, The Far East, The Middle East, Africa and The Western Hemisphere. Tasks include practical marketing strategies and plans, distributor and production contacts as well as product logistics.
Responsibility for Phase III clinical studies, mainly " The effectiveness and tolerability of Globifer Forte (haem iron) tablets compared to ferrous sulphate tablets in inflammatory bowel disease: a randomised controlled trial". at Birmingham University Hospital, UK

Sales representative, Area Manger


January 1989 - January 1991

Sales and marketing of mainly the NSAID preparate of Roche in the Western Finland region visiting
medical and pharmaceutical specialists, clinics, KOL's as well as decision makers. Organizing information meetings, mailings, local marketing
activities and supervising phase III studies etc.

Product Manager


Product and marketing manager for supplements, pharmaceuticals and homeopathic remedies



New company MediTec/FerroCare will produce and market heme iron food supplement tablets internationally. All certification and marketing materials needed are already in place. A major clinical study comparing OptiFer® with Ferroglycine sulphate tablets is under work. Ferroglycine sulphate tablets are perhaps the largest iron supplement internationally. We strongly believe OptiFer® will have a significantly better tolerance profile and that efficacy is also strong.
Product line is: heme/non-heme tablets OptiFer® and OptiFer® Eco, chewable multivitamin/mineral tablets OptiFer@ Kiddo, OptiFer@Vital® and OptiFer@Easy.

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