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An effective leader with a strategic mind, an entrepreneurial spirit and motivating team player with proven success in B2B & B2C marketing of services and products, research and analysis, developing and launching new products, media relations and advertising & sales management.
➢ Proficient in mass & targeted marketing
➢ Cultivates strategic partnerships
➢ Creative problem solver
➢ Results-driven and self-motivated
Concrete Graphics / a division of ACP International
Hired to develop and market innovative new graphic media internationally for manufacturer
• Co-developed and launched CG along with complementary products for multiple categories
• Created branding & marketing presence and product & sales training programs
• Develop national and international distribution and sales for wholesale – retail segments
• Lead strategic planning, conducted all competitive analysis and cultivated partnerships
Volume Specialties Marketing, LLC
Hired to generate market growth and revenue for national manufacturer and supplier of promotional advertising products
• Developed and directed company including new product sourcing, product launch & sales
• Surpassed 1st year sales goal by 181% and consistently maintained profit margins of 30%
• Created corporate branding and marketing that secured a top 5 position in the category
• Cultivated strategic alliances and conducted all competitive analysis and product pricing
Vice President Marketing
Hired to expand business verticals for IT consulting company focused on identity management solutions
• Implemented new processes to expedite projects supporting $1.5 million in new business
• Secured revenue generating business partnerships with non-competitive corporations
• Redesigned service solutions menu to support marketing efforts in education and healthcare
Asst. Vice President Marketing & Advertising
Dallas Area Rapid Transit
Hired to direct marketing, sales and advertising divisions to increase revenue for major public transit agency
• Created B2B marketing program resulting in a 21% increase in revenue to $3.3 million
• Improved profitability of retail and online sales programs by over 20%
• Developed and launched a profitable merchandise line for customer incentive and retail sales
True North Marketing & Films, Inc.
Formed full service marketing and advertising boutique featuring television and film productions
• Supervised key accounts and directed productions for American Airlines, WB & MTV
• Created strategic business partnership with LIN Television and Southwest Sports Group
Hired to manage advertising accounts and promotions for national cable television service provider
• Supervised accounts including Harley Davidson, Pizzeria Uno, and Methodist Hospitals
• Managed promotional programs, events, incentive items and promotional giveaways
Promotions Director / On-air Host
Hired as on-air host and promotions director for KOAI, The Oasis – major market NAC format radio station
• Coordinated with programming and sales staff to cultivate and develop new business
• Created promotional events that supported the stations highest overall Arbitron book rating
Vice President FloorSignage
Co-developed and launched new and advanced graphics media for large format digital printers designed for outdoor use on walkways, walls and more.
Qualifications & Certifications
Bachelors in Communication
University of Texas at Arlington
The University of Texas at Arlington
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