Keller - Sales - New York, NY, USA

Merrie Keller

New York, NY, USA

Services

Sales

Summary:

Sales, Licensing, Brand Management, Business Development, Brand Partnerships

Work History

DIRECTOR OF LICENSING AND BRAND PARTNERSHIPS

MATCHBOOK

• Leading Talent based agency where I represent Emmy-award winning Costume Designers for all projects
• Target, negotiate, and cultivate partnerships leading to increased sales of 20%, enhanced media impressions and social media impact
• Develop and execute creative marketing strategies
• Build brands through integrated marketing and licensing collaborations

DIRECTOR OF CLIENT DEVELOPMENT AND MARKETING

SWERVE

Prospected and solidified profitable relationships with a targeted list of potential domestic and international
companies for a multi-faceted branding and packaging design agency
• Spearheaded the development and implementation of fully integrated marketing and sales efforts to 400+
companies, publications and design competitions resulting in industry awards and gained recognition
• Structured strategic proposals and negotiated effective partnerships that resulted in a revenue increase of 20%
• Initiated and expanded clients in new categories including health and beauty, corporate identity, and sports
• Presented over $500K in opportunities including food, spirits, travel, kids, electronics, and pharmaceutical

VP BUSINESS DEVELOPMENT AND SALES

PERPETUAL LICENSING

• Rapidly promoted from licensing consultant to VP Business Development and Sales
• Identified and executed business development strategies for new and existing business
• Established and negotiated $2.5MM effective partnerships including fragrance, apparel, accessories, lifestyle, and consumer electronics
• Drove market expansion through effective sales planning and implementation of profitable merchandise
licensing and brand extension and acquisition programs

LICENSING SALES AND MARKETING STRATEGIST, MARVIN TRAUB ASSOCIATES, INC
• Created overall brand strategy and an innovative business launch plan for a sustainability initiative
• Researched several relevant product categories through extensive retail audits, industry leader interviews and attended industry trade shows to provide the most strategic recommendations for potential licensees

DIRECTOR/ACCOUNT LEADER

THE BEANSTALK GROUP

Leading brand licensing agency, where as a senior member, I built both domestic and global clients' corporate
awareness through strategic brand extensions
• Account Leader overseeing a team of six for The Andy Warhol Foundation, generating over $50MM in retail
sales across 55 countries in North American, Europe, and Asia
o Carefully managed intellectual property and copyright issues while extending brand image through selected licensing partnerships
o Oversaw client relationships with 40 creative manufacturers across multiple product categories
including Pepe Jeans, Seiko, Diane Von Furstenberg, Robert Lee Morris, and Bond No. 9

o Presented $2MM in additional licensing partnership opportunities including apparel, home décor,
wine, spirits, and gourmet confectionery products
o Foundation was three time winner of the International Licensing Excellence award for Best Art Brand
License of the Year, and received Best Art Brand License 2006 for Levi's partnership
• Introduced Vespa to $1.2MM in US market opportunities, connecting the client to a luxury eyewear
manufacturer and global apparel company
• Created a long term licensing strategy for Rachel Zoe accessories that correlated with future corporate
initiatives, including presenting $550K proposal for handbags
o Provided retail recommendations for product placement, strategic phasing to maximize program
visibility and profitability, and established opportunity for electronic retailing via HSN
• Leveraged apparel and food experience and contacts for NBC Universal's themed brand extensions, helping the brand to thrive in a highly competitive environment

CONSULTANT

• Counseled American luxury handbag designer on extension into jewelry, assisting with securing merchandise and materials, establishing price points, selecting target audience, and retail distribution
• Advised and assisted Links of London on distribution expansion that resulted in a revenue increase of 25%
• Expanded Scottish gourmet confectionary KShocolat to the US, identifying key distributors, food retailers, and hotel channels increasing sales volume and profitability above plan

HM VICE CONSUL/SENIOR CONSULTANT

BRITISH CONSULATE-GENERAL

Guided over 35 UK companies annually seeking entry into US market, and provided counsel to US companies
seeking to invest in the UK, including strategic partnerships, and advisement on licensing agreements and regulatory requirements
o Managed a New York and transatlantic team of 15, served as spokesperson for US market and UK
investment in domestic companies, and cultivated local retail/wholesale executive relationships
• Managed all details of Decoration and Design Building "Salute to British Design", showcasing seven rising
stars in British design at 150 person event during annual Fall Market
• Introduced Boots Beauty to the US market, coordinating launch event with Darna Foundation
• Persuaded Consulate-General to partner with Boots on Vogue Magazine advertisement
o Ad supported major British design event "Focus on Anglomania" at the Metropolitan Museum of Art,
attended by 200+ members of the fashion, banking, beauty, and design communities

DIRECTOR OF SALES

METROPOLITAN DESIGN GROUP

• Hired, managed, and motivated highly productive and committed sales/staff team.
• Managed new business development and strategic planning for this premier sales agency, increased sales
volume by 35% throughout the U.S., Europe, Asia, the Middle East, and Japan.
• Solicited and secured major new clients Harrods, Baker Knapp & Tubbs, Bloomingdales, and Neiman Marcus, while expanding relationships with existing clients Barney's, Bergdorf Goodman, and Saks.
• Conceived and initiated several large product development programs, including retail and W Hotels programs

FOUNDER AND PRINCIPAL, MERIDIAN ACCESSORIES, New York, NY
• Conceived, structured, and grew $6MM bi-coastal luxury accessories business with showrooms in NY and LA

Qualifications & Certifications

Sociology

SOPHIE NEWCOMB COLLEGE, TULANE UNIVERSITY

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