Aygul - Marketing Professional - Istanbul, Turkey

Meltem Aygul

Istanbul, Turkey

Summary

I am a 37 years old enthusiastic person who has completed her entire education in Belgium and speaks fluently five languages.

- Successfully developing and maintaining marketing strategies, which include three new store openings and five remodelings of more than 10 000sqm sales area each.

- Implementing and executing in cooperation with Store Managers defined retail strategies for the company

- Defining and driving of annual advertisement strategies, budgets for one or multi brands

- Positioning of brand image and essence by the means of research analysis

- Preparation of media advertisement creatives such as image or promotional and media plans (TV, radio, newspaper, magazine, internet, outdoor)

- Build corporate identity of the brands (logo, emblem, color etc)

- Develop non media communication projects

- Preparation of all visual and written introductions of company according to needs

- Implementation of sales channels’ decorations and campaigns’ visuals as standard format

- Coordinate researches of brand/customer/product/advertisement effectiveness

- Follow up competitors’ annual advertisement stratejies and projects

- Briefing, directing and controlling of advertising, media and research agencies

Services

Marketing Professional

Work History

Operations & Pricing Coordinator

real, - Hipermarketler Zinciri A.S

From April 2012

Istanbul / TURKEY

Implement and understand retail operations and execution plans for the real team, work with Store
Managers to execute defined retail strategies, identify opportunities to drive incremental business
objectives and track progress with performance metrics, identify and share retail operations best
practices within team, precisely communicate in prompt timely manner with various levels of workers,
coordinate and implement cross-functional initiatives supporting retail in areas of Supply Chain,
Finance, Customer Marketing and Shopper Insights support teams.

Head of Marketing

real, - Hipermarketler Zinciri A.S

January 2008 - June 2011

Istanbul / TURKEY

Responsible for developing and maintaining marketing strategies, preparation and implementation of the annual marketing business plan, oversee all marketing offline and online media advertising,
e-commerce and direct promotional, PR, analytics and staff. Evaluate customer communications and customer research, deliver all marketing activity effectively within agreed budget to achieve company
business objectives. Manage online and offline customer recruitment and retention against targets.
Manage all aspects of artwork, print production, receipt and distribution. Achieve frequent, timely and effective advertising and PR coverage across all appropriate media channels.

Top Executive Assistant to Managing Director

real, - Hipermarketler Zinciri A.Ş

March 2003 - December 2007

Istanbul / TURKEY

Liason between real, - Turkey and International HQ in Germany, coordinate the programme and following up day-to-day activities of the executive, provide administrative/secretarial support for the
executive such as answering telephones, assisting visitors, and resolving and/or referring a range of administrative problems and inquiries, schedule meetings, events, interviews, appointments, and/or
other similar activities and to make travel and lodging arrangements for the executive and the unit,
establish, maintain, and updates files, databases, records, and/or other documents as determined by standards and practices.

Executive Assistant to Food Director

Meltem Cerman Aygül

November 2001 - March 2003

real, - Hipermarketler Zinciri A.Ş. - Istanbul / TURKEY

Coordinate the programme and following up day-to-day activities of the executive, provide
administrative/secretarial support for the executive such as answering telephones, assisting visitors, and resolving and/or referring a range of administrative problems and inquiries, schedule meetings,
events, interviews, appointments, and/or other similar activities and to make travel and lodging
arrangements for the executive and the unit, establish, maintain, and updates files, databases,
records, and/or other documents as determined by standards and practices.

Office Manager Export Department

Arpas A.S

September 2000 - November 2001

Istanbul / TURKEY

Develop and implement new administrative systems, such as record management, record office
expenditure and managing the budget, organize the office layout and maintaining supplies of stationery and equipment, oversee the recruitment of new staff, including training and induction, carry out staff appraisals, manage performance and disciplining staff, write reports for senior management and delivering presentations, respond to customer enquiries.


Commercial and insurance employee

Commercieel Adviseur

KBC Bank NV

January 1998 - August 2000

BELGIUM

Sell KBC mortgages, deposits, current account and insurance products through a range of market
channels, Provide a comprehensive and professional selling, advisory and delivery service to clients,
Convert enquiries into sales opportunity; provide each client with a personal point of contact.

Administrative Employee

Tolimpex NV

September 1997 - December 1997

BELGIUM

Attend phone calls, reply to the emails received by the clients, plan and schedule meetings, maintain
office files and documents, support accountancy department in daily flow.


Meltem Cerman Aygül 2

Qualifications & Certifications

Foreign Languages

Catholic University Kempen

Koninklijk Atheneum Mol (B)

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