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Hugel - Creative Writer - Edinburgh, City of Edinburgh, UK

Melissa Hugel

Edinburgh, City of Edinburgh, UK


Creative Writer

Work History


Saving Trust

Manage multi-channel campaigns including website, email, direct mail,
apps and social media.
• Work with CRM, Dotmailer, EventBrite, Twitter, Facebook, LinkedIn, and InDesign. Also CMS systems Umbraco and EZPublish.
• Aid in managing external events held across Scotland this this past autumn, which included collating data from completed events in order to
track their success.
• Act as the main point of contact for our third party agencies, design and
PR agencies. Negotiate and provide direction on collateral for numerous
projects, working to ensure all assignments are within brand standards.
• Work on multiple projects simultaneously under different departments and make key decisions when it comes to prioritising.



demanding role involving the administration of pension accounts with a
customer service component.
• Supervised individual and corporate pension activity including con- tacting clients and Independent Financial Advisors in order to clarify
instructions, resolve queries, or log complaints. Involved resolving issues,
troubleshooting concerns and escalating any complaints to the appropriate
• Supported a large team, requiring a broad knowledge of all financial
processes as well as data protection..
• Was main point of contact between IFAs/clients and the company. Often
responsible for financial decisions such which had to be communicated the
IFA and/or policy holder.


A self-employed role involving
regular contributions to an international website, as well as self-marketing through channels such as Twitter and Facebook.
•Role involves regular use of social media including Twitter, Facebook and
Tumblr to promote work and raise awareness of projects.
•Projects include a weekly column for website PolicyMic, Scottish Book
Trust's April 2013 flash fiction competition as well as contributing to their
blog, and regularly contributing to Edinburgh's Illicit Ink.
•Developed highly honed copy editing skills, as all submissions must be up to professional standards.
•Tasks also include negotiating targets and project details with editors,
managing multiple assignments, extensive research, and working to tight


Coordinate all activity for numerous client accounts while growing the account portfolio with the marketing and sales teams.
•Acted as the public face of customer service to corporate clients, as well as interdepartmental liaison for sales, production, shipping, and marketing.
Also, was first point of contact for key national clients and was responsible for solving any major issues, communicating marketing activity, and growing their accounts.
•Responsible for negotiating multiple deadlines, and was often the key
decision maker when such deadlines conflicted. Had to take best business
practices into account while mitigating adverse effects on customers.
•Supported the sales team in resolving any issues as well as working with marketing introducing new products and endeavours successfully to the
public. This included tracking and reporting major order concerns to the sales team, as well as providing regular reports on order status, any shorts or delays in delivery.


Rogers Communi- cations Inc

Coordinated new hire, initiative and cross
training groups in all Rogers Customer Care call centres across Canada.
•Liaised with recruitment and training departments to implement and track new hire and cross training classes at national call centres, which I
was responsible for coordinating.
•Acted as the public face of Workforce for external partners and as interdepartmental liaison, supporting all teams to guarantee business
targets are met, often with little lead time.
•Was instrumental in creating a new tracking system which helped to streamline the planning process and provided important data for future
forecasting, allowing the department to become more efficient.

Qualifications & Certifications


Edinburgh Napier University


University of the Sun


McMaster University

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