Yeow - Strategic Management - Singapore

Mei Sin Yeow



Strategic Management


1.Strategy formulation, evaluation and implementation
2. Competitor analysis
3. Industry analysis
4. Brand audit and review
5. Marketing
6. Corporate Communications
7. Sponsorship Marketing
8. Corporate Social Responsibility

Work History

Marketing and Communications Consultant; Training and Development


From March 2013

1. Marketing and Communications: Happy to take on assignments in strategic marketing, branding, corporate communications, media relations, campaign strategies and execution, sponsorships and corporate social responsibility.

2. Training and Development: Have attained the Teaching for Higher Educations Certificate. Available for corporate training in media and communications.

Director, Strategic Planning

The Methodology Works Pte Lted

September 2012 - March 2013

EMBA student with University at Buffalo

University at Buffalo

January 2011 - March 2013

I have completed the programme. Will be graduating in May 2013.

Senior Lecturer

Temasek Polytechnic

September 2008 - August 2012

Specialised lecturer in marketing and communications studies to students in School of Design. Secondary portfolio in marketing responsibilities for the school and industrial relations.


The Tourism Company Pte Ltd

January 2003 - January 2008

Marketing an Comunications Consultant


March 2003 - August 2005


tourism company

January 2003 - January 2008

Deputy Director Marketing Communications

Singapore Tourism Board

August 2000 - March 2003

Headed the Marketing and Communications division. This comprised media relations and corporate communications.
International and national campaigns in destination marketing communications to engage the various communities - from media partners to the consumer.

Media Relations Manager

The Emirates Group

October 1992 - August 2000

Responsible for corporate communications, marketing communications and media relations for Emirates Airline and Dnata, the airport ground handling company.

Qualifications & Certifications


State University of New York at Buffalo

Teaching for Higher Education Certificate

Temasek Polytechnic

National University of Singapore

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