Nxasana - Marketing and Public Relations - Johannesburg, GP, South Africa

Mduduzi Michael Nxasana

Johannesburg, GP, South Africa


Marketing and Public Relations


I have marketing and communication experience gained across many campaigns while working for various parastatals. I am an individual that combines a sound strategic foundation with the ability to innovate and think creatively.

Work History

Senior Manager Communications

Transnet Engineering

January 2006 - September 2013

Developed and executed the corporate communications strategy and services
Managed strategic relationships and communications: Identified relevant role players in accordance with Transnet business requirements and dependencies
Events, exhibitions and stadium hospitality suites management
Managed Transnet brand and image positioning in the market place
Reputation and issue management – protected company reputation via stakeholder engagement, corporate advertising and sponsorships.
Managed Corporate Social Responsibility by donating containerised computer classrooms to schools
Developed media relations strategy, crisis communication, dealing with the press on controversial issues
Internal Marketing – aligning the employees with the market place.
Marketing Research - Manage consumer marketing and communications research internally and externally
Advertised and place editorials in various media.

Championed the full scale product launches and exhibitions within South Africa and external.


Managing a broad spectrum of Communication disciplines

Develop Communications Strategy
Develop and review communications/marketing strategy, plan and policy framework so that efficient, effective and appropriate communication messages are provided to internal and external stakeholders with the objective of promoting the appropriate image of the organization, as well as informing the role players of the work done.

Manage strategic stakeholder relationships
Identify the relevant role players in accordance with business requirements and dependencies. Understanding of what motivates them and win them around.

Media Management
The experience started when I was a journalist and editor at SABC TV news, at Rand Water where I was the Media Relations Manager and at Transnet where I deal with the media regularly. This has been done via direct interaction with journalists, writing press releases and special communiqués, monitoring and evaluation of publicity received. Media training for the executives and compiling reports and circulating them to relevant managers.

Manage brand and image
Consulting operating divisions to determine the outputs required for brand management. Determine the objectives for the brand in accordance with the divisional and departmental strategy and business plan.

Qualifications & Certifications

BA Communications

University of South Africa

Edendale Technical College

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