Mhlanga - Visual Marketing Manager At Woolworths - Bloemfontein, FS, South Africa

Mbongeni Mhlanga

Bloemfontein, FS, South Africa

Services

Visual Marketing Manager At Woolworths

Summary:

Loch Logan Bloemfontein


Plan and implement visual material for promotions to ensure the effective launch of special events in conjunction with commercial departments.

• Timeously communicate marketing material for promotions to all store staff.
• Create visual displays in line with the visual manual, in-store booklet and beautiful VM booklets to maximize sales.
• Monitor current customer profiles and observe customers to influence visual displays and feedback changes or trends.
• Manage the timeous distribution and implementation of ticketing and décor.
• Manage and maintain all visual equipment to ensure availability.

Apply quality of detail to visuals in line with the visual manual.

• Control visual expenditure in line with budget parameters.
• Minimize waste and control stock usage to prevent shrinkage.
• Develop, recruit, retain and lead a competent and motivated store visual team.
• Create and improve the general ambiance of the store
• Conduct performance and development discussions with the team.

Work History

SENIOR VISUAL MERCHANDISING MANAGER

WOOLWORTHS SA

From October 2011

Loch Logan Bloemfontein


Plan and implement visual material for promotions to ensure the effective launch of special events in conjunction with commercial departments.

• Timeously communicate marketing material for promotions to all store staff.
• Create visual displays in line with the visual manual, in-store booklet and beautiful VM booklets to maximize sales.
• Monitor current customer profiles and observe customers to influence visual displays and feedback changes or trends.
• Manage the timeous distribution and implementation of ticketing and décor.
• Manage and maintain all visual equipment to ensure availability.

Apply quality of detail to visuals in line with the visual manual.

• Control visual expenditure in line with budget parameters.
• Minimize waste and control stock usage to prevent shrinkage.
• Develop, recruit, retain and lead a competent and motivated store visual team.
• Create and improve the general ambiance of the store
• Conduct performance and development discussions with the team.

HISTORY

VISUAL MERCHANDISING MANAGER

WOOLWORTHS SA

August 2011 - October 2011

Trade Route Mall, Lenasia, Johannesburg

• Plan and implement visual marketing material to ensure the effective launch of promotions and special events in the allocated area in conjunction with the commercial departments.
• Communicate marketing material for promotions to department staff
• Create visual displays in line with the visual manual, in-store booklet and beautiful VM booklets to maximize sales
• Monitor current customer profiles and observe customers to influence visual displays and feedback changes or trends in allocated area
• Manage the distribution and implementation of ticketing and décor in allocated area
• Manage and maintain all visual equipment for allocated area
• Provide input to the planning to improve the general ambiance of the sore and implement accordingly
• People management - staffing, performance management, training & development, employee relations

MANAGER

VISUAL TRIANEE

May 2010 - August 2011

WOOLWORTHS SA Fourways Mall Johannesburg


WOOLWORTHS ACADEMY OF LEARNING REGISTERED WITH SETA NQF LEVEL 4 - Modules completed;
Visual merchandising- retail Operations- Pay point controller and point of sale- Statistics and probability/ shape and motion/ mathematics and financial aspects- Business Finance- Financial Administration and cash control- Business writing- Financial services- Customer service- Introduction to clothing and home/ foods- Hot foods- Supervising sales performance and stock counts- Merchant and shop keeping- Employee types and benefits- Employee relations- E performance/ Personal leadership/ Team leadership/ Ethics.

VISUAL MERCHANDISER

WOOLWORTHS SA

June 2009 - May 2010

Sandton Mall Johannesburg

• Deliver exceptional customer service by creating visual displays with high impact and using the store as a marketing vehicle, thereby increasing sales
• Select merchandise and display it in a way that is in line with our brand values and the current direction given from Head Office
• Dress windows, visuals and cameos that has impact and encourages sales
• Demonstrate a clear understanding of the correct use of colour in order to create impact in visuals
• Work efficiently and effectively allowing enough time to spend on each visual in order to apply attention to detail
• Plan my day to ensure that all tasks are achieved
• Understand what the current fashion trends are, by reading magazines and be aware of the competitor activity
• Style wigs competently
• Understand and apply the policy of 'no pins' in kids
• Report acts of dishonesty related to shrinkage and fraud to my line manager or shrinkage hotline
• Minimize spoilage of products
• Ensure back areas are tidy
• Maintain all merchandise to minimize shrinkage
• Demonstrate self discipline with regards to attendance, dress code, hygiene and timekeeping
• Attend team meetings to know the days focus

VISUAL MERCHANDISER

EDGARS SA

August 2008 - June 2009

Wonderboom Mall, Pretoria
• Display the product in the store in the appropriate commercial and aesthetic manner, according to the guidelines laid down by the merchandising department.
• Facilitating customer service.
• Planning, organizing and carrying out changes in merchandising according to the department's instructions.
• Knowing and applying the Merchandising Book in the store.
• Providing information to the rest of the team on all areas relating to the product and its display in the store.
• Following and putting into practice the Merchandising Book and the messages sent by the department, in order to ensure a unified image is projected in every point of sale.
• Looking after those elements that influence the image of the store (still lives, displays, interior decoration, product lighting, furniture, appearance of the clothes, etc.).
• Knowing and using the techniques of visual merchandising to display the product as attractively as possible, following the Edgars standards.
• Scanning garments both when putting them on display and when removing them from the display, to keep the rotation record up to date.
• Studying the sales rankings to manage the product and plan changes.
• Keeping up to date with the new collections received in the store and those that have been removed from the store in order to make the change (merchandising rack).
• Displaying the correct signage at all times (special qualities, promotions, sales, basics, etc.).
• Detecting variables that affect sales in the store (customer type, competition, weather conditions, local holidays, window display, etc.) to act accordingly where appropriate.
• Collecting information on the store team and customers and passing it on to the store manager.
• Calling regular meetings to pass information on to the team concerning the new garments displayed in-store and their location, trends, etc.
• Continuous communication with warehouse staff to ensure perfect product rotation and to establish priorities in...

VISUAL MERCHANDISER

EDGARS SA

October 2007 - August 2008

Boulders Mall, Midrand
As above

Qualifications & Certifications

Sales and Management, Online Marketing

UNISA

SETA COLLEGE

Marketing

UNISA

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