Svensson - Vinyl Layer - Melbourne, VIC, Australia

Matthias Svensson

Melbourne, VIC, Australia


Vinyl Layer

Work History

NSW, QLD, WA, VIC Australia

Position: Self employed floor finisher

Employment duties:

• Installing a diversity of floors as a self employed subcontractor for floor contractors Australia wide.
• Responsible for calculations and offerings in order to get small projects suitable for 1-3 man operation.
• Meetings with contractors before, during and after projects to meet their objectives for each individual job. Administration, such as book keeping and invoicing. Working mostly with my father and apprentice as a team.


Nordic Innovation Pty Ltd

Employment duties:

• Responsible for designing and branding my own laminate floors from Malaysia, Nordic Step, and setting up the contract with Stahlheim Industries in Malaysia for license production of Nordic Step.
• Handled all importation to Australia and setting up a distribution net nation wide, around 250 independent distributors. Included much travelling overseas and within Australia. Logistics was outsourced. Warehousing my own.
• Sponsored Swedish Style Fair in Melbourne and Sydney with my floors and attended the openings with the Swedish Crown princess on my floors on TV and in newspapers clearly showing my brand.
• Handled most marketing.
• Organized together with Swedish Trade Council a nation wide marketing research to meet the markets demands and competitors.
• Employed a book keeper for administration and a sales manager for everyday sales and orders.


Gothenburg, Sweden

• Responsible for imports of laminate and hardwood floors in the EU. Importation from Germany, France, Belgium, and Check republic.
• Established sales of 10% of the Swedish market share of laminate floors approximately 1 M M2 within 1 year. Main purchaser COOP in Sweden and Norway. Brand name my own Euro click.
• Attending fairs and factories in EU and Eastern Europe to meet the need for new products and competitive price levels.
• Installed floors on fairs and exhibitions, to teach how to do the easiest way for installation of our products to customers and their employees.
• Marketing was my partner's responsibility and all logistics and warehousing was outsourced.
• Administration such as book keeping and accounting was handled by my mother.


Matthias Svensson Bygg AB

• Responsible for making contract as sole distributor in Sweden of laminate, hardwood and veneer floors from Hamberger Industriwerke in Germany, brand name HARO.
• Established distributors around Sweden. Main thing was to make them store our products, not just order.
• First on Swedish market to make independent furnishing stores store our floors in their outlets.
• Marketing was my partner's responsibility and all logistics and warehousing was outsourced.
• Sponsored No 1 Ice hockey team in Sweden, in rink and on clothing, seen on TV and in newspapers.
• Administration such as book keeping and accounting was handled by my mother.

Invictus Consulting AB
Invictus Construction AB



• Created a market and customer base. Managed the installations of floor / wall coverings on projects with 30 floor installers, 3 carpenters and 3 tilers.
• Responsible for calculations, estimate, drawings, purchasing and logistics as well as sales.
• Produced quality plans and involved with all inspections when projects due.
• Involved with all coordination between company and contractors.
• Visited USA and Italy and got sole distributorship for Endura, US and Pirelli, Italy of rubber floors.
• Met with architects and contractors to sell in my floors for future projects.
• Setting up fairs for my rubber floors and sold into airports, hospitals and cruise / freight ships etc. When sold, some projects we also installed the floors.
• Administration such as book keeping and accounting was handled by my mother.
• Main business though was by floor installations.


Gothenburg, Sweden

• Managed all installations of floor / wall coverings on specialized projects with 17 floor installers employed.
• Most projects involved cruise ships, hotels and restaurants.
• Responsible for all calculation, estimate, purchasing, sales and logistics, coordination with contractors.
• Produced quality plans and involvements in all inspections when projects due.
• Projects in Sweden, Norway, Finland, Germany and Russia.
• Administration such as book keeping and accounting was handled by my mother.

CM Golv HB

Position Self employed floor finisher

• Installed floor / wall coverings as self employed in small to medium projects that where suitable for 1 -2 man operation.
• Responsible for calculations, estimates, and offerings in order to get the projects.
• Meetings with contractors before, during and when projects due to meet the contractors objectives. Invoicing and bookkeeping was handled by my mother.
• I worked mainly with my father who is my master and mentor in the industry.

All machines and equipments I have used in each of the above companies range from a simple cutting knife to welding machines and large grinders. All the tools that a floor finisher needs, or a company to finish the projects successfully.

The involvements I have had in all my companies, I have always made sure to work on my knees myself regardless of how many employees I had or different floor industry markets I have been in. This to earn respect, and to show my former employees, that I do my job great and act as a role model for them, moreover; because I love my work.

Qualifications & Certifications

Bosgårds skolan

Lindhaga gymnasiet

Senior High school

International Business

Johnson & Wales University


University of California at Los Angeles

International business

University of Southern Europe

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