Leif Jason has been in the web design industry for 13+ years, as webmaster, web designer, creative director and project manager, technical product, to principal of his own online marketing firm. Leif's thorough understanding of all elements of online design, development and marketing make him uniquely suited to assist any small to mid-sized business in their online marketing objectives.

Through Mastermynde, Leif Jason provides strategic marketing, website architecture, and production services for approximately 60 ongoing clients, ranging from SOHO to enterprise companies, in industries as diverse as renewable energy, steam punk clothing, recruiting, real estate and adventure travel.

Leif is passionate and dedicated, with a focus on achieving specific measurable goals. He is friendly and no-nonsense, and enjoys what he does. He is currently the top recommended Graphic/Web Designer on LinkedIn.

Specialties:Improving lead generation and increasing sales through: Search Engine Marketing (SEM), Web Marketing, Search Engine Optimization (SEO), Link Development, Pay-Per-Click (PPC) Campaign Management, Google AdWords, Keyword Research, Email Marketing, Web Design, Usability Analysis


SEO Expert (Search Engine Optimization)


Increase the number of leads, inquiries, and sales you receive through your website.

- Increase traffic to your website via search engine optimization, social media engagement, email marketing, and pay-per-click advertising.

- Increase conversions by improving the layout & flow of your website, by exposing & clarifying what actions your visitors can take, and by simplifying the steps to take action.

- Analyze your stats, competitors, & industry best practices, review reporting that shows where you have or have not made progress, and review recommendations that make clear what your next steps are to achieve your marketing objectives

Work History


Progressive Mail

March 2010 - May 2012

Email with confidence. Cut communications costs.
Secure email broadcasting and list management based in Canada.


Comox Valley Web Posse

January 2008 - January 2008

Serving in a casual capacity as a consultant and advisor to the Comox Valley Web Posse, a community aimed at bringing together designers, developers, content specialists and IT professionals in hopes of exchanging ideas, facilitate education, instigate general discussion and encourage each other in working with information technology and on the web.

Technical Producer

Business Objects

June 2005 - March 2007

Management of site architecture and technical standards across global websites, intranet and extranet. Implementation of content audit and retention policies. Lead generation reviews and recommendations. Review and improvement of CSS, Javascript, XML & Database usage, web codebase. Research and implementation of production efficiencies.


Mastermynde Mediaworks

January 2002 - August 2002

Assisting businesses to achieve their strategic marketing objectives by using the web & email as vehicles to meet new prospective clients and communicate more fully with existing clients. Typical results delivered to businesses include larger checkout totals, increased sales and ad revenues, increased lead generation, and better client retention. Mastermynde clients experience both peace of mind and excitement knowing they have a talented, motivated, and passionate external team assisting with their goals. Through collaboration with business associates virtually any design, marketing, or business development need can be addressed.

Web Designer

Crystal Decisions

September 2002 - June 2005

Design and develop marketing materials including microsites, landing pages, and online collateral. Manage and develop internal processes for handling multi-person design team. Involved in ongoing refinements to content development guidelines (browser standards, CSS, DHTML, etc) and management of content management system. Ongoing Search Engine Optimization based on web traffic analysis.

Creative Director & Project Manager


January 2000 - January 2002

Designed and implemented corporate branding. Developed and coordinated execution of user interface overhaul for web based E-Commerce software. Wrote procedural guidelines & getting started guides for software. Responsible for all custom graphic design for company's clients. Researched and implemented quality assurance processes. Managed and overhauled corporate intranet.

Web Designer

CityXpress Ltd.

January 1999 - January 2000

Developed and redesigned Corporate Internet site and associated collateral. Implemented collaborative work environment.

Web & Graphic Production

Cone House Inc.

September 1999 - December 1999

Creation of web design composites. Conversion of graphic design composites into working HTML. Updates and site maintenance.

WebMaster & Network Administration

Totally Hip Technologies Inc.

January 1996 - January 1999

Responsible for all aspects of corporate web site. Coordinated with Marketing and Development departments on a daily basis. Gradually assumed all responsibilities related to maintaining internal network and providing both internal and external support. Wrote both online and printed product manuals and guides.

Graphic Production Assistant

Chesher Cat Productions, Inc.

January 1995 - January 1995

My primary tasks were production work on movie posters and web pages, and hardware/software maintenance. (Company formerly known as Moo V Adz)

Junior Salesperson

Advantage Computers

January 1994 - January 1995

Developed an easy going manner with customers both on the phone and in the retail sales area. Handled cash sales on computer systems up to 8K. Built a Filemaker database to import product information from supplier databases based on SKU only, which saved all the salespeople time in preparing quotes.


Ocean Resort, Vancouver Island, BC

Reviewing progress to date, compiling recommendations and suggestions.

Qualifications & Certifications

Search Engine Workshops

Capilano University

High School Diploma

Lord Byng Secondary

Queen Mary Elementary School

Saltspring Centre School

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