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US Sales Director
FRIPUR Frozen Seafood
September 2006 - May 2012
Directed sales and promotions for $ 4 million dollars per year of frozen seafood provider for 3 largest chain supermarkets and importers company in the US. & Canada.
Designed and implemented sales & customer retention department workflow for efficient business transactions & billing. Developed and implemented innovative business consultant approach to sales, resulting in churn decrease. Restructured sales order forms and marketing tools decreasing paper usage and improving process time. Leadership training and guidance assistance for new employees. Oversee sales staff, on a day-by-day basis.
➢ Increased sales revenue by 48%.
➢ Build commercial sales department from the ground up.
➢ Developed employee training manuals & information materials, and designed company newsletter.
➢ Market analysis, competition and demographic analysis.
➢ Developed business incentive programs through local Chamber of Commerce and networking events.
Puerto Rico and Florida
July 1991 - June 2006
Importer and Distributions of Italian Optical Frames.
Implemented sales, improving and developed a new markets in Puerto Rico & Florida.
Open Key accounts. Designed & Introduced new lines to Optometrist & Optical Store.
Training and guidance assistance for 7 Sales Reps.
Build commercial sales department from the ground up.
Puerto Rico College of Optometrist award " excellence quality & professionalism "
150,000 Optical frames (Massimo Line uomo-donna) sold in one year.
Assistance & actively participating in all optical industry conventions.
3 Millions dollars average gross sales per year.
Qualifications & Certifications
English, Spanish, Italian and French
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