Digital Marketing Manager
I manage teams that deliver online marketing. I create and implement strategies that create growth in traffic through SEM (Search Engine Marketing) e.g PPC, SEO (search engine optimisation) and SMO (social Media optimisation). I also look conversion, checking where there are obstacles to conversion on the site and advise on how to overcome these issues. Data analysis is also a major strength where I look at the data and identify market segments or areas that further targeting is required. The ultimate goal is always to increase revenue and improve monitisation on the website. My experience comes from working in the following areas: digital marketing management; online marketing implementation; and IT & project management.
Ecommerce Project Manager
June 2011 - November 2012
I managed an international team that delivers online marketing services to the hotel industry. This includes SEO, PPC and social media. I also liaised with sales and account managers to ensure the best strategy is rolled out to existing and new clients. During my time in Bookassist i managed significant growth (70%) in the number of clients managed by the department. I also implemented a lot of new structures to improve process and reporting both internally and externally. Client results directly associated with the online marketing services improved.
September 2009 - June 2011
I managed e-business and digital marketing for the company. This included increasing traffic to the companies websites, optimising for search engines (SEO), ensuring usability and using the websites as a sales tool for existing and target markets. I was also involved in the development of the front end of the company's software products.
Tagrugby Espana SL
February 2005 - December 2007
Company that promotes,coaches and organises Tagrugby activities in Spain. There was a particular focus on schools for the promotion of rugby (using tagrugby) and running after school sport of tagrugby. Leagues both adult and underage were also organised
February 1998 - November 2004
Starting off as a freight operations clerk, I was asked to become the network administrator in 1999. I managed multiple IT projects and supported the IT users, who grew from 25 to about 110+. In 2002 I was promoted to IT manager for the Jenkinson Group which included the companies Jenkinson Agencies Ltd, Jenkinson Holdings, JPJones Ltd and CS&R. Significant efficiencies, cost savings and consolidation of systems was achieved during the period I managed the IT department.
Qualifications & Certifications
Dublin City University
Bachelor of Business Studies (BBS)
Athlone Institute of Technology