Online marketing expert working in high volume transactional environments for the last 10 years
Over 10 years experience in online marketing working in SME sector and in Plc environment, experience in managing multifunctional teams from SEO to design teams. Areas of expertise are Media buying, SEO, PPC and CRM
Regular mountain biker, specialising in Downhill / All Mountain. Double black diamond experience including the "A line" Whistler and Queenstown NZ.
Offering consultancy for wide range of online disciplines, including SEO , PPC, affiliate management and media buying
10 years experience in marketing and P&L management in the gambling industry. Strong background in both sports betting and gaming e.g. casino, poker etc. Have worked in both retail and online environments.
5 years experience in managing brands. From qualitative and quantitative research phase to full roll out of new brand entity. ATL experience including TV advert production and media buying accross all major UK stations including sponsorship of Sky Sports programming
10 years experience in email marketing and CRM management. Detailed knowledge on deliverability, compatibility and performance analysis.
Head of Growth
SkillPagesMarch 2012 - Present
Head of Marketing
BoylesportsApril 2008 - March 2012
Paddy PowerFebruary 2006 - April 2008
Online Marketing Manager
Paddy PowerSeptember 2003 - April 2006
BOSAugust 2001 - February 2002
5 days downhill mountainbiking at Crankworx
New SkillPages 2.0 website
Various examples of sponsorships I've managed. High profile professional sports brands and PR activities
Video Footage 2012
Footage of trip including Downhill and Mountain top Helicopter drop in NZ
Winter Training 2012
Winter gear ready and prepped for a new season. Ballinastoe the main venue
Set-up and management of major online partnerships
For paddypower.com see http://www.paddypowerplc.com/uploads/documents/operationsreview.pdf under 'marketing' for details
online betting site
FAI / Irish Soccer Activity branding activity
Shootout I managed with the Irish Football Team
We bet rebrand Cheltenham 2010
Rebrand of Boylesports, launched at the Cheltenham festival. UK and Irish TV and press campaign. Headline Poster on Dublin's main shopping street. http://mccannerickson.ie/tag/boylesports/
Paddy Power Bingo national campaign
A typical controversial campaign I created with Paddy Power. Also appeared on trafalgar square. One of the first ads to be banned from London Underground, can't think why.
boylesports.com , paddypower.com
Sunderland football club sponsorship
Managed the Premier League branding deal with Sunderland FC
Cheltenham 2011 TV ad
2011 TV ad for Cheltenham
Boylebingo national TV ad
Another edgy Bingo ad! This time directly target the female demographic!
Websites I've worked on
paddypower.com, boylesports.com, boylesportsnews.com
online betting site