Summary

Online marketing expert working in high volume transactional environments for the last 10 years

Services

Online Marketing

Over 10 years experience in online marketing working in SME sector and in Plc environment, experience in managing multifunctional teams from SEO to design teams. Areas of expertise are Media buying, SEO, PPC and CRM


Mountain Biker

Regular mountain biker, specialising in Downhill / All Mountain. Double black diamond experience including the "A line" Whistler and Queenstown NZ.


Online Consultant

Offering consultancy for wide range of online disciplines, including SEO , PPC, affiliate management and media buying


Gambling

10 years experience in marketing and P&L management in the gambling industry. Strong background in both sports betting and gaming e.g. casino, poker etc. Have worked in both retail and online environments.


Branding

5 years experience in managing brands. From qualitative and quantitative research phase to full roll out of new brand entity. ATL experience including TV advert production and media buying accross all major UK stations including sponsorship of Sky Sports programming


Email Marketing

10 years experience in email marketing and CRM management. Detailed knowledge on deliverability, compatibility and performance analysis.


Work History

Head of Growth

SkillPages

March 2012 - Present

Head of Marketing

Boylesports

April 2008 - March 2012

Product Manager

Paddy Power

February 2006 - April 2008

Online Marketing Manager

Paddy Power

September 2003 - April 2006

Projects Manager

BOS

August 2001 - February 2002

Projects

Whistler 2013

5 days downhill mountainbiking at Crankworx


SkillPages

SkillPages.com


Skillpages.com

New SkillPages 2.0 website

www.skillpages.com


Sponsorships

Various examples of sponsorships I've managed. High profile professional sports brands and PR activities


Video Footage 2012

Footage of trip including Downhill and Mountain top Helicopter drop in NZ


Winter Training 2012

Winter gear ready and prepped for a new season. Ballinastoe the main venue


Set-up and management of major online partnerships

For paddypower.com see http://www.paddypowerplc.com/uploads/documents/operationsreview.pdf under 'marketing' for details


www.paddypower.com

online betting site


FAI / Irish Soccer Activity branding activity

Shootout I managed with the Irish Football Team


We bet rebrand Cheltenham 2010

Rebrand of Boylesports, launched at the Cheltenham festival. UK and Irish TV and press campaign. Headline Poster on Dublin's main shopping street. http://mccannerickson.ie/tag/boylesports/


Paddy Power Bingo national campaign

A typical controversial campaign I created with Paddy Power. Also appeared on trafalgar square. One of the first ads to be banned from London Underground, can't think why.


Sites

boylesports.com , paddypower.com


Sunderland football club sponsorship

Managed the Premier League branding deal with Sunderland FC


Cheltenham 2011 TV ad

2011 TV ad for Cheltenham


Boylebingo national TV ad

Another edgy Bingo ad! This time directly target the female demographic!


Websites I've worked on

paddypower.com, boylesports.com, boylesportsnews.com


www.boylesports.com

online betting site


Qualifications & Certifications

Business

Business


DBS

University College Dublin


BSc

University College Dublin


Presentation Brothers College


Skillpages has been acquired by Bark.com!

Bark.com is pioneering the way people find local services. Skillpages is the world’s premier directory of service providers.

Find out more