Online marketing expert working in high volume transactional environments for the last 10 years


Online Marketing


Over 10 years experience in online marketing working in SME sector and in Plc environment, experience in managing multifunctional teams from SEO to design teams. Areas of expertise are Media buying, SEO, PPC and CRM

Mountain Biker


Regular mountain biker, specialising in Downhill / All Mountain. Double black diamond experience including the "A line" Whistler and Queenstown NZ.

Online Consultant


Offering consultancy for wide range of online disciplines, including SEO , PPC, affiliate management and media buying



10 years experience in marketing and P&L management in the gambling industry. Strong background in both sports betting and gaming e.g. casino, poker etc. Have worked in both retail and online environments.



5 years experience in managing brands. From qualitative and quantitative research phase to full roll out of new brand entity. ATL experience including TV advert production and media buying accross all major UK stations including sponsorship of Sky Sports programming

Email Marketing


10 years experience in email marketing and CRM management. Detailed knowledge on deliverability, compatibility and performance analysis.

Work History

Head of Growth


March 2012 - Present

Head of Marketing


April 2008 - March 2012

Product Manager

Paddy Power

February 2006 - April 2008

Online Marketing Manager

Paddy Power

September 2003 - April 2006

Projects Manager


August 2001 - February 2002


Whistler 2013

5 days downhill mountainbiking at Crankworx


New SkillPages 2.0 website


Various examples of sponsorships I've managed. High profile professional sports brands and PR activities

Video Footage 2012

Footage of trip including Downhill and Mountain top Helicopter drop in NZ

Winter Training 2012

Winter gear ready and prepped for a new season. Ballinastoe the main venue

Set-up and management of major online partnerships

For see under 'marketing' for details

online betting site

FAI / Irish Soccer Activity branding activity

Shootout I managed with the Irish Football Team

We bet rebrand Cheltenham 2010

Rebrand of Boylesports, launched at the Cheltenham festival. UK and Irish TV and press campaign. Headline Poster on Dublin's main shopping street.

Paddy Power Bingo national campaign

A typical controversial campaign I created with Paddy Power. Also appeared on trafalgar square. One of the first ads to be banned from London Underground, can't think why.

Sites ,

Sunderland football club sponsorship

Managed the Premier League branding deal with Sunderland FC

Cheltenham 2011 TV ad

2011 TV ad for Cheltenham

Boylebingo national TV ad

Another edgy Bingo ad! This time directly target the female demographic!

Websites I've worked on,,

online betting site

Qualifications & Certifications




University College Dublin


University College Dublin

Presentation Brothers College

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