Executive Communications Leader who creates and delivers innovative and transformational communications strategies, counsel, programs and products that bring lasting value and positive change to organizations.
Director Health Policy - Public Affairs
Canadian Blood Services
Repositioned Canadian Blood Services as a health policy contributor and model for pan-Canadian health care service delivery. Generated communications and presentations opportunities and secured new long-term partnerships for the organization.
• Created a compelling corporate narrative to reposition Canadian Blood Services with government, policy makers, allied associations, advocacy and patient groups.
• Initiated and led 5 CEO cross-country speaking engagements over a 8-month period, resulting in Canadian Blood Services' policy narrative being received by more than 650 influential business, government and policy leaders.
• Prepared communications strategy and material for internal and external audiences, including videotaped speech posted to the internet and tweets from event; speech e-mailed to targeted group of health care policy leaders.
• Created Partner in Health Care Policy section of the corporate internet to showcase the organization's policy positions and activities.
• Initiated original policy research and analysis on topics such as sustainable health care and national PharmaCare programs.
• Provided Executive Management Team daily scanning of political, government and health policy news and issues.
• Analyzed and reported on health care environment and issues.
Acting Executive Director
Nurtured and managed relations with the organization's provincial and territorial funders.
• Negotiated yearly $1 billion budgets with provincial funders as part of a cross-functional team.
• Co-chaired 14 meetings a year with provincial funders; prepared briefing notes and presentations for CEO appearances before deputy ministers and provincial health ministers and Annual General Meeting.
• Advisor, principal writer and editor of Facilities Redevelopment Project funding proposal. Resulted in multi-year $121 million facilities re-development initiative.
CANADIAN BLOOD SERVICES
July 2005 - November 2013
Director Strategy and Internal Communications
Created and led an integrated internal communications and strategy communications program to a geographically diverse employee population across Canada.
• Created an effective and innovative internal communications program by introducing new tools for employees and management using print, telephone and electronic communications.
• Brought rigor and discipline to communications planning through the introduction of communications planning templates for small, medium and large communications projects.
• Increased overall employee satisfaction with communications by employing effective targeted and general communications tools and services. Satisfaction increased 17 per cent over five years, from 45 per cent to 62 per cent.
• Launched an integrated strategy communications program. Employee survey showed 80 per cent of employees have a clear understanding of how their work helps the company achieve its strategic goals.
• Launched an interactive "strategy map" on the corporate intranet which made strategy come alive through on-the-job examples and video and audio segments.
• Created the iFIT program, an in-house awareness and recognition campaign to highlight how employee's contribute to the organization's strategy.
• Led a major 2008 facilities consolidation announcement, ensuring internal and external communications was flawlessly executed with multiple internal and external stakeholders.
June 1999 - July 2005
Responsible for corporate advertising, marketing communications, corporate communications programs, donations management, sponsorship marketing, visual identity programs.
• Launched a multi-platform advertising campaign for use in product, sponsorship marketing, donations and trade publications advertising. Campaign was used by the organization for more than 10 years.
• Created the CN Community Investment program, a targeted donations program with community safety its main focus. Program resulted in better decision making for donations management.
• Team lead on six Annual General Meetings -- responsible for all aspects of the event -- messaging, look and feel, logistics, preparation of executives and Board members.
• Spearheaded a multi-million dollar yearly equestrian sponsorship property at Spruce Meadows (Calgary). In charge of leveraging the investment by creating opportunities and implementing high-profile public events.
• Created the CN Adopt an Allouette program whose main goal continues to encourage kids to stay in school. Thousands of high school and elementary school students have had exposure to this program, now in its 12th year.
• Led the revamp and introduction of a company-wide corporate identity and branding program as a result of a series of mergers.
Senior Communications Advisor
Provided internal and external communications support to the Corporate Human Resources function, including speech writing, issues management; executive editor of flagship employee publication.
Manager Public Affairs
BC & Yukon
Responsible for regional internal communications, media relations, corporate charitable donations, corporate reputation management; executive advisor to regional vice-president on communications issues.
RBC ROYAL BANK
February 1991 - June 1999
Launched revamped employee publication - had overall responsibility for budget, yearly production schedule, editorial content, hiring freelance writers, supervising design, photography, printing and distribution of 60,000 copies.
Montreal and Edmonton
November 1981 - February 1991
Responsible for internal communications, media relations and community relations in various roles in Public Affairs.
Qualifications & Certifications
University of Regina