Lacien - Art Teacher - Orland Park, IL, USA

Mark Lacien

Orland Park, IL, USA

Services

Art Teacher

Summary:

I've been a waterecolor artist all my life. I'd like to teach watercolor, review commissions, consider volunteer possibilities as well

Work History

ASSOCIATE VICE CHANCELLOR OF MARKETING AND UNIVERSITY RELATIONS

PURDUE UNIVERSITY CALUMET

Regional University in Hammond, Indiana with over 9500 students and on campus housing.


ASSOCIATE VICE CHANCELLOR OF MARKETING AND UNIVERSITY RELATIONS
Direct university marketing strategies, create internal and external marketing tactics based on
University Strategic Plan and funding to increase engagement, alumni participation, and opportunities for economic partnership and research. Implemented communications strategy for student
recruitment. Oversaw university website. Converted website to a content management system.
Presented marketing and communication strategies, tactics and data to Senior Leadership Team.
Managed marketing staff of 12, as well as on campus transportation staff of 10.
* Launched marketing plan, which became integrated with internal campus culture.
* Developed recruitment plans to attract quality students from Illinois. Illinois student applications and admittance grew by 12% from 2010 to 2012.
* Initiated social media strategy growing Facebook followers by 700% in two years.
* Initiated a website and web-based learning accessibility effort bringing Purdue Calumet to 85%
accessibility in 2013 from 25% in 2012, fulfilling federal guidelines: Section 508 and 504, requiring
public universities to provide equal access to learning.
* Directed and oversaw initiation and implementation of the Luminis Portal (myPUC).
Internal use grew from 73,000 in 2009 to 513,000 in 2012.
* Mentored several students each semester in marketing, media and social media strategy to support the university's Experiential Learning Initiative.
* Initiated and facilitated external and internal marketing focus groups.
* Developed a well-respected and adaptable marketing team.
* Expanded marketing support for expansion of university athletic teams.
* Established use of Google analytics to review data for websites. Website reviews in key Illinois and Indiana markets went up 15% to 22% from 2009 to 2012.
* Implemented several measurement and review processes to measure...

DIRECTOR

ADVERTISING & PROMOTION

Directed, managed, designed and implemented vision and strategy for McGraw Hill/Irwin and other McGraw Hill groups. Responsible for creative direction, advertising and marketing campaigns,
effectiveness planning, budgeting, in-house training, branding, public relations, focus group research and analysis, author and corporate relations, freelance talent and costs. Managed staff of 11.
* Grew internal client list from Business/Economics of $200 million annual sales and Technology
Education, Higher Education, and Career College with $345 million annual sales,
* Increased productivity output over 70% saving $1 million/year by eliminating freelance costs.
* Increased yearly promotions from 67 to 800 while maintaining same staff level.
* Minimized turnover to 2 employees over 18 years.
* Instituted Digital Video System with projected savings of $500,000 in three years.
* Instituted email initiative allowing marketing managers no cost frequency and an ROI promotion.

SENIOR MANAGER

ADVERTISING & DESIGN

Wrote and implemented marketing plans, schedules and timelines. Planned projects for National
Sales Meetings including product presentations, focus groups and Q & A sessions across a
variety of marketing and advertising topics. Planned new edition campaigns. Managed staff of 9.

* Increased in-house effectiveness, decreasing freelance use from 18% to 4% saving $150,000/year.
* Developed advertising department into a full media resource area, adding Flash, animation,
PowerPoint, and Web Design to our established strengths.
* Instituted and developed an in-house shared skills program providing broader skills for employees and saving over $40,000 a year in external training costs.
* Directed / facilitated focus groups, analyzed results, presented recommendations to executive staff.
* Instituted "gang-run" print program saving approximately $100,000 per year.
* Directed supplier conversion to handle direct mail processes on their sites, streamlining production and saving over $30,000 per year in shipping.

MANAGER

ADVERTISING & DESIGN

Partnered with marketing managers to implement advertising strategies, developed staff on efficiency and creative aspects including production, price negotiation and partnership skills. Managed staff of 6.

* Converted department to an agency organization improving client relationships with marketing
managers, authors and departments as a creative source for in-house services.
* Launched College Intern Program resulting in interns hired by the company after completion.
* Converted advertising department to all digital platform in 1991.

MCGRAW HILL

International publishing company with over $5 billion in revenues

SENIOR DESIGNER

Designed direct mail / sales tools, bought media and established a system for ROI.

ADVERTISING DESIGNER

GRAFCOM

Created industrial, retail and business advertising, including client contact and new business
development. Brought in new clients including ITW Deltar, and Milgram-Kagan Shoes.

DESIGNER

TANDEM GRAPHICS

Designed business-to-business, institutional and retail graphics and advertising.

Qualifications & Certifications

The School of The Art Institute of Chicago

Prairie State College

Communication and Design

SCHOOL OF THE ART INSTITUTE OF CHICAGO

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