Virozub - Brand Manager - Kiev, Kyiv, Ukraine

Marina Virozub

Kiev, Kyiv, Ukraine


Brand Manager

Work History

Brand Manager (TM "AVK"), Marketing Communication Manager

AVK Confectionary Company

January 2011 - July 2013

* Implementation the strategic plans to reach brand KPI's
* Budgeting & analysis
* Researches (retail and consumer)
* Media Planning as per the budget (all types of media: TV, OOH, print, internet, etc.)
* ATL/BTL activities (development, control and analysis):
- dif. sponsorships,
- TV ad campaigns
- various campaigns with Marketing Communication Mix
- sales promotion, promotional events;
- other types of online/offline promotion
* Call-centre supervising and control
* Internet Marketing:
- all web-sites of the company (control and supervising),
- SMM (groups of all company brands in Facebook & Vkontakte),
- e-mail-marketing,
- brand-promotion in Internet, etc;
* Brand book development
* Internal marketing
* Etc.

Product Manager

Reader's Digest Ukraine

January 2007 - January 2011

* Market, consumer, business analysis (in English)
* New product line launch in Ukraine
* Ad campaigns planning and control
* Budgeting
* Different ad campaigns development & finance analysis of campaigns' results
* Direct marketing,
* Internet-marketing, print, etc

Marketing Manager

"Neckermann Beteiligungs GmbH" (Austria), Kiev office

January 2005 - January 2007

* Marketing mix planning,
* Budget planning,
* Negotiations in English & German
* Ad planning, implementation and control,
* Market analysis, competitors' monitoring,
* Sales analysis and reporting (in English, German)
* Direct marketing, internet-marketing, print and etc.


"AHT Consulting Group"

January 2004 - January 2005

Business correspondence in English, Ukrainian, databases, meeting arrangement with clients, supervisor's business plan, documents translation

Qualifications & Certifications

Marketing School


Kiev National University

Linguistics Department

Kiev International University

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