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Castle - Marketing Professional - Newport, Wales, UK

Marie Castle

Newport, Wales, UK

Summary

After a progressive career in marketing, Marie moved from the private sector to consultancy having specialised in marketing electronic products, retail and charity sectors.

Two changes of career quickly followed. Firstly, as an English Teacher predominantly working with foreign students, then a move into an entrepreneurial role managing her own business promoting and selling natural complementary health, beauty and animal products, www.PurelyNature.co.uk

Away from work, Marie's passion for animal welfare and the great outdoors is reflected in her interests. These include walking, Yoga, wildlife watching, camping, growing organic produce and anything connected to border collies - particularly her own!

Services

Marketing Professional

  • Full time
  • Part time
  • One time
  • Contract
  • Temp

Summary:

Working in partnership with small to medium companies as an independent marketing consultant offering a range of marketing services and strategic business support. Mainly short-term contracts in a b2b/b2c environment to include not for profit, product and service segments. Covering the formulation of strategies, tactical action plans, direct marketing initiatives and CRM programmes, production of promotional material and communications planning, event management, database management and lead generation programmes.

Work History

Business Owner

Purely Nature

April 2011 - April 2011

More and more people are looking to achieve a natural healthy lifestyle for themselves and their animals. The increasing cost of drugs and prescriptions are a cause, but also the overwhelming list of side effects from prescription drugs are becoming more worrying and damaging to our health than the original health condition itself.

Natural aloe vera drinks can be used alongside prescription medicines and, of course, prevention is always the best first step - so maintaining a healthy lifestyle, immune system, and general health and wellbeing can be encouraged with a little help from nature.

Freelance English Teacher

Freelance

June 2006 - June 2006

Teaching English as a Foreign Language to students of all nationalities, ages and levels. Classroom teaching to an average 15 students for summer school agencies. Private lessons (face to face and online) on an individual basis or small groups for general English or business specific English. Individual lessons for mainstream schools to reach GCSE standard. All teaching methods are developed around and kept within the Common European Framework.

Freelance Marketing Consultant

Freelance

February 2003 - February 2003

Working in partnership with small to medium companies as an independent marketing consultant offering a range of marketing services and strategic business support. Mainly short-term contracts in a business to business environment concentrating on industrial product and service segments. Covering the formulation of strategies, tactical action plans, direct marketing initiatives and CRM programmes, production of promotional material and communications planning, event management, database management and lead generation programmes.

Product Marketing Manager

RNIB

June 2002 - January 2003

Specific responsibility for a range of low vision products. Identify customer needs, prepare and implement annual service development plans for new products and services in line with those needs. Completion of pricing policy review in line with the divisional pricing strategy. Develop new and existing markets and distribution channels. To monitor and control expenditure, income and stock against agreed budgets. Establish marketing communication and promotional requirements for existing product range and new product launches.

Marketing Communications Manager

RNIB

June 2000 - June 2002

Plan and fulfill the marketing communications strategy for the division in line with corporate strategy. To assert responsibility for the overall promotional activity; planning, implementation and evaluation. To identify the best communication channels through which the company products and services should be represented and promoted. To facilitate the use of exhibitions and marketing events as a promotional tool for the division. Manage relationships with suppliers for PR, design and photography, advertising and media, printing and third party NHS and health representatives. Budget management. Design, print and stock management of marketing catalogues.

Marketing Services Manager

Caradon Gent Ltd

January 1992 - January 1998

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