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Archer Taylor - Web Content - UK

Maria Archer Taylor



Web Content

Work History

Information & Data Team Manager

Leicestershire County Council

From January 2012

Manages the Information & Data Team that completes online information publishing for the internal and external County Council websites, as well as supporting a number of community websites.
• Provides advice and guidance to all parts of the Council on the creation, management and publication of online information, helping to ensure that it meets users' needs.

Lead on the implementation of online initiatives / developments

Online Business Partner, Leicestershire County Council

November 2009 - January 2012

(November 2009 - January 2012)
• Responsible for identifying departments' online business requirements and working with key stakeholders to specify online requirements and develop related business cases.
• Lead on the implementation of online initiatives / developments, working in partnership with key stakeholders across the Council.
• Act as project manager for the implementation of Leicestershire County Council's Online Strategy.
• Developing and applying customer journeys to the Leicestershire County Council website to improve the online customer experience.
• Working with the Corporate Online team and Technical Web developers on ongoing website optimisation to improve the site from the customers' perspective.
• Implemented improvements to the information architecture (top two tiers) of Leicestershire Count Council website.
• Organised focus group session with Social Services users on re-development of Social Services section of the website.
• Developed and implemented an Online Content Roles and Responsibilities framework for the management of online information, as part of the Online Strategy implementation.
• Developed Social Media Protocols that established processes and governance framework for the corporate use of Social Media.
• Brief department senior management teams on the progress of the Online Strategy implementation.

Communications Manager (Online)

Haringey Council

October 2001 - November 2009

Day-to-day management of the Haringey Council website and intranet.
• Write, sub-edit and approve usable / accessible content for the council's website to support quality online user experiences.
• Managed the Web Communications team and provided advice and support to a network of business unit Web publishers and reviewers.
• Responsible for the long-term strategic development of Haringey Council's intranet and Internet sites and future digital channels.
• Project managed the implementation of a Web Content Management System.
• Produce web analytics reports on a monthly basis and as required (Webtrends and Google Analytics).
• Ran usability and accessibility testing sessions as appropriate, optimising the council website and intranet for improved online user experience.
• Work with Web Developers to optimise web functionality to drive improvements from the customers' perspective - including improvements to the search, metadata / tagging and Report It functionality.
• Re-developed council website into one of the first public sector sites to achieve the Triple A accessibility standard (shortlisted for the RNIB's Simply the Best Awards 2004).
• Produced a Web Development Strategy, Web Editorial Standards, Microsite Development Policy and Corporate Web Content Development Plan.
• Met e-government requirements for the provision of information online by the central government December 2005 deadline.

Senior Site Editor

Schroders Investment Management

October 2000 - March 2001

Sub-edit and proofread all content for the client extranet site, ensuring the publication of usable information.
• Developed procedures and supporting documentation for publishing content on client extranet site, e-Link.
• Developed and maintained e-Link editorial standards
• Worked with Documentum software and Vignette Content Management System.

Internet Manager

Deloitte & Touche

September 1997 - October 2000

Day-to-day management of Deloitte & Touche's UK website.
• Responsible for the long-term strategic development of Deloitte & Touche's UK website.
• Project managed the re-development of Deloitte & Touche's website within six months. The new website was re-structured to provide improved online experience for customers.
• Lead on the implementation of a bespoke online content approval system - a forerunner to a full content management system.
• Established network of 'Internet Champions' and equipped them for the first time with the facility to publish to Deloitte & Touche's website directly from their desktops.
• Project managed the development of a dedicated UK budget site that was awarded 'Site of the month' and included in the 'Top 100 Bookmarks of the Century' by Internet magazine.
• Project managed the first ever webcast of Chancellor Gordon Brown at a Deloitte & Touche Budget Briefing event.
• Produce reports on Web usage statistics.

Publications Executive

Deloitte & Touche

February 1996 - September 1997

Selected new Web agency to assist with the re-development of Deloitte & Touche's website.
• Co-ordinated a week's consultancy on the re-development of the organisation's website with key stakeholders across the firm.
• Project managed the production of a high profile report on fraud for the European Commission.
• Developed a mechanism for cascading business news and developments within the firm.
• Produce reports on Web usage statistics.

Previous Work history

Assistant Editor

Lloyd's Register of Shipping

June 1993 - February 1996

Administration Officer

Lloyd's Register of Shipping

November 1990 - June 1993

Print Sales Executive

Jubilee Screens Ltd

July 1990 - September 1990

Personal Taxation Assistant

BDO Binder Hamlyn

January 1988 - July 1990

Taxation Officer - HM Inspector

November 1984 - January 1988

Administration Assistant

Department of Employment

September 1984 - November 1984

Qualifications & Certifications

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