Fullerton - Chief Executive Officer - Regina, SK, Canada

Mari Fullerton

Regina, SK, Canada


Chief Executive Officer

Work History

Senior Curriculum Advisor Implementation


"Establishing Universal Curriculum Guidelines for Sustainable Development Education For The 21st Century".
Provided editorial input on the curriculum and feedback on their approach in implementing and distributing it worldwide.
Developed key strategic communications planning documents as they (UNESCO) moved to finalize the timeline to launch their A- political, science based universal policy guidelines to advance sustainable knowledge and education in dealing with Climate change.

Strategic International Leader

Saskatchewan Trade and Export Partnership

Hired to lead a unique new international project initiative funded by Western Economic Diversification called "The International Buyers Program" for the government of Saskatchewan. Exceeding all expectations this project delivered more than $70+ million dollars in new sales and MOU's to provincially based
companies over a 2 - day period. As the Senior International Director of this initiative I led the competitive positioning effectively within the international market place, created the organizational framework, communications, key benchmarks and target dates from start to finish. Led the negotiations and contracting to hire trade specialists in key markets around the world. Oversaw due diligence on all international corporations and chief executives in attendance . Delivered a comprehensive 300-page blueprint for future duplication and a final report including recommendations for improvement should new federal funding come into play. This upcoming fall, ( 2014) in alignment with the organizations board the program will be offered again by in-house staff.


SFS Inc. & MFF Inc

Approached by private investors to lead an innovative new company engaged in developing new financial software for the entertainment industry. In conjunction, led the creation of a slate of productions working in alignment with top Hollywood companies, agents and corporations. The Albertan based consortium was unable to raise the $223M essential to proceed into production.
Corporate deliverables as CEO included: leading the competitive risk analysis & core essentials for the product to succeed in the marketplace; executing all key investment documents establishing key partnership for global sales adoption through a subsidiary company (MFF Inc.) working in partnership with key studios and leading Hollywood companies. Establishing the administrative structures & key staffing for the corporation; leading the corporate due diligence, licensing agreements, contracts and confidentiality contracts with all partnerships.
Leading the outreach to establish the inaugural board, governance structures and best business practices.

Please see for a brief overview of senior leadership consultations across sectors where I worked from 2004 - 2009.

Director, Strategic Re-Visioning

The Conference Board of Canada

Hired to innovate and lead a new visioning for the Conference Board of Canada to reposition the organizations strategic focus for the 21st Century.
Led a comparative analysis on all current services, finances & operations with other similar national public policy research organizations in both Canada and the US engaged in thought leadership.
Led industry consultations with chief executives representing all sectors of the economy.
Delivered strategic plans, key investment documents as well as all media relations and marketing strategies to increase both their funding opportunities and expand their leadership in Canadian public policy.
Created the first national program on how Canada should manage its FRESH WATER RESOURCES in the 21st century establishing a world class board of advisors for it.

Strategic Leader

The Government of British Columbia

In collaboration, for the then Premier of British Columbia led a comprehensive strategic planning document including all aspects of business development. Called BEGIN this initiative focused on advancing the growth of sustainable science, industry and expertise in Canada. Connecting to the founders of Silicon Valley and the heads of leading corporations such as GE, Shell, MDS Nordion, Nokia and many others, this economic development plan focused on repositioning the BC's approach to export markets, industrial development and attracting private capital to the paper. A white paper followed.

Director Film & Television Investment

The Government of British Columbia

Led a new public policy investment program ("The Slate Fund") focused on supporting the growth of the province's domestically owned entertainment industry. Developed the metrics for the program to evaluate all applications.
Undertook extensive corporate, financial and contractual due diligence for final decision making. Delivered the final decisions for investments per applicant to the board and government.

Senior Advisor

The Aboriginal Peoples Television Network

Created the first distribution network for aboriginal programming in the world.
Introduced the metrics and tools to measure the marketplace and demonstrate the aboriginal growth potential in Canada. Led the outreach, contract negotiations and reporting structures to license and record revenues in partnership with Rogers and Northern Stores. Created the template to extend Canadian indigenous programming globally. Led the contractual negotiations to launch APTN'S first feature film entitled SKINS directed by Chris Eyre starting Graham Greene, Eric
Schweig and other leading aboriginal actors.

Senior Executive

Fortune 500 Companies, Federal & Provincial Governments Across Canada

Value driven, analytical, creative and disciplined I have had the tremendous
opportunity to lead innovation and opportunity across many sectors.

Professional roles encompassed delivering finance, leading project development, strategic planning, competitive positioning, public
relations and communications on dozens of projects. Government clients encompassed a variety of sectors as well as all 3 levels of government. Provincially these encompassed the governments of Saskatchewan, British Columbia, Ontario, Alberta and Manitoba.
Municipalities - The City of Ottawa, The City of Toronto and Chelsea in Western Quebec. Federal departments encompassed Industry
Canada, The National Archives of Canada, DFAIT and The Department of Heritage. Educational boards and institutions included; The
Ottawa-Carleton Board of Education, The Western Quebec School Board and The University of British Columbia. Private Sector clients were primarily in the entertainment sector. Budgets ranged from $150K to $16M. Project based staffing responsibilities from 10 to 24 depending on the contract. Professional services delivered were in the areas of:
• International Finance, Marketing & Sales.
• Strategic Planning & Competitive Global Positioning
• General Project Management.
•Public Relations & Senior Media Advising
• Government Relations & Partnerships with P3's

Director Marketing & Communications

Nicholas Hoare Bookstores

On contract revised the approach to sales and book launches for Eastern Canada's largest independent bookstore chain increasing sales by 187% within 11 months.
Led the event management of all launches featuring leading Canadian authors, scientists, journalist, and Prime Ministers. Oversaw all the event budgets, contracts, advertising, promotions and deliverables.

Program Director 'History Alive

The National Archives of Canada

Raising $250,000 through commercial sponsorship led a project aimed at increasing the public awareness of the archives holdings. As the project director worked with core staff of 15, managed the program planning, design, budgeting, marketing and finance.
Utilizing film, music, print, photography, animation and interactive displays this multi-media project broke all public attendance records for the archives. In follow, was hired to lead the analysis, due diligence and contract negotiations to launch ancestry.ca one of Canada's most popular national public communications programs.

Chief Executive Officer and creative programmer

Canadian Broadcasting Corporation

When CBC shifted the network away from current affairs and international news production I established and led one of the first independent documentary companies in Canada as Chief Executive Officer and Creative Director from 1990 to 2003 working with networks around the world raising millions on a per project basis through private/public sector partnerships.

CEO & Creative Executive Producer, Kingsmere Films

Lifespace Inc

Built and led one of Canada's leading documentary production Starting with little more than $100 within three years this start up was ranked by Telefilm as one of the top 20 production companies in Canada due to international sales. As Chief Executive Officer I led all standard corporate responsibilities including strategic
planning, operational management, budgets, financial year-ends, project audits as per industry standards in addition to program development. Delivered all produced programs, on budget and on time. In areas of fiscal oversight I led all licensing, contract negotiations and program finance employing international pre-sales and commercial investment. One of the first companies in Canada to think of what we did as content software we worked across all mediums and platforms including onIine. First to win the BELL NEW MEDIA Award in Canada. Oversaw all human resource management including 12 senior staff and 162 project based employees. On a per project basis, budgets ranged from $1 to $34M x 100 programs. In summary as core creative and chief executive officer:
Created, financed, marketed and delivered 260 hours of network programming broadcast on networks around the world including: NBC,BBC, ESPN, CBS, Channel 4, Discovery, CBC, YTV, Disney, Global, Doordarshan, ZDF, Canal Plus amongst others.
Innovated with national distinction new commercial avenues for documentary program financing in Canada. Gold Medals awarded in Berlin, NY and Canada for best docs.

Founding Director, The School Of Journalism

The University of Winnipeg

The University of Winnipeg, Director School of Journalism
As the founding director, I led the establishment for a new school of journalism at the University of Winnipeg. Managing the start up of this academic faculty:
Secured $5M in foundational support for the program through the Southam Foundation.
Introduced the first 'field-based' approach to teaching journalism, subsequently adopted coast-to-coast.
Led the curriculum development, attracted staff, senior academics, and set up the overall faculty administration.

The Canadian Broadcasting Corporation, Network Reporter & Producer
Researched, reported, wrote and produced nightly news and current affairs documentaries for the CBC network in radio and television. As the Ontario Regional Producer for CBC radio, wrote and produced the news out of the national radio newsroom in Toronto. In television I began reporting for the nightly news hour in Calgary before moving into current affairs producing
documentaries for shows such as: Country Canada, The National, The Fifth Estate

Qualifications & Certifications

Currently underway on a Masters Degree in Social & Political Thought

University of Regina

Graduate Studies Political Science

University of Calgary


University of Calgary


vulnerable inner city public school





The Western Quebec School Board

International Business

The Ottawa Carleton Board of Education


The University of Western Ontario

Acadia University

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