Sabit - Marketing Professional - Egypt

Mansour Sabit



● Top producing Marketing Manager with 15 years of professional experience.
● Outstanding communication, presentation, negotiation, computer and marketing skills.
● Consistently successful in preparing of preliminary sales & marketing studies and plans.


Marketing Professional

  • Full time
  • Part time
  • One time
  • Contract
  • Temp


I'm a top producing marketing manager with fifteen years of professional experience. I have outstanding communication, presentation, negotiation, computer and marketing skills and I'm consistently successful in preparing of preliminary sales & marketing studies and plans, graphic designs, writing and designing of editorials.
Also, I have a good knowledge of crisis management and marketing.

Work History

Marketing Manager

Abou Ghali Automotive

From October 2008

•Develop marketing plans & business plans for existing dealerships such as BMW, Opel & Chevrolet, Hyundai, Nissan and our new agents of MAPLE, JMC & Landwind and for potential future businesses.
•Preparing of full business plans to acquire new sole distribution ship of famous brands.
•Designing of ATL media campaigns: newspaper & magazine ads, outdoors and web shots.
•Designing of BTL activities: flyers, handouts, fascia of all showrooms, roll ups, banners…etc.
•Writing editorials and designing the final layout for them to be published in newspapers.
•Conduct Competitor Surveys via the AMIC reports and via showroom visits.
•Identify product-market gaps and business opportunities
•Supplying all retail outlets with the needed POS materials and hand outs.
•Handling the CRM call center and the different reports in order to measure the on-track activity.
•Handling of all events, road shows and launch parties of new agent or new models.
•Involved in the corporate identity manual to maintain a better image (stationary, uniforms, name cards, showroom decorations, showroom facades, …etc.)
•Acting as a focal point for the coordination with external parties for achieving the set plans including advertising agencies and publication houses.
•Participating in all motor shows such as Formula & Automech.
•Preparing weekly and monthly reports to measure campaign feedback.
•Preparing of Radio campaigns.
•Preparing of different direct mails for different occasions as well as SMS campaigns.
•Involved in pricing of different models.
•Crisis Management and Marketing.

Marketing Manager - Retail


November 2005 - October 2008

•Develop marketing plans for:
1.Nationwide Retail Operations
2.Local Marketing Plans, Launches & re-launches
3.Specific Product Categories
4.New Retail Products such as Loyalty Cards, New Payment Schemes, New Services, New Sub-Brands (such as B.MOBILE).
•Design and execute implementation strategies, propose budgets, calendars, schedules, structure and staffing requirements
•Design and collect data as to measure impact of campaigns and marketing activities
•Conduct Competitor Surveys, Product and market Analysis
•Conduct Regular Visits to the Branches & devise plans to improve their performance.
•Supervise the development of Retail Marketing Manual.
•Help to recruit, train, motivate and control staff working under him/her
•Draft Marketing Briefs, Communicate with, coordinate with sales, operations and Deal with internal departments and external vendors & agencies in order to deliver above on time and up to agreed targets meeting department, brand and company objectives
•Identify product-market gaps and business opportunities
•Supervise and occasionally conduct market research
•Conduct sales analysis
•Develop promotional ideas, activities and loyalty schemes
•Participate in training and putting incentives for the retail
•Communicate with B.TECH Corporate Brand Manager as appropriate to understand regional and global marketing strategies and coordinate local efforts with regional campaigns, obtain assets, guidelines, etc.
•Communicate with the Marketing Dept of Internal and External Vendors' as appropriate to plan joint activities, obtain budget contributions, enhance our position within the vendor's priority list, understand their marketing strategies and coordinate our efforts with their campaigns, obtain assets, guidelines, etc.
•Responsible for the implementation of the set plans including cross coordination with all involved departments and sectors to assure proper and timely implementation of such plans.

Marketing Manager

Metra Computer

October 2002 - October 2005

● Preparing marketing activities plans, budgets, preliminary marketing studies.
● Preparing of marketing plans and monitoring of the execution of the plans.
● Preparing and executing of different promotional campaigns.
● Preparing of exhibitions and setups.
● Supervising the designing and printing of all layouts.
● Supervising the designing and executing of all different POS materials.
● Playing a major role in increasing the corporate image.
● Designing of broadcast ads.
● Handling all marketing activities according to different brand IDs.
● Designing of e-mail campaigns: Corporate – Dealers - End users.
● Designing of outdoor campaigns.
● Updating of web site designs and data.
● Monitoring the feedback of the different promotion campaigns.


● PC for Every Home Project (Metra Computer):
1- Radio Campaign at Nogoum FM last for 7 months promoting our PC, which increase or monthly sales from 500 – 1500/month.
2- Outdoor campaign on all potential highways all over Egypt which generated demand for this PC using several messages that highlights PCs prefeliges.
3- Newspaper ads in Al-Ahram newspaper.
4- Magazine ads in Loghet El-Asr, Xperience, Alam Al-Computer.
5- Weekly inserts in Al-Ahram newspaper (every 2nd day) with different layouts and messages addressing all different segments. These inserts where collected and used as small posters by several customers.
6- Road shows in several provinces, institutes and clubs.
7- E-Mail shots to targeted customers with our different promotions we offer.
8- Participating in ACITEX 2005, Cairo Int’l Book Fair 2004 & 2005 and Cairo Int’l Trade Fair 2004 & 2005, where we achieved very good sales numbers.
9- Providing dealers with flyers, posters and give aways to be used for promoting of our PC.

Head of Marketing

Abou Ghali Automotive

July 2000 - September 2002

● Preparing of preliminary marketing studies, projects, plans and budgets.
● Handling all marketing activities ( advertising-exhibitions-direct mailing-researches).
● Managing all marketing-activities' executions.
● Updating of marketing information regarding the automotive field.
● Supervising the overall performance of all showrooms and help them in increasing of their sales.
● Increase sales peoples' awareness of the products they are dealing with through different training courses and seminars.
● Maintaining an excellent image of the company in the society through quality assurance, media, public events, charity work…etc.

Marketing Supervisor

Ghabbour Egypt (GB Auto)

July 1996 - June 2000

● Forecasting marketing plans and budgets.
● Preparing marketing studies of international markets and trends.
● Preparing of launch campaigns.
● Direct mailing targeted customers promoting our new products (offers).
● Preparing of several events inside and outside Egypt (International Fairs).
● Developing on International markets (export).
● Book keeping of all marketing expenses and finances.

Qualifications & Certifications

Sales & Marketing Diploma

American University in Cairo

Hotel Management

Alsun Higher Institute for Tourism & Hotels (Helwan University)

Deutsche Evangelische Oberschule

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