I help companies communicate effectively. I have 16 years proven experience in roles including journalism, ad agency copywriting, retail communications, product and brand messaging, corporate PR and social media. I manage projects, teams and agency relationships for large global companies, and understand the challenges that come with working across a diverse regional footprint.
PR and Communications
January 2013 - November 2013
Specializing in social media strategy, online community management, CRM, Facebook advertising, product messaging and content production. Key duties included
developing and implementing strategies to improve the awareness and the reputation of the client amongst target audiences. In this role I established a communications team, set budgets, implemented proper process and managed agency relationships across all regions.
• Grew client Facebook fan base by 40,000
• Increased Twitter followers by 4000
• Increased website visits by between 100,000-200,000 per month
• Increased positive press coverage by 20% for comparable period
Corporate PR Manager
Central European Media Enterprises
September 2010 - December 2012
Corporate PR manager for a listed media company (NASDAQ, PSE) that holds over 40 broadcasting, content and new media operations across the Czech Republic, Slovakia, Slovenia, Croatia, Bulgaria and Romania.
• Developed relationships with key journalists and increased positive press coverage globally
• Co-ordinated PR launch of online TV channel Voyo across CEE growing subscribers to 78,000 within 8 months
• Developed CSR & investor communications strategies
April 2009 - September 2010
Developing and bringing to life ATL, BTL, DM and digital concepts for Finlandia vodka (global account), Jack Daniels (GEA & WEA region) and Hills pet food (Europe).
Creative Group Head
Ogilvy & Mather
October 2008 - April 2009
Freelance position as Creative Group Head helping to build a direct marketing and online communications hub servicing British Airways across 27 countries, as well as servicing a variety of other clients such as O2.
Youth Segment Manager/Retail Communications Manager
January 2008 - October 2008
The research and planning of a youth proposition. Managing a cross-functional team, creation and implementation of retail communication strategy and communications materials across 22,000 stores and outlets.
Senior Creative Copywriter at Oskar
Vodafone Czech Republic
From June 2003
Creative behind award winning ATL, BTL, DM, and interactive media campaigns. Successful presentation of the brand, products and team to internal and external clients. Management of internal projects and campaigns and the creation of the award winning corporate magazine, CILICHILI, which garnered more readers than any other Czech monthly.
Produced and edited award winning annual reports, heavily involved in brand and internal communications.
Winner of Gold Vision Awards from LACP, Golden Drum, PR Klub and Stevie awards.
Senior Political Reporter
Local Sunday Newspapers
April 1999 - June 2003
Successful creation and maintenance of a large contact base. Responsible for the legality and quality of journalists' copy. Covered crime, health, business, sport, entertainment, travel and human-interest stories. Sub editor on the sports desk.
Qualifications & Certifications
Audio Visual Design
Chartered Institute of PR Professionals
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