Saeed - Corporate Communications, Media Relations - Karachi, Sindh, Pakistan

Mahlaqa Saeed

Karachi, Sindh, Pakistan


More than 10 years of progressively greater responsibility in the conceptualization and deployment of business communication strategies, communication management and stakeholder relationship management; with more than 5 years of core focus on Corporate Strategy. Record of integrity, strong interpersonal skills and ability to coordinate with and train people.


Corporate Communications, Media Relations

  • Full time
  • Part time
  • One time
  • Contract
  • Temp


Conceptualization and deployment of business communication strategies, communication management, stakeholder relationship management.

Work History


Anonyma Collaborate

January 2010 - November 2011

Areas of expertise include:

-Research & Analysis
-Stakeholder Mapping
-Marketing Program Planning
-Public Relations
-Image & Perception Management
-Corporate Strategic Counseling
-Issue Mitigation & Crisis Management
-Creative – Concept & Copy
-Media – Planning, Relations, Strategy & Management
-Event Management
-Publication Management

Group Account Manager

Corporate & Marketing Communications - An affiliate of Ketchum

August 2004 - December 2009

Major Accomplishments:
Joined Corporate and Marketing Communications as an Account Executive in 2004 and was promoted to Account Manager within three months; this bringing a promotion with confirmation.

Carry a diversified and rich experience of managing Corporate Communications in the automobile, aviation, banking, IT and FMCG sectors.

Strategized planning for and led client services, creative and content teams for pre-launch, launch and post launch communications strategy of:

-Dubai Islamic Bank
-Barclays Bank

Client Portfolio Held:
-Acumen Fund
-Barclays Bank Plc
-Citibank N.A.
-Deutsche Bank
-Dubai Islamic Bank
-Emirates Airline
-Karachi Electric
-Pepsi Co
-Procter & Gamble
-Samba Bank
-Toyota Motor Corporation

Areas of Specialization:

-Corporate Marketing:
Client Relationship Management
Strategic Communication
Integrated Marketing Communications
Product Launches
Product Fact Sheets
Product Reviews
Corporate Social Responsibility

-Strategic Counseling:
Communications Strategy
Industry Monitoring
Crisis / Issue Management
Employee Relations
Media Strategy
Stakeholder Relationship Management

-Media Relations:
Editorial Liaison
Desk Briefings
Media Tours
Broadcast Placement
Interviews Pitch
Articles Placement

-Media Material:
Press Releases
FAQs and Standby Statements
Publication Management
Corporate Profiles
Digital Video Newsreels
Press Kit Development
Event Portfolios

-Speaking Engagements:
Speech Training
Speech Writing
Media Training
Media One-to-Ones

-Event Management:
Press Conferences
Product Launches & Promotions

-Corporate Advertising:
Media Planning

Operations Coordinator

Cupola Pakistan

January 2001 - January 2003

Key Responsibilities:

-Management of financial data analysis of KFC South Region Restaurants including sales forecasts vs. budgets, marketing campaigns, comparative reports on trend analysis of sales, usage of labor hours, maintenance of equipment, discounts on sales, inventory management.
-Lead and developed restaurant teams through training of the restaurant management staff on the preparation of financial analysis and operations management reports.
-Built and maintained a customer database used for CRM.
-Managed customer complains received through UAN number, comments cards and email id.
-Introduced “Customer Loyalty Program”.
-Introduced and developed monthly employee newsletter.
-Improved employee motivation to meet deadlines by introducing a “Points Table”.
-Developed strong coordination of all south region restaurants with the head office for improved restaurant performance.
-Trained Customer Relations Officers.


Step By Step School

January 1999 - May 2001

Key Responsibilities:

-Assistance in the implementation of strategic plans.
-Preparation of advertising material (print ads, newsletters, official website).
-Induction, training and supervision of teachers.
-Supervision of accounts management.
-Organization of student curriculum.
-Maintenance of correspondence.
-Administration of extracurricular student activities (intra and inter school).

Qualifications & Certifications


Institute of Business Administration

DHA Degree College For Women

Progressive Public School

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