More than 10 years of progressively greater responsibility in the conceptualization and deployment of business communication strategies, communication management and stakeholder relationship management; with more than 5 years of core focus on Corporate Strategy. Record of integrity, strong interpersonal skills and ability to coordinate with and train people.
Corporate Communications, Media Relations
- Full time
- Part time
- One time
Conceptualization and deployment of business communication strategies, communication management, stakeholder relationship management.
January 2010 - November 2011
Areas of expertise include:
-Research & Analysis
-Marketing Program Planning
-Image & Perception Management
-Corporate Strategic Counseling
-Issue Mitigation & Crisis Management
-Creative – Concept & Copy
-Media – Planning, Relations, Strategy & Management
Group Account Manager
Corporate & Marketing Communications - An affiliate of Ketchum
August 2004 - December 2009
Joined Corporate and Marketing Communications as an Account Executive in 2004 and was promoted to Account Manager within three months; this bringing a promotion with confirmation.
Carry a diversified and rich experience of managing Corporate Communications in the automobile, aviation, banking, IT and FMCG sectors.
Strategized planning for and led client services, creative and content teams for pre-launch, launch and post launch communications strategy of:
-Dubai Islamic Bank
Client Portfolio Held:
-Barclays Bank Plc
-Dubai Islamic Bank
-Procter & Gamble
-Toyota Motor Corporation
Areas of Specialization:
Client Relationship Management
Integrated Marketing Communications
Product Fact Sheets
Corporate Social Responsibility
Crisis / Issue Management
Stakeholder Relationship Management
FAQs and Standby Statements
Digital Video Newsreels
Press Kit Development
Product Launches & Promotions
January 2001 - January 2003
-Management of financial data analysis of KFC South Region Restaurants including sales forecasts vs. budgets, marketing campaigns, comparative reports on trend analysis of sales, usage of labor hours, maintenance of equipment, discounts on sales, inventory management.
-Lead and developed restaurant teams through training of the restaurant management staff on the preparation of financial analysis and operations management reports.
-Built and maintained a customer database used for CRM.
-Managed customer complains received through UAN number, comments cards and email id.
-Introduced “Customer Loyalty Program”.
-Introduced and developed monthly employee newsletter.
-Improved employee motivation to meet deadlines by introducing a “Points Table”.
-Developed strong coordination of all south region restaurants with the head office for improved restaurant performance.
-Trained Customer Relations Officers.
Step By Step School
January 1999 - May 2001
-Assistance in the implementation of strategic plans.
-Preparation of advertising material (print ads, newsletters, official website).
-Induction, training and supervision of teachers.
-Supervision of accounts management.
-Organization of student curriculum.
-Maintenance of correspondence.
-Administration of extracurricular student activities (intra and inter school).
Qualifications & Certifications
Institute of Business Administration
DHA Degree College For Women
Progressive Public School
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