Sharma -  - New Delhi, DL, India

Mahesh Sharma

New Delhi, DL, India

Work History

Area Business Head

Vitaz Food & Beverages Pvt. Ltd

From August 2013

Ahmedabad, handling Haryana, Punjab, Himachal and J & K area. Managing Retail and Institutional business of company with the help of TSO, Super Stockiest and distributors and PSR.

Area Sales Manager

Devyani Food Industries Ltd

May 2012 - August 2013

West Delhi area.
Handling West Delhi's retail distribution and coverage with the help of one super stockiest, one c & f a, four distributors, four Executive, 10 PSR's and in company assigned territory and handled institution, Restaurant, Banquet Halls, Hotels and Catering business of North and West Delhi through institutional distributor.

Area Sales Manager

Vadilal Enterprises Ltd

July 2011 - May 2012

Delhi Based.
Handling Delhi (Central Delhi Market and Institutions of all Delhi and Railway). Distribution and Coverage planning for effective market coverage & service in institutions. Managed 3 C & F A operations such as inventory management, stock and logistics. Managing Retail and Institutional business of company. Promotions- Planning and executing the Sales Promotion activities of the Company.

Area Sales Manager


March 2007 - July 2011

Garhwal and Himachal.
Started with 8 Distributors in Dehradun area, and expand 12 distributors (total 20) with the team of 2 SE, 2 JSE, 3 PSM and 1 RSD person.
Dehradun, Rishikesh, Haridwar, Roorkee, Kotdwar, Doiwala, Vikas Nagar, New Tehri, Purolla, Utterkashi, Srinagar, Gopeshwar, Joshimath, Ponta, Dadahu, and Nahan

Area Sales Manager

CFA and direct Bareilly plant

October 2006 - March 2007

Area handled through 17 distributors, 3 J SE, 2 RSD, 1 CFA and direct Bareilly plant
Bareilly, Pilibhit, Shahjahanpur, Badaun, Chandausi, Rampur and Bahedi
Agra, Aligarh, Mathura, Firozabad, Shikohabad, Etah and Hathras
Nepal (Bhairwa, Kathmandu, Pokhra, Butwal, Dharan, Virat Nagar, Mahender Nagar)
Appointed New C & FA in Agra region for better Supply and availability of product.

Sales Executive

C & FA

October 2005 - September 2006

Handled Kumaon & Nepal.
Handled 8 Distributors 1 C & FA and 1 (RSD) Service Engineer.
Started business 16 Lac to 1.38 Cr. in 2.4 years.

7 Distributors and 1 (RSD) Service Engineer

Bareilly H.Q

May 2003 - September 2005

Area handled Bareilly, Pilibhit, Shahjahanpur, Badaun, Chandausi and Bahedi
7 Distributors and 1 (RSD) Service Engineer..
Handled fairs like Janmasthami Mela, Dushera Mela, Diwali Mela, New year Mela, Vasant Mahotsav.

Joined Vadilal as J. Sales Executive

Meerut H. Q

February 2003 - May 2003

Worked Feb. 03 to May 03 at Meerut, Khatauli, Muzaffar Nagar, Dhampur, Hapur, Bulandshehar and Moradabad.

Sales Supervisor Panipat

Dharmpal Satyapal

August 2002 - February 2003

Leading company in India with Known brands like Rajnigandha Pan Masala, Tulsi Tobacco and Pass Pass Mouth freshener etc, and covered area Kurukshetra, Karnal, Panipat, Sonepat and Bahadurgarh, Haryana.

Territory Sales Incharge

Delhi as TSI

March 2002 - August 2002

Launch and Promoted Bonker Pea Nut Crackers in East/West and North Delhi.

C & FA

CFT cold room in Kumaon.
Handled fairs like Kisan Mela, Janmasthami Mela, Dushera Mela, Diwali Mela, Vasant Mahotsav, Uttraini Mela, retail chains like Vishal Mega Mart and Mac Pie,

Sales Representative

Kodak India Ltd

February 2000 - March 2002

Gurgoan, and Sonepat Haryana.

Sales Represented

Eveready Ind. India Ltd

November 1995 - February 2000

Worked as Sales Representatives in Walls City, East Delhi, Central Delhi, West Delhi, and North Delhi, to promoted Battery, Torch, White Giant and Henko detergent powder business, and established new Alkaline battery brand " Energizer" in Delhi's different markets.

Qualifications & Certifications

ARSD College, Delhi University

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