Samman - Hotel Budgeting - Dubai, United Arab Emirates

Magdi Samman

Dubai, United Arab Emirates


An astute hotel operator, marketer and developer with extensive accomplishments and experience in the management of world class hospitality and mixed-use businesses throughout North America, Europe and the Middle East regions with proven record in optimizing revenues and profits through P&L assessment and strategy setting.

A hotelier by profession with over 20 years seniority in multi-national hotel Groups, filling regional executive posts in operations, marketing and hotel development.
Proficient in languages and skilled communicator at all levels.


Hotel Budgeting

Work History

Regional Director of Operations & Development

Dubai Swiss-Belhotel International

From September 2011

An international hospitality management group operating hotels, resorts and residences in Asia and the Middle East. SBI established offices in Dubai in 2007 through a joint venture partnership with an aim to expand and develop the SBI brands portfolio regionally by way of management agreement acquisition.

Role & Achievements
• Head of the Middle East SBI regional office. Operation, management and supervisory responsibilities
• Overlook the operation of three branded hotels located in Kuwait, Doha & Bahrain under management agreements, including P&L responsibility, performance reviews, audits, owning company relations, coaching, counseling and technical assistance provision, quality assurance programs in F&B and Rooms operation, service programs implementation, capital reserve management, sales, marketing & communications and Ecommerce support.
• Track progress on construction programs of four hotel projects located in Saudi Arabia, Muscat, Erbil (Iraq) and Bahrain and handling effective pre-opening critical paths.
• Secured three new hotel management agreements in Bahrain for a153 room hotel conversion to start operation Q1 2014 and in Riyadh with two city center hotels scheduled to open 1st quarter 2015.
• With over fifteen LOI's and MOU's out in circulation, continue pursuing new brand development and hotel management opportunities regionally.

Director of Hospitality, Retail & Business Development Division

Abu Dhabi Al Farida Investments Company L.L.C

September 2006 - July 2011

Projects Advisor

A diversified conglomerate with equity interests in world class branded hotels, shopping centers, commercial and residential real estate, engineering services, facilities management and general trading.

Role & Achievements
Exercising asset management practices on two five star Resort Properties owned by the Group, located on Dubai's Jumeirah Beach and in Abu Dhabi city, branded as SHERATON under management agreements with the STARWOOD Hotel Group, as well as running the Al Ain Mall's day- to- day management and operation.

Conduct weekly P&L operations reviews with each of the three profit centers attended by each of the GM's and their executive committees respectively. Areas covered include:
• Performance analysis in line with pre-set budget guidelines and market dynamics ie. Revenues, cost of operations, GOP
• Cure strategies
• HR related matters, head count and overhead management
• Engineering & maintenance projects including property improvement plans
• Capital replacement initiatives
• Cash flow management
• P&L analysis and responsibility
• Operations audits
• Revenue projection and forecast reviews

Business Development role:
• Representing the owning group and working with the appointed engineering, construction, design and consulting firms through the space development and concept design phases of two iconic mixed-use Hotel & Convention projects located in Abu Dhabi & in Al Ain, scheduled to open in 2011 and 2012 respectively.
• Select international branded hotel operators through RFP evaluation and in compliance with pre-set operating service and design brief and standards for each of the new locations.
• Negotiated and concluded legal and commercial management terms with The ROCCO FORTE Collection and JUMEIRAH International being the selected operators on the two hotel projects.
• Through a technical services agreement, work together with the selected hotel operator's technical team to ensure an effective fit-out program within the...

General Manager Marketing CITYSTARS, Hospitality

CITYSTARS Mixed Use Development

September 2002 - June 2005

Cairo, Egypt
General Manager Marketing CITYSTARS, Hospitality, Retail & Entertainment Center

CITYSTARS, the largest integrated mixed-use development ever built in Europe, the Middle East & Africa comprising of a 180 000 sq. m shopping center with 16 screen cinemas, 6 000 sq. m indoor amusement park, three international hotels including a 790 key Intercontinental hotel, a 330 room Holiday Inn and Staybridge Suites. Also featured a 166 top-end condominiums and residential units and 75 000 sq. m of office space. and the largest hotel-based convention, conference and exhibition center varying from 19 to 2200 sq. m

Role & Achievements
• Retained by the Board to develop, launch and market the project's first phase though leading the retail, entertainment, leasing and marketing effort for an opening in December 2005.
• Represented the Board of Directors liaising with IHG on management agreement terms, performance budgets, operating and service standards compliance, hotel classification and asset management related matters.
• Review their launch and pre-opening initiatives to secure smooth operation and shareholders returns.

Area Director of Marketing Middle East/Africa

Bass Hotels & Resorts

August 1999 - August 2002

Cairo, Egypt.
Area Director of Marketing Middle East/Africa, InterContinental Hotels Group

Roles & Achievements
• Implementing and monitoring marketing & sales related programs for 34 destination hotels and resorts in IHG's regional portfolio.
• Optimizing hotel based sales effectiveness to achieve anticipated performance objectives for existing and newly opened hotels.
• Enhance brands affiliation by incorporating company-wide marketing programs, while respecting regional culture requisites to preserve customer loyalty and generate new business.
• Assist the Group's business development team in securing new management agreements in the Middle East region through effective communication with prospective hotel owners and developers.
• Management of the regional advertising and public relation campaigns, aimed at increasing customer confidence in all IHG brands and improving community perception.
• Developed the first Central Reservation Office for IHG in Dubai, connected regionally through Toll Free lines.
• Support the new hotels development projects, by providing marketing and sales planning needed during the pre-opening stages.
• Initiation of area marketing alliances, generating joint campaign funding and further market reach.

Bass Hotels & Resorts owners of the Crowne Plaza & Holiday Inn Brands globally merging with InterContinental Hotels worldwide.

Area Director of Sales and Marketing Middle East/Africa

Dubai Bass Hotels and Resorts

August 1996 - August 1999

• Carry out communication strategies on the Middle East territory to achieve front of mind awareness and recognition of the Crowne Plaza and the Holiday Inn brands.
• Conduct a coordinated sales effort on behalf of existing and newly developed Crowne Plaza Hotels and Resorts in the Middle East, in order to attain fair market share and achieve anticipated revenues.
• Provide operations and marketing support to hotels in the area and attain their business objectives.
• Introduced Revenue management modules and practices.

Director of Sales and Marketing

Dubai Crowne Plaza Hotel

August 1993 - August 1996

A 600 room award winning hotel opened its doors in May 1994.
• Running the day -to- day functions of the department with a team of twelve.
• Opened new market opportunities to include Tour and travel FIT meetings, conferences, incentives and convention exhibitions, in addition to the conventional corporate traffic.

Director of Sales and Marketing

Montreal Crowne Plaza-Metro Center

August 1990 - July 1993

Provide marketing & sales leadership and guidance amidst a $10 million renovation program. With a team of six, clear performance targets were set, new products were developed and effective tools were produced.

Director of Sales and Marketing


June 1988 - August 1990

Montreal's third largest hotel, the 745 room "Le Grand Hotel" is a market leader, providing first class quality services and facilities, successful in hosting citywide events, conventions, meetings and conferences. The marketing and sales function included leading a team of fourteen associates as well as the administration of a 2 million dollar marketing budget.

Regional Director of Marketing for the Middle East/Africa, Holiday Inn Worldwide

London Holiday Inn Worldwide

June 1982 - August 1988

London, United Kingdom
Regional Director of Marketing for the Middle East/Africa, Holiday Inn Worldwide

Qualifications & Certifications

Marketing & Sales in the lodging industry

Cornell University - Ithaca New York

Baccalaureate Technique Part 2 in Hotel Management

Hotels Management school - Beirut - Lebanon

Baccalaureate Technique Part 1 in Restaurants and Catering Management.

Hotel Management School - Beirut - Lebanon


Ecole Hoteliére - Hotel Management School

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