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Fita - Search Engine Optimization - Naples, FL, USA

Maciej Fita

Naples, FL, USA


I am the owner of a U.S based search marketing company offering a variety of different services including SEO/SEM, social media management and strategy, PPC marketing and brand management.


Search Engine Optimization

  • Full time
  • Part time
  • One time
  • Contract
  • Temp


I take a very comprehensive approach to onsite and offsite SEO. I start by breaking out all your website pages and conducting keyword research for each page specifically. We then target 3-4 keywords per/page that are relevant to that product or service.

Our offsite SEO is very safe. I take a robust multi-pronged approach with a quality vs. quantity mindset when building external links. It is about positioning you as an expert and building your authority in your space.

Work History



February 2010 - February 2010

Brandignity is a Boston based search engine marketing firm offering SEO related services from a marketing approach and not a technical approach.


Boston Knucklehead

March 2008 - March 2008

Boston Knucklehead Clothing is a Boston themed clothing line combining Boston urban culture with raw pride offering a new and unique clothing brand to the city of Boston. Products include cleverly themed Boston t-shirts and sweatshirts

SEO Manager

Brick Marketing - Boston SEO Firm

February 2008 - April 2010

Brick Marketing is a full service website marketing firm. Brick Marketing has become the Internet’s premier website marketing firm one satisfied customer at a time. With over 12 years of website marketing experience Brick Marketing continues to help companies of all sizes achieve their website and sales goals.


Onsite SEO Case Study: Osborne Homes

Local Onsite SEO

Keyword research and onsite website optimization techniques.

Time Frame:
30 days

Company Background:
Osborne Homes buys distressed homes for cash in the greater Los Angeles area.

Real estate in general is a very competitive space when it comes to SEO. If you are in a tier 1 or 2 city the search results are typically littered with real estate material from other agents, firms, developers, etc..

We were entering a market that has a great deal of online activity.

Initial challenges:

No onsite SEO
No visible keywords on the site
No prior Internet marketing
Smaller than average website
Onsite SEO Strategy

Our goal was to really identify how people search in that specific area of the country. When a person has a distressed home they need to unload rather quickly search queries can be on the emotional side. We researched close to 300 different keywords and long tail phrases people used to sell their homes quickly. We then strategically picked about 25 of the core phrases we wanted to pursue so we localized them and molded them into the correct relevant pages of the website. By adding the region, city and location to the phrases we were able to successfully optimize the site so it was visible for a variety of local search terms.

26% increase in visibility in first 30 days of onsite SEO.

Qualifications & Certifications

Northeastern University

Salem High School

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