- Full time
- Part time
- One time
I am a full time MBA with more than 21years of quality Experience in the field of Sales and Training in FMCG and OTC Trade
From February 2013
Anmol Bakers Pvt Ltd is a Kolkata based Organization with turnover exceeding Rs.1100 crores P.A. It is one of the leading companies manufacturing Biscuits, Cakes and Rusks.
Since last two years the company was stagnant @ turnover of Rs.300 crores per Annum in North and West Zone. In 2013-14 our team achieved value target of Rs.350 crores.
I am Managing, Guiding, training, developing, leading and motivating a team of 6RSMs, 40 ASM and 215 Sales Representatives to achieve the yearly sales revenue, profitability and market share targets by managing 67 super stockists and more than 1600 distributors across North And West India.
Leading the team to achieve Retail Performance Standard by guiding entire team for maximum availability of stock at targeted retail universe with maximum possible SKUs.
Guiding and leading the team to reduce dependence of company from only two products to whole range.
Till date conducted three training programs for my team on 8 Habits of Highly Effective Sales Professionals, USP/Sales story, Selling Skills, Presentation Skills, and Soft Skills etc.
Zonal Sales Manager (North)
Fena Pvt. Ltd
March 2009 - January 2013
⇒ Headed, trained, developed and motivated a team of 5 Area Sales Managers and 75 Sales Officers / Sales Representatives and ensured highest standards of performance.
⇒ Managed network of 500 distributors in North India and handled turnover of 75 crores PA.
⇒ Developed markets of North India for Fena Products. Each year sales grew by more than 10% in volume terms.
Sales Manager (North)
Mrs. Bectors 'Food Specialties Ltd
June 2004 - February 2009
⇒ Efficiently handled key account sales like IRCTC, Railway Caterers and Kendriya Bhandar by leading a highly focused and patient team of institutional sales staff.
⇒ Re-architected the entire distribution network including systems, processes & operations in the company with a team of six A.S.Ms and More than 40 Sales Reps/Sales Supervisors.
⇒ Actively organised training workshops for Area Sales Manager and Sales Officers on new stockist appointment, scheme operation, stockist management, etc.
⇒ All above activities led to sales growth of more than 20% year on year in North India and Brand Cremica started getting visible in market and biscuit space.
Regional Sales Manager (North)
The Himalaya Drug Company
February 2003 - June 2004
⇒ Recruited, Selected, trained & developed, Led and managed a sales team of five ASMs, who in turn managed and led a team of 18 TSIs to launch new division of Himalaya Drug company viz "Healthcare division" in North India.
⇒ Set up the sales distribution and sales organization structure from scratch in North India. Within one year notched up turnover of 9 crores for the new division from zero.
Regional Sales Manager
Dabur India Ltd
February 1995 - February 2003
⇒ Joined as Sales Executive, and rose to the position of Regional Sales Manager, Punjab within five years. Two promotions in five years.
⇒ Won Best Branch Award for continuous two years 1997-98 and 1998-99 in Dabur India Ltd by registering growth in excess of 25% in value over previous years.
⇒ Earned incentive tour to foreign countries for continuous four years 95-96, 96-97, 97-98, 98-99 by achieving targets in all these years.
⇒ Out of 45 ASMs I was among five ASMs selected for the Train the Trainers Workshop of six months By Aptech International in 1997.
⇒ Conducted training programs for sales team on increasing Visibility, Availability, Time Management in Field and Merchandising skills.
June 1992 - January 1995
Selling on Product Strenghts
I took on an ambitious project of driving sales in highly competitive market of FMCG sales by promoting sales of our products only on basis of Strengths of our products as well as competitive edge of our products with respect to products of competitors. My team though apprehensive at first, helped in implementing guidelines given by me through training programs to them and we hit our annual sales targets by not giving any price off or any scheme on any of our products for continuous six months.
Qualifications & Certifications
Bachelor of Arts with Mathematics
Ranked 7th in University
D.A.V High School
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