Pasiani - Italian Speaker - Milan, Italy

Luigi Pasiani

Milan, Italy


- Understanding and development of business competitive advantages;
- Identifying key parameters for research and analysis;
- Budget planning and inconsistency assessment;
- Strategic marketing analysis and implementation;
- Adaptation of strategic marketing plans to time/activity/communication channels;
- Extensive knowledge of the importance of social media in specific sectors according to the goals to achieve;
- Twenty years' experience in online marketing, from SEO to SEM, including the most unconventional online marketing declinations such as Viral, Buzz and Guerrilla;
- Extensive knowledge of the instruments and methods for social media semantic monitoring;
- excellent dialectic and public speaking skills acquired in twenty-year academic experience,
- value chain management in the field of loss-profit policies;
- identification of strategic marketing visions and adaptation to the business plans;
- natural aptitude for identifying new business areas through extremely innovative solutions;
- Extensive knowledge of commercial fields and of the different sales method in each area.


Italian Speaker


Graduate in the best Economic University in Italy, named Luigi Bocconi, I wrote economical articles and I've been a teacher @ Politecnico of Milan.

Work History

Strategic marketing consultant

From February 2014

Team Principal of Suzuki MotoGP team

Strategic marketing consultant

Pirelli Tyre S.p.A

January 2013 - June 2013

20126 Milan
strategic marketing consultant

Strategic marketing consultant

Ducati Motor Holding

June 2012 - December 2012

40132 Bologna
strategic marketing consultant

My role is to study, develop and implement a marketing strategy to maximize the ROI of their MotoGP investment and to connote this activity according the brand values. I cannot write any detail about the project because it's part of my deal to keep everything at best level of confidentiality.

Strategic marketing consultant. Project manager: doc.Francesco Pietrangeli Marketing Int. Moto
Night Dragon Project. My work mainly consisted in:
1) identifying the influential figures in the purchase process in the market for Night Dragon and drawing them towards the product
2) informing the group members of commercial opportunities
3) finding a cutting-edge difference for members of the group
4) marketing approach proposals for members of the group

Strategic marketing consultant. Project manager: doc.Diego Sgorbati Marketing Int.
I was in charge of redefining and upgrading the activity of "clubbing" (Desmo Owner Club), considering this initiative a key incentive.
I was also in charge of identifying the various aspects of the Ducati experience according to the clusters of clients.
I also studied and implemented the legal and marketing aspects included in the procedure related to D.O.C.;
I activated a special system to reward performing Clubs with the aim of encouraging them to change.

Case histories teacher


I worked as a consultant at the Faculty of Industrial Design where I taught courses on Corporate Communication: basic elements and case histories.

The lessons dealt with and analysed the following topics:
- Corporate communication: the goals.
- Communication tools and targets.
- The communication plan.


at several conventions organised by prestigious publishing houses and multinational companies.

handle marketing

Sport Management

for the world of sport motorcycling.

Management of sports sponsorships, press-office activities.
Major clients included: Yamaha Motor Italia e Yamaha Motor Europe, Bwm Motorrad, Harley-Davidson, Ducati Motor, Suomy Helmets, Suzuki Italia, Spyke e Axo Sport (technical sportswear), a number of motorcycle riders such as the twice Superbike World Champion Troy Corser, as well as Scott Russell, Massimo Meregalli and many others.

In the last few years, aiming to achieve steady growth, the company has chosen to develop its consulting activity through several strategies for product launch (Bmw Motor Italia, Suzuki Italia) and marketing consulting for marketing managers working in world-famous companies, such as Gruppo Tenaris Dalmine and Heineken Italia.

Particular attention was paid to the development of activities based on Marketing Web 2.0.

Enclosed are a few of the most significant case-histories.

strategic marketing consultant

New Media division

for the development of new means of communication such as websites, CDroms and DVDroms, for which new professional figures were recruited both in the US and in the UK.

I worked as a strategic marketing consultant for national and international companies as well.

My clients included:
Beta Utensili (professional hand tools), L'Isolante Kaimann (a leading company in the field of insulating materials), Carrara (industrial sealings), CMA-CGM (a worldwide leading container shipping group), KONE Elevators, Bullonerie Fontana, Deborah Group (cosmetics), Heineken Italia and Parmacotto (food & beverage), Sector (watches), Robur (heating and air conditioning systems).

Marketing consultant

L'Isolante Kaimann

(a leading company in the field of insulating materials).

Marketing consultant for CMA-CGM (a French Lebanese worldwide leading container shipping group).

external relations agency

Sole administrator
The company operated in the field of external relations in the sport area and cooperated with brands such as O'Neill, Fanatic, Bic, Simmer Style, etc.

Strategic marketing consultant


December 1991 - June 2011

When I was this company's CEO, it was a firm where brave innovators whose vision allowed to seize opportunities that competitors would never even have thought of.
I invested a lot of money, all my time and every and put all my best effort into it. I finally made it a successful company.
Our creative approach, endless curiosity, extreme clarity of thought and a close-knit team of professionals allowed the company to grow.
We designed and offered marketing strategies that had a significant impact on the companies that implemented them.
This experience cannot be summed up in a few lines.

the company initially operated in the fields of traditional communication, advertising and marketing.

Sole administrator


March 1989 - December 1992

Finance company holding Sagi Italiana Spa, a leading firm in the field of aeraulic parts.

Corporate management consultant for Sagi Italiana Spa


March 1989 - December 1992


Sole administrator, IT systems supplier for corporate management

Cinisello Balsamo (MI)

Academic cooperation

Qualifications & Certifications


Liceo Scientifico

Scientific High School Villoresi San Giuseppe ( Monza)

Economics and Business and specialised

Universita' Luigi Bocconi

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