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Strategist and creative thinker who delivers exciting and consistent works driven by a passion for multidisciplinary design.
Specialist in integrated communication and emotional branding with a strong believe in a hands on approach, a solid capability to manage teams, real knowledge of materials, production techniques and visual communication. Perceptive of multi-sensorial experiences and contemporary web based tools. Easy to work with, and passionate about developing and focusing the skills of the people around me.
Above all committed to help clients to create innovative strategies and the vital tools to succeed in business, acting as a partner and aiming for lasting results.
With more than a decade of experience in the design industry, my creative direction skills spring from product design and interior design and have developed through branding, graphic design, and identity projects. Several years of practice in commercial photography complete my capability to manage complex projects, from concept to delivery.
• The Big Book of Logos #5, Harper-Collins Publishers, New York, 2007 (Seven branding projects)
• New Urban Elements, Links International, Spain, 2006 (Four industrial design products)
• Global Corporate Identity 3, Harper-Collins Publishers, New York, 2006 (8 awards and published logo and corporate identity projects)
• 100%LightPower, Almerico de Angelis, Milano, 2005 (Three industrial design products)
• Wine museum Frascati, DETAILS nr.01, A&C Publishing, Korea, 2007
• Mel Dans lighting, DOMUS nr.882, Editoriale Domus SpA, Milano, 2005
• Wine museum Frascati, FLARE Architectural Magazine nr.40, Editrice Habitat Srl, Milano, 2005
• Mel Dans lighting, Luce e Design nr. 4, Tecniche Nuove, Milano, 2004
Luca worked in the design industry for many years, founding two successful companies and being employed for some "big name".
For him photography has been always a huge passion, an inherited love that was a useful tool as a designer and now his lifestyle.
He is always experimenting to discover new points of view on common situations, human behaviours, objects and places.
Lately someone said his work could be called art.
Doubtful, he goes on playing around.
2011 Int'l Photography Awards™ 1st Place Fine Art Collage
2010 Int'l Photography Awards™ Honorable Mention
Urban Category winner - Guardian's "Britain iS" competition
Creative Director + Photographer
November 2009 - November 2009
His wide creative experience brings in his commercial photography an efficient and focused approach that is translated in more than 100'000 images sold through the Gettyimages/iStockphoto libraries.
3D Design Director
The Brand Union
August 2008 - May 2008
Senior Interior Designer
Foster and Partners
March 2008 - December 2007
Pomegranate Group Ltd
July 2007 - May 2007
January 2006 - January 2010
Reviewed image content being uploaded into the Getty iStockphoto collection checking for technical quality and legal/copyright issues.
Co-Founder / Creative Director
DA2 Strategic Design
March 2003 - March 2003
Co-Founder / Art Director
February 1997 - January 1997
STA - Sistemi di Trasporto
From June 1996
Sooner or later, you will need to exhibit into a fair or a show.
Alternatively, a tailored event could explain your company even better.
These are great opportunities to attract and emotion customers and prospects.
Being emotional, translating the brand into a 3D memorable experience is a long-lasting strategy. A true way to become a landmark in the market! Not only metaphorically.
Wine museum and info point
A place that distills Frascati values and embrace tourists in a warm and contemporary environment where to display (and sell) Frascati's Culture and its famous white wine.
Qualifications & Certifications
Interior & Industrial Designer
Istituto Quasar Design University Roma
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