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Franson - Franchise and Business Development Executive - Mission Viejo, California, USA

Lou Franson

Mission Viejo, California, USA


Franchise and Business Development Executive


Over 30 years of business and franchise development experience, both at the domestic and international levels. Specialties include franchise start ups & launch, financial analysis, operational analysis, operation manuals and marketing planning & implementation.

Work History


Franchise Incubation & Growth Group

From January 2000

Company was founded to identify and bring to market businesses that would expand through a franchise platform.


Incubating 2 New Brands

Working with 2 new brands that are being prepared to become franchisors.

Franchise launch

I work with start up to mid sized franchise organizations to ensure they have the proper documentation, systems and personnel to launch a franchise. I have worked with multiple brands across multiple business categories to bring them to a franchise platform.

US Dept. of Commerce

Produced and presented program on franchising for the DOC in Tiblisi, Georgia. Also presented to business representatives from Uzbekistan on US restaurants.

Board and Brew

Launched franchise less than a year ago for one of Southern California's iconic brands. Very high volume sandwich chain.

Jerry's Wood Fired Dogs

Launched franchise a year ago and have expanded to other states. Offering Area Development opportunities as well as single franchise opportunities.

Ecological Fertigation, Inc.

Launched company that provides municipalities and organic based fertigation program that enables them to reduce costs, become more sustainable and have their parklands and other areas look pristine.

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