Baxter - Sales and Marketing Manager - Cape Town, WC, South Africa

Lizé Baxter

Cape Town, WC, South Africa


Sales and Marketing Manager


•Developed and executed marketing strategy to ensure rapid expansion through campaigns to 250 regional pharmacies, over 500 doctors and various hospitals groups; including all internal communications.
•Positively influenced sales on 18 000 ethical and patent products.
•Developed Marketing-, Customer Liaison-, Telesales- and Reception departments, within allocated budget.
•Evaluated monthly sales reports with intent to grow business and increase customer service levels. Grew Shareholder base.
•Organized regular and annual events (trade day, golf day, year-end functions etc.) to facilitate client and supplier interaction, and ongoing relations
•Strategized with brand product managers of pharmaceutical manufacturers to promote and increase sales as per their lines.
•Worked within national framework and assisted with rolling out campaigns.
•Appointed, briefed and coordinated with advertising and promotional agencies; monitored branding materials
•Developed education training opportunities for clients.
•Managed extensive telecommunications system.
•Implemented and maintained Customer Relations Management system (Sugar).
•Developed and maintained extensive database.
•Handled all serious complaints. Assisted with investigation and feedback on service delivery.

Qualifications & Certifications


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