Primarily collaborate with clients in developing effective visual communication through creative design, typography, visual arts and techniques.
Highly knowledgeable in technical details and production techniques; can significantly contribute to timeline and budget maximization.
Saleh Bin Lahej Hospitality division
From June 2011
Handles creative design projects for nine (9) international food and beverage brands (Chili's, Romano's Macaroni Grill, El Chico, The Pizza Company, Black Canyon and others) plus the umbrella group. Manage and coordinate creative projects from concept through completion. Work closely with the marketing manager, operations department, franchisor and other stake holders of the group to create vision, conceive designs and execute the project while consistently meeting deadlines and brand standards. Expertly convert ideas into highly persuasive sales and market visual campaigns.
Serves as the key technical person with regards to specifications detail and production. Significantly contribute to the reduction of production cost by maximizing technical knowledge on production processes and techniques. Advise the marketing manager and purchasing department on the best specifications while maximizing budget and maintaining
AiM Printing & Publishing
February 2009 - April 2011
Primarily collaborates with the client in conjunction with printers and suppliers in developing visual communications or communications designs through graphic design, typography, visual arts and page layout techniques
Department of Science and Technology (Philippines)
April 2007 - January 2009
Chili's Bolder Than Ever (Branding Campaign)
Chili’s lamppost artworks for the campaign “Bolder Than Ever”. The concept revolves on the chili’s new bolder look and capitalizing on it’s iconic items and character.
Serving You a World of Taste (Branding Campaign)
I developed a branding icon for Saleh Bin Lahej Hospitality Division which will showcase its six (6) international food & beverage concepts. I used the forks so as to easily convey that the company is about different food concepts. I dressed up the forks in such a manner reflecting the personality of each brands. In here you can see the concept being adapted on different season, activity and occation.
Cafe Du Roi Rebranding
I just finished developing the new branding concept for Cafe Du Roi, a restaurant/ coffee shop chain based in Abu Dhabi. I started implementation first with their dine-in menu and the rest of the brand collateral will follow.
website landing page
This is a study for my website landing page. It can be read as "Designer" but notice I put a period between letters "n" and "e" so the it can also be "Design ER" or "design emergency room". Meaning, you go to me when you need critical and serious design solutions.
Qualifications & Certifications
Bachelor of Fine Arts Major in Advertising
University of Northern Philippines
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