Conny - Marketing Professional - Parkersburg, WV, USA

Lisha Conny

Parkersburg, WV, USA

Services

Marketing Professional

  • Full time
  • Part time
  • One time
  • Contract
  • Temp

Work History

Corporate executive Secretary and Treasury duties as it pertains to corporation bylaws

From January 2006

Plan and consult with President on direction and deliverables of strategic projects such as; centralized
data repositories, project management processes, internal/external communications and methods of dissemination, personnel training, establishment of employee performance review processes,
promotion of services for national awareness and brand recognition, etc.
• Manage execution of all Marketing Communications activities; advertising, press releases,
tradeshows, videos, print collateral, direct mail, internet presence, photo sessions, telemarketing,
public relations, customer appreciation activities, and Cause Related marketing efforts
• Executive manager of all Marketing and Communications efforts.
• Executive administrator of Employee Services functions.
• Authored and established initial company Marketing Plan, Marketing Budget, and Marketing
Calendar
• Established and wrote first company Employee Orientation Manual, Company Handbook, Safety
Compliance Manual, and OSHA/Safety Topics Binder; copyright registrations.
• Oversee employee orientations, supervisor trainings, project management orientations, and company
meetings.
• Coordinate field training and marketing program information with the field management personnel
• Liase with corporate President on all management efforts of Major Account, Vendor, and Agency
relations.


Mor Com, Director - Marketing, Communications, & Employee Services, Parkersburg, WV
Incorporated

North America Marketing Program Manager

From March 2000

• Gained and secured current client base of 30 commercial accounts
• Perform marketing activities: direct mail, telemarketing, TV advertising, radio advertising, print
collateral, Internet presence, etc.
• Perform sales activities: potential account visits, business development, current account management,
bid/proposals, etc.
• Fiscally responsible for all areas of bookkeeping, financial management, accounts
receivables/payables, billing, etc.
• Manage buying, ordering, and inventory management activities

North America Marketing Program Manager, Houston, TX
• Establish and manage CTO launch process to retailers; Presario and Prosignia Brands
Presario • Agency and Vendor relations management

Co-Owner

September 1999 - January 2006

9/99 - 1/06 • Wrote and managed first company Marketing Plan, Marketing Budget, and Marketing Calendar.
• Liase with corporate management team (President and Chief Operating Officer) on direction and deliverables of strategic projects such as; centralized data repositories, project management processes,
internal/external communications and methods of dissemination, personnel training, establishment of employee performance review processes, promotion of services for national awareness and brand
recognition, etc.
• Manage execution of all Marketing Communications activities; advertising, press releases,
tradeshows, videos, print collateral, direct mail, internet presence, photo sessions, telemarketing,
public relations, customer appreciation activities, and Cause Related marketing efforts.
• Established and wrote first company Employee Orientation Manual, Company Handbook, Safety
Compliance Manual, and OSHA/Safety Topics Binder; copyright registrations.
• Conduct all employee orientations, supervisor trainings, project management orientations, and company meetings.
• Designed and established first company website and secured customer intranets.
• Coordinate field training and marketing program information with the field management personnel
• Agency and Vendor relations management

Co-Owner, Parkersburg, WV
• Part time business on the side for my husband and I
• Wrote business plan and secured financial support
• Hired production personnel

Direct/Retail CTO

BestBuy and Circuit City

From September 1999

Direct/Retail CTO • Management of product data merchandising for Configure-To-Order (CTO) Kiosks in major retail
Marketing partner locations; BestBuy and Circuit City
• Liase with Information Management team on direction and deliverables of strategic projects such as;
5/99 - 9/99
centralized data repositories for turnkey CTO kiosks for retail partner locations, product data batch
transfers to retail partners, etc.
• Manage launch program for third party option products and all associated promotional activities (ie:
demo days, web, kiosks, call center training, spiffs, collateral, advertising, press releases, etc.)
• Manage pricing process for retail CTO products and establish best practices for approval and account
communication procedures
• Responsible for communication of pricing, product life cycles, promotions, etc.


Manager, Worldwide Marketing Communications, Houston, TX
Worldwide Supply • Managed Marketing Communications efforts for the Corporate Supply Chain Optimization & Strategy
Chain Optimization & (SCOS) Team.
Strategy • Established Marketing Communications Charter, Communications Core Team (with corporate and
Geo MarCom groups) and its contact list, and the Worldwide Communications Process Flow.
• Designed integrated internal web site and created and managed all web site content.

Manager, Internet Marketing Communications

Compaq

November 1998 - June 1999

11/98 - 6/99 • Manage agency relationships.
• Responsible for definition, communication, and altering of intranet web site content and navigability for increased customer usage.
• Managed (2) two Compaq employees and (3) three contractors.
• Sr. Editor for Supply Chain Optimization & Strategy Newsletter.
• Established "push" and "pull" communications process.
• Managed $1.5M budget.
• Established and supported the organization's direction to develop our team's communications strategy and effective communications mediums to accommodate the needs of Compaq.

Manager, Internet Marketing Communications, Houston, TX
North America • Manager, Internet Project Management. Coached team of 3 employees on Project Management
Internet Marketing techniques and Internet Marketing Communications functions for the Consumer, Small & Medium
Communications Business (SMB), Enterprises Computing Group (ECG), and Communications Products Group (CPG)
divisions. Responsible for cohesive Internet Marketing strategies across multiple product areas,
seamless integration in to the overall Web Marketing strategy, and ensured compliance with the 11/96 - 11/98 Corporate web strategy guidelines.
• Initiated documentation process for interaction between North America Information Mgt. group (NA
IM), Product Divisions, NA Marketing, and the Agencies. As the NA Internet Marketing
Communications (IMC) participant with GroupWorX, I developed, communicated, and trained the organization on improved processes and procedures for NA IMC.
• Managed over 60% of the NA IMC budget in 1997 ($2.4M +). Also manage Internet Program for strategic Compaq Partner Alliances marketing Vertical and Horizontal Solutions for NA customer
base.
• Developed (3) three direct reports, (2) two contractors and (5) five agencies
• Proactively developed relationship with interactive marketing agencies
• Investigate and encourage useful and innovative web technologies...

Manager

North America Marketing Programs

March 1996 - November 1996

• Interface to sales force and customers in an effort to maximize business and market share
• Provide marketing management on a project basis in order to maximize sales efficiency. Projects
include, but not limited to: tradeshows, telemarketing, advertising, planning and execution of NA
programs
• Developed field sales marketing road show for North America, approximately 1 per month
• Contribute to process definition and implementation that aids in the creation of usable marketing
information for both brochures and the Internet
• Coordinate field training on current pricing, and program information with the field sales force
• Manage and coordinate all North American tradeshows, approximately 10-12 per year
• Personnel training (Marketing & Sales force)
• Product marketing of Software for both UNIX and PC platforms.

Product Manager

Novell

November 1994 - November 1995

, Greenville, SC
• Responsible for revenue and profit goals for Novell NetWare product line and all Novell Upgrades
11/94 - 11/95 • Initiated first CD-ROM based mailer, marketing program, achieved 77% success rate
• Coordinated field training on current specs, pricing, availability, and program information
• Provide interface to Novell and customer management in an effort to improve and maximize business and market share in addition to serving as a focal point for Novell contract/inventory negotiations
• Developed monthly customer and product business review; inclusive of sales, gross profit %, etc..
• Coordinate and monitor all day-to-day activities in the areas of: returns, credit, support, purchasing, and inventory

Sales/Marketing Manager

March 1994 - November 1994

Managed and coordinated all regional tradeshows and events. Developed booth theme and coordinated
all activities
• Pursued and secured lost accounts as well as generating new accounts with a 75% hit rate
• Managed all service and maintenance contracts
• Developed customer proposals including pricing, competitive analysis, and cost of ownership
• Managed service and sales personnel.
• Product marketing of industrial chemicals to both major commercial accounts and consumer end users.

It's Fashion! Turnaround Manager, Cato Corporation; Raleigh, NC
• Increased reported sales 70%-80% over budget for the unit
• Focused associates efforts on satisfying the service needs of the customers
• Personnel Management - Motivated sales associates to concentrate on customer needs, increased
communication between staff, promoted team effort working environment, increased awareness in loss prevention
• Involved staff in competitive analysis, best practices role playing, merchandising exercises
• Trained assistant management personnel on store operating procedures, sales and pricing processes, and merchandising techniques
• Operational and procedural trouble shooting and consultation

Qualifications & Certifications

Strategic Leadership

University of Charleston

Chadwick University

Business Administration

University of South Carolina

St. Mary Catholic School

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