Jansen - Marketing Professional - Perth, WA, Australia

Lisa Jansen

Perth, WA, Australia


Marketing Professional


Formulate, develop, manage and execute marketing strategies and promotional plans

Work History


College of Makreting (Student)

From March 2013

Currently enrolled for diploma in digital marketing

Marketing Manager

Cento Properties group

April 2009 - January 2012

Marketing Manager for 3 Centro Centres. Centro Meadow Mews, Centro Launceston and Centro Burnie. My main responsibilities are to develop an execute marketing ideas and initiatives for all 3 centres and to liaise with the media to gain maximum exposure for the 3 centres.

Roles & Responsibilities

Formulate, implement and manage marketing business plans for 3 Centres (Centro Burnie, Centro Meadow Mews, Centro Launceston)
Develop, plan, execute and control promotional programs, events, advertising, marketing initiatives and activities
Prepare and control annual marketing budget
Cost Control- keep expenses within budget
Sales forecasting and implementation of sales and marketing programs
Liaise with retailers and develop promotions and strategies to drive additional sales and foot traffic
Develop print material, TV, newspaper and radio advertisements, letterbox drops and other marketing collateral
Develop strategic alliances with media and retailers
Improve communication between Centro and it’s retailer; build trust and improve relationships with retailers
Drive awareness for Centro through community events and programs
Prepare, review and analyze monthly feedback reports on sales and marketing performance and identify opportunities to improve sales from existing and new customers
Conduct market research to establish markets and trends


Successfully develop and execute marketing plans and drive sales for retailers (i.e. Midyear Madness promotion – grew sales 20%+ for retailers over 2 day period)
Successful launch of Christmas Charity fair and increase retail sales with 10%+ for the day.
Build and improve relationships with retailers – drive trust and improve overall communication through the introduction of newsletters and feedback reports.

Business Development Manager

Australian Liquor Marketers

March 2008 - March 2009

Roles & Responsibilities:

Represent ALM in the market
Grow new and existing customer sales & profitability
Increase membership in IBA (Celebrations, Bottle O and Bottle O Neighborhood)
Assist On Premise customers with Wine lists, wine labels and WOM cards
Activating in-store promotions and wine tastings (focusing on Yellowtail & Five Judges wines)
Build relationship with suppliers, internal and external customers
Cost Control - keep expenses within budget
Build Customer loyalty through improved relationships, promotions & flyers and solving customer complaints


Successfully implemented wine tastings in my area in 2008
Build successful customer relationships
Growth in sales volume & revenue

Marketing Manager

Centro Properties Group

January 2008 - January 2011

Marketing Coordinator

Solatube Australia

September 2007 - November 2007

Roles & Responsibilities:

Manage projects from conception to completion
Develop new printing material
Manage relationship and brief PR company on newsworthy articles
Manage and develop relationships with suppliers and other external providers
Support National Advertising & develop marketing plans
Manage budget
Create project plans and support business decisions
Facilitate and assist with the development and implementation of sales strategies and marketing campaigns
Assist with tradeshows
Website maintenance and development of new web pages
Create newsletters
Provide guidance and information to other departments to ensure the ongoing development of effective advertising, lead allocation and customer relationship management
Impart marketing & advertising campaign knowledge to team members
Develop & improve company policies & procedures


Develop Spring/Summer marketing campaign
Launch new marketing campaign to both Brisbane & Sydney office
Develop, manage & print new printing material for Spring/Summer Marketing campaign
Liaise with PR company to promote Solar Powered products
Develop new product catalogue & buying guides

Full Time Student

Webster University

October 2005 - May 2007

Completed Masters in International Business

Channel Manager Namibia

Coca-Cola Sabco

October 2004 - September 2005

Roles & Responsibilities:

Formulate Country Channel development plans, implement and manage channel development plans
Draw up & regionalize marketing and promotional plans for Non-carbonated beverages and Sparletta brands
Developed picture of success per channel and per marketing plan initiative
Developed Promotional plans & brand building initiatives such as in-store excitements
Develop & localized BTL (POS and POI development) & ATL ( Billboard & radio) marketing tools
Manage & evaluate projects and implement corrective actions
Manage and improve brand image, signage & outside presence, billboard branding and in- store point of sale material
Identify & Manage new channel development projects and outlets
Improve Communication between Sales & Marketing departments, as I was the link between the two departments, heading Channel development
People management - manage performance of 4 channel developers
Draw up & manage annual Channel development budget (budget management)


Successful implementation of EDLP (Every Day Low Price) marketing initiative in emerging market.
Successful implementation of Sparletta project - gain market share from Twizza, a local low cost brand.
Implementation of Successful non-carbonated brand promotions and growing sales of these brands (Appeltizer, PowerAde Super 14 & Minute Maid Flavor Drive)
Grow On Consumption and Education channel as key responsibility
Successful implementation of channel and promotional plans due to improved communication between Sales & Marketing departments

Channel Manager Central Region

Coca-Cola Sabco

June 2003 - October 2004

Roles & Responsibilities:

Formulate Central Region Channel development plans, implement and manage channel development plans
Identify & Manage new channel development projects and outlets in the Central region
Manage annual Channel development budget for Central Region
Identify & present changes in Cash operating expenses of Channel development capability
Identify & manage regional shows (Central, South and Etosha region)
Draw up & implement promotional plans for Non-carbonated Beverages
Draw up picture of success per channel and per marketing plan initiative
Manage and improve brand image, signage & outside presence, billboard branding and in- store point of sale material for Central Region


Growth of Channels in Central Region - focusing on On-Consumption channels
Successful implementation of Schweppes mixer promotions and channel development program in LBW (Liquor, Beer & Wine) channel & Minute Maid, Coke Light & Bon Aqua Coffee Shop drive
Successful implementation of Taxi Rank & sport stadium development programs in Emerging market
Growth of Non-carbonated brands through successful promotions (i.e. PowerAde TV Set promotion)

Customer & Consumer service systems coordinator

Coca-Cola Sabco

January 2002 - May 2003

Roles & Responsibilities:

Evaluate information system, redefine channels and remove all invalid information
Manage & Coordinate customer research (i.e. CSI & RES) with research house
Formulate and monitor implementation of Customer Service Policy
Give feedback on survey data & present findings & solutions to steering committee
Train, develop & manage fieldworkers & check interpretation of results
Project management - coordinate, manage & implement all findings within timeframe & budget


Successful implementation of CSS program in Namibia
Quick Wins & Long term findings implemented (i.e. changes in picking & check out procedures, Identify training gaps in Warehouse, identify ways to reduce stock losses & improve customer service through better communication of Out Of Stock items)

Market Intimacy Specialist

Coca Cola Sabco, Namibia

September 2001 - December 2001

Roles & Responsibilities:

Coordinate Country Bottler Business plan between all departments
Execute & manage Special events & Sponsorships
Manage & communicate outsource survey data to Sales & Marketing departments

Brand Ambassodor

Coca Cola Sabco, Namibia

January 2001 - August 2001

Roles & Responsibilities:

Develop & maintain youth market outlets
Develop & Implement youth market promotional plans
Manage youth market budget
Handle & Solve customer complaints
Co-ordinate, Execute & Evaluate plant visits, promotions, sampling activities & sponsorships.
Assist with all other brand promotions & road shows & trade fairs

Youth Market Sales Representative

Coca Cola Sabco, Namibia

January 1999 - December 2000

Qualifications & Certifications

Diploma in Digital marketing

College of Marketing

Webster University Thailand

Master's degree

Webster University Thailand


Bachelor's of Economics and Marketing (B.Econ)

Stellenbosch College


Stellenbosch University/Universiteit Stellenbosch

Windhoek High School

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