A highly professional, efficient and results driven account manager with extensive experience of managing advertising campaigns and developing and defining brand strategies based on market research. Exceptional relationship building and problem solving skills developed over seven years of work experience in the advertising industry. Able to quickly understand the mission and vision of a project.
Assistant Account Executive (Internship & Bachelor thesis)
Golden Deer GmbH, (advertising agency), Hamburg, Germany
February 2013 - July 2013
Analysed consumer insights and markets and prepared case presentations.
Provided recommendations and strategies for online advertising.
Developed and launched Kinder Surprise Facebook page, managed the conversion of brand gadgets to YouTube OneChannel.
Account Manager / Digital Marketing Manager
Markenmut AG (advertising agency), Trier, Germany
From October 2011
Planning and managing advertising campaigns; responsible for all project
management including budget, project deliverables and presentations.
Responsible for research and analysis of online activities, developing digital
marketing concepts and commissioning Facebook & blog posts.
Increased revenue by 15% through a successful rebrand.
Decreased media expenditure by20% through building new partnerships.
Assistant Category & Marketing Manager of Cosmetics (Internship)
DALLI WERKE GmbH & Co.KG (leading producer of retail brands e.g. Aldi and Lidl), Stolberg, Germany
July 2011 - October 2011
Developed strategic concepts for products including alternative recommendations for product positioning.
Utilised market data and trend analysis to initiate a new cosmetic product for the European market.
Junior Brand Manager, promoted to Brand Manager (2010)
stöhr, MarkenKommunikation GmbH (advertising agency), Dusseldorf, Germany
January 2009 - August 2010
Strategic repositioning of international brand platforms based on neuro-
Managed integrated advertising campaigns; including initial project set-up,
strategic planning, commercial management, supervision of TVC productions
and weekly reportings.
Successfully managed an annual budget of 2 million Euro resulting in the
highest client satisfaction rating for the agency to date (incl. monetary bonus).
Supervised a product launch of Spee Color (washing detergent) which saw an increase of the brands’ image dimensions by 30%, consumers intention to purchase by 15% and overall market share by 5% within 6 months.
Award: Shortlisted for GWA Effie 2010; Category “consumer goods non-food”
(product launch incorporating innovative online campaign elements).
Assistant Media Manager (Internship)
Omnicom Media Group Germany
October 2007 - November 2007
GmbH, Düsseldorf (Germany)
Research of markets and consumer behaviour, media planning, target group
analysis, TV advertising department, online media planning.
Apprenticeship in Marketing Management
stöhr, MarkenKommunikation GmbH (advertising agency), Düsseldorf, Germany
September 2006 - January 2009
Co-ordinated and managed advertising campaigns by setting up initial projects, providing follow-up report creation and delivering client presentations; organised events from conception through to execution, assisted a variety of client and team meetings.
Successfully employed as a Junior Brand Manager after completing my apprenticeship.
Qualifications & Certifications
Professional Diploma Digital Marketing
Digital Marketing Institute Dublin, Ireland
Marketing Management (Exchange Semester)
College of Business, Dublin Institute of Technology, Ireland
Bachelor of Science in Business and Economics (2:1)
University of Applied Science Aachen
R. und M. Mannesmann Gymnasium
Chamber of Industry and Commerce (IHK)
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