Dauvermann - Account Manager - Dublin, Ireland

Lisa Dauvermann

Dublin, Ireland


Account Manager


A highly professional, efficient and results driven account manager with extensive experience of managing advertising campaigns and developing and defining brand strategies based on market research. Exceptional relationship building and problem solving skills developed over seven years of work experience in the advertising industry. Able to quickly understand the mission and vision of a project.

Work History

Assistant Account Executive (Internship & Bachelor thesis)

Golden Deer GmbH, (advertising agency), Hamburg, Germany

February 2013 - July 2013

 Analysed consumer insights and markets and prepared case presentations.
Provided recommendations and strategies for online advertising.
 Developed and launched Kinder Surprise Facebook page, managed the conversion of brand gadgets to YouTube OneChannel.

Account Manager / Digital Marketing Manager

Markenmut AG (advertising agency), Trier, Germany

From October 2011

 Planning and managing advertising campaigns; responsible for all project
management including budget, project deliverables and presentations.
 Responsible for research and analysis of online activities, developing digital
marketing concepts and commissioning Facebook & blog posts.
 Increased revenue by 15% through a successful rebrand.
 Decreased media expenditure by20% through building new partnerships.

Assistant Category & Marketing Manager of Cosmetics (Internship)

DALLI WERKE GmbH & Co.KG (leading producer of retail brands e.g. Aldi and Lidl), Stolberg, Germany

July 2011 - October 2011

 Developed strategic concepts for products including alternative recommendations for product positioning.
 Utilised market data and trend analysis to initiate a new cosmetic product for the European market.

Junior Brand Manager, promoted to Brand Manager (2010)

stöhr, MarkenKommunikation GmbH (advertising agency), Dusseldorf, Germany

January 2009 - August 2010

 Strategic repositioning of international brand platforms based on neuro-
scientific research.
 Managed integrated advertising campaigns; including initial project set-up,
strategic planning, commercial management, supervision of TVC productions
and weekly reportings.
 Successfully managed an annual budget of 2 million Euro resulting in the
highest client satisfaction rating for the agency to date (incl. monetary bonus).
 Supervised a product launch of Spee Color (washing detergent) which saw an increase of the brands’ image dimensions by 30%, consumers intention to purchase by 15% and overall market share by 5% within 6 months.
 Award: Shortlisted for GWA Effie 2010; Category “consumer goods non-food”
(product launch incorporating innovative online campaign elements).

Assistant Media Manager (Internship)

Omnicom Media Group Germany

October 2007 - November 2007

GmbH, Düsseldorf (Germany)
Research of markets and consumer behaviour, media planning, target group
analysis, TV advertising department, online media planning.

Apprenticeship in Marketing Management

stöhr, MarkenKommunikation GmbH (advertising agency), Düsseldorf, Germany

September 2006 - January 2009

 Co-ordinated and managed advertising campaigns by setting up initial projects, providing follow-up report creation and delivering client presentations; organised events from conception through to execution, assisted a variety of client and team meetings.
 Successfully employed as a Junior Brand Manager after completing my apprenticeship.

Qualifications & Certifications

Professional Diploma Digital Marketing

Digital Marketing Institute Dublin, Ireland

Marketing Management (Exchange Semester)

College of Business, Dublin Institute of Technology, Ireland

Bachelor of Science in Business and Economics (2:1)

University of Applied Science Aachen

R. und M. Mannesmann Gymnasium

Chamber of Industry and Commerce (IHK)

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