From January 2010
Bought for the worlds top Italian and French designer brands along with several other designer brands and managed the franchise and multibrand stores for a leading fashion house. Apart from the buying my tasks included, brand managing, scouting and bringing in new brands, consultant, and contributing to fashion marketing, and planning budgets. I also work as a stylist, fashion consultant and blogger in my own free time.
I played an enormous role working for the success of the company. I was responsible for interpreting the trends of seasonal fashion by constantly being in contact with the market. The selection of styles was done in conformance with planned assortment requirements, unit and size breakdown requirements, quality and finish.
In compliance with the market changes, I contributed to the overall buying strategy in financial, styling and distribution terms.
Have excellent negotiating skills with suppliers and always create strong supplier relationships.
I've bought for 4 to 5 doors in 3 major cities. I have also headed and supervised the company's buyers.
Ive managed OTBs, contributed to the marketing & brand management as well. Always watch out for competitors in the market, keep up on trends and customer's demands and changes in behaviour. I have also made sound decisions where required and also problem solve in the best manner. As the in charge of scouting and bringing in new brands, each season I brought in four to five new brands to the company's portfolio. I also product train the staff on each season, head and supervise other buying teams as well. Have excellent relationship with all the suppliers and strong negotiating skills while keeping that relationship. And influence suppliers for prompt deliveries.
Brands that I bought for and managed: Dolce&Gabbana, D&G, Giorgio Armani, Emporio Armani, Gucci, Prada, Miumiu, Prada Linea Rossa, Lanvin, YSL, Kenzo, Balenciaga, Sonia Rykiel, Sonia by Sonia Rykiel, Just Cavalli, GF ferre, Bottega Veneta, DVF,...
Global Ad Agency
August 2009 - December 2009
Managed the account of some of the biggest clients of the company
Senior Account Executive
March 2008 - August 2009
March 2006 - March 2008
Dean's PA, Events Coordinator & Copy Editor
February 2002 - September 2005
Journal of Muslim Minority Affairs, Jeddah, KSA
SAIS American School, Jeddah, KSA Teacher
SANHSI (Saudi Arabian Natural History Society International), Jeddah, KSA Program Coordinator
English Language Instructor
Saudi Language and Cultural Center
Qualifications & Certifications
IISJ High School
Journalism & Newswriting
London School of Journalism
Belford University - affiliate of Florida State University
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