Parisyan - Content Writer - New York, NY, USA

Lia Parisyan

New York, NY, USA


Content Writer


Experienced content writer that specializes in luxury, food and restaurant reviews, art criticism, fashion and beauty.

Certified Proofreader: Chicago Style; experienced AP Down style writer

SEO expert, long-form, short-post journalism

Technical copywriting and consumer/product writing background

Work History


Manhattan Restaurant Reviewer

From October 2013

- Write visually descriptive articles in AP down style
- Promote articles on social media: Facebook, Twitter, Google+

Freelance Global Branding Guidelines Copywriter

Wolff Olins

July 2013 - September 2013

- Created global branding guidelines for Microsoft Surface
- Worked with designers to develop new brand identity and retail visual presentation guidelines
- Wrote copy describing image renders, OOH, print, digital and mobile applications
- Created detailed grammar and punctuation guidelines for US English content as well as translation rules to Spanish and other Romance languages
- Proofed entire Microsoft campaign
- Proofed BestBuy branding guidelines

Senior Copywriter/Content Strategist


From March 2013

Newport, CA (Worked remotely; New York City for meetings/content review)
- Engaged in vegan protein powder design, branding and ideation
- Conducted market research to determine brand demographic/competition
- Developed branding and design guidelines with graphic designer
- Wrote site copy, press releases, blog content, Indiegogo film script and Indiegogo campaign content
- Created a branded social media content strategy
- Proofed print and digital (including nutrition specs, packaging, etc.)

Marketing Manager

Web Espy

June 2013 - September 2013

New York, NY
- Created copy for website
- Created and managed site blog content
- Managed a team of 6 writers
- Conducted interviews with start-ups and attended tabling events
- Covered events and photographed newsworthy teach-related stories like Google Geek Fair

Contract Web & New Media Consultant

Canon USA

December 2012 - May 2013

- Worked with Legal & Compliance, IT, Web & Public Relations Department on Global Site Redesign Strategy/Implementation
- Conducted research (white paper) for the Director of Global Social Media, containing: SWOT analyses, Canon's presence on 5 major social media platforms, branding/semantics by region (primarily focusing on Brazil, Mexico and the Middle East), recommendations for a more effective and cohesive branded social media presence as well as sociolinguistic/semantic variations in Brazil Portuguese for successful marketing
- Worked with Legal & Compliance to proof Canon copyright infringement/counterfeit policy
- Attended all executive meetings in order to create weekly objective and summaries for all parties involved in Canon's Global Redesign

Shore LIJ Health System Contract Marketing Coordinator


August 2012 - December 2012

- Created a 24-page branding manual for print, OOH and digital marketing
- Managed a team of four (out-of-house) graphic designers and an intern
- Created hospital/department marketing materials for over 200 campaigns
- Lead creative direction for print and marketing content, including eNewsletter, HealthPort, video, journal/adspace marketing
- Created new graphic templates with designers based on a case-by-case basis
- Organized events, symposiums and emergency announcements during Hurricane Sandy

Technical Copywriter

Brickhouse Security

October 2009 - July 2010

New York, NY
- Wrote product copy for eCommerce electronics/surveillance equipment
- Created tech spec guidelines
- Worked with the Head of Engineering to dismantle products from China and assess safety and features
- Performed SWOT analyses, market research and sales positioning reports
- Worked with ROI/SEO teams to boost search engine rankings
- Proofed product copy and manuals
- Worked with in-house graphic designers to create branded product manuals

Adrian Ashby (Chef)

ArtRoom Designz

Public Relations Assistant

Leviton Manufacturing

June 2008 - December 2009

- Wrote blogs targeting the Gen-Y demographic on Brazen Careerist's site
- Provided support to the head of Public Relations
- Wrote and proofed press releases
- Attended corporate events and created internal communications; responsible for photography and art layout
- Calculated print adspace values for print for over 500 national newspapers, trade publications and magazines
- Performed competitor analysis for Leviton's 5 major competitors
- Uploaded press releases to VOCUS



- Write first-ever strategic roadmap, business proposal and executive summary for new Bioscience Center
- Collaborate with the US Ambassador in Armenia to launch Archaeology tourism initiative
- Storyboarding documentary about Areni caves and world heritage tourism with 25K budget
- Lead a team of six professors to craft a long-term sustainable business plan
- Collaborate with local Armenian Cultural organizations like the Ministry of Culture
- Use social media and contacts in the Diaspora to gain press coverage and draw investors

March 2015- April 2015

- Write UNESCO and international grants for documentary film funding
- Attend post-production film screenings to take meeting minutes and coordinate reshoots and editing
- Collaborate with local Armenian Cultural organizations like the Golden Apricots Festival, TUMO and the Ministry of Culture

Qualifications & Certifications

Saint Francis Preparatory

Makeup Artistry


Creative Writing/French


English Literature


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