Freeman - Information Architect - Atlanta, GA, USA

Lendrear Freeman

Atlanta, GA, USA


Information Architect


Proven IA/ UX professional with (6) years’ experience in information architecture, interaction, human factors, usability and user-centered design. I find success in helping clients optimize amazing e-Commerce and software applications according to the highest user-centered-design standards. I have demonstrated skills in analyzing current best practices, understanding industry trends, and recommending the most appropriate courses of action

CAREER CORE: Information Architect, User Experience Architect, Interaction Designer
INDUSTRY CORE: Advertising, Business-to-Business, Banking, Software Development, Cosmetics, Health Insurance, Media Management, E-commerce, Telecom, Non-Profit and Supply-Chain Management

Work History

Information Architect

Texas Instruments

February 2012 - February 2012

- Taxonomy remedy for HR internal site and main navigation.
- Sitemap redesign and ergonomic update for flyouts to vendor sites.

User Experience Architect

BMC Software

November 2011 - May 2012

User Experience Architect

W.W. Grainger

April 2011 - March 2012

User Experience Architect

Cardinal Health , Specialty Pharmaceutical Distribution

February 2011 - September 2011

eSolutions Specialist (UX/ IA)


September 2010 - January 2011

• Responsible for the on-line customer experience for one customer facing Premier Provider Portal and Mobile Retail products.
• Performed customer and competitive research.
• Assisted in development of portal requirements, wireframes and prototypes.
• Facilitated project kick-off meeting with stakeholders (BCBS IL and TX health plan execs).
• Drafted high-level project plans, Statements of Work (SOW), usability test plans, timelines.
• Coordinated bid process with vendors for testing event.
• Conducted user research and identified user profiles for usability testing.
• Facilitated diagnostic usability testing for BCBS Mobile application (scripting. screening, moderating, note taking, and online surveys).
• Developed online card sorts for taxonomy exercises with stakeholders.
• Presented findings and made recommendations to stakeholders for site improvements.
• Worked with key design staff on the prototype to implement recommendations.
Technologies Used: MS Visio, MS Office, MS Project, Morae Manager, Axure (mobile), Card sorting tools: WebSort, OmniSort..

User Experience Architect

Newell Rubbermaid

June 2010 - August 2010

SAP Database
Technologies: iRise, MS Visio

Consumer Experience Lead

JP Morgan Chase

January 2010 - March 2010

• Influenced user-centered design, usability and interaction design within the CE Team.
• Contributed to hi-fidelity prototypes for both customer-facing online banking products and internal customer service interfaces.
• Created precise and detailed functional design specifications.
• Documented content structure, page templates, and interfaces for Chase Bank’s highly transactional eCommerce site.
Technologies Used: iRise, Documentum.

User Experience Architect


December 2009 - December 2009

• Received additional hands-on experience with user-centered design process involving user research, concepting, interaction design, and visual design to prototyping, production and usability testing.
• Developed wireframes and functional specifications interaction design for the online Pharmacy redesign.
• Developed user flows and wireframes for the online Caterpillar Employee Discount Card promotion.
Technologies Used: MS Visio

Junior Information Architect

Energy BBDO

August 2009 - August 2009

• Created interaction design for the community based, 50 Million Pound Challenge.
• Drafted user flows, wireframes and user interface specifications.
• Designed interface that integrates the existing site with a community based application which will be a hosted service.
• Designed interaction for online groups, boards, polls etc.
• Revamped navigation nomenclature, organization and user interface.
• Made recommendations on best practices and provided feedback on future implementations.

User Experience/ Interaction Designer

Dell/Asap Software

April 2009 - June 2009

User Experience Designer

Ulta Cosmetics

March 2009 - May 2009

User Experience/Interface Solutions Analyst

Blackwell Consulting Services

May 2008 - October 2008

User Interface Designer/ Developer

Gorilla Polymedia

January 2008 - March 2008

Web Developer

Coventry Healthcare

January 2008 - January 2008

User Interface Designer


July 2007 - August 2007

Sharepoint Designer


January 2007 - January 2007

Web Designer


January 2007 - January 2007

Qualifications & Certifications

MS, Human Computer Interaction

DePaul University


Wayne State University

Bachelor of Arts (BA)

University of Missouri-Columbia

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