Claim you profile

In order to claim your profile, we need to send an email to the email address you used when you created your SkillPages account. This will contain a unique link to claim your profile. We have sent the email to:


If you don't have access to this email account then please contact the team.

Freeman - Information Architect - Atlanta, GA, USA

Lendrear Freeman

Atlanta, GA, USA


Information Architect


Proven IA/ UX professional with (6) years’ experience in information architecture, interaction, human factors, usability and user-centered design. I find success in helping clients optimize amazing e-Commerce and software applications according to the highest user-centered-design standards. I have demonstrated skills in analyzing current best practices, understanding industry trends, and recommending the most appropriate courses of action

CAREER CORE: Information Architect, User Experience Architect, Interaction Designer
INDUSTRY CORE: Advertising, Business-to-Business, Banking, Software Development, Cosmetics, Health Insurance, Media Management, E-commerce, Telecom, Non-Profit and Supply-Chain Management

Work History

Information Architect

Texas Instruments

February 2012 - February 2012

- Taxonomy remedy for HR internal site and main navigation.
- Sitemap redesign and ergonomic update for flyouts to vendor sites.

User Experience Architect

BMC Software

November 2011 - May 2012

User Experience Architect

W.W. Grainger

April 2011 - March 2012

User Experience Architect

Cardinal Health , Specialty Pharmaceutical Distribution

February 2011 - September 2011

eSolutions Specialist (UX/ IA)


September 2010 - January 2011

• Responsible for the on-line customer experience for one customer facing Premier Provider Portal and Mobile Retail products.
• Performed customer and competitive research.
• Assisted in development of portal requirements, wireframes and prototypes.
• Facilitated project kick-off meeting with stakeholders (BCBS IL and TX health plan execs).
• Drafted high-level project plans, Statements of Work (SOW), usability test plans, timelines.
• Coordinated bid process with vendors for testing event.
• Conducted user research and identified user profiles for usability testing.
• Facilitated diagnostic usability testing for BCBS Mobile application (scripting. screening, moderating, note taking, and online surveys).
• Developed online card sorts for taxonomy exercises with stakeholders.
• Presented findings and made recommendations to stakeholders for site improvements.
• Worked with key design staff on the prototype to implement recommendations.
Technologies Used: MS Visio, MS Office, MS Project, Morae Manager, Axure (mobile), Card sorting tools: WebSort, OmniSort..

User Experience Architect

Newell Rubbermaid

June 2010 - August 2010

SAP Database
Technologies: iRise, MS Visio

Consumer Experience Lead

JP Morgan Chase

January 2010 - March 2010

• Influenced user-centered design, usability and interaction design within the CE Team.
• Contributed to hi-fidelity prototypes for both customer-facing online banking products and internal customer service interfaces.
• Created precise and detailed functional design specifications.
• Documented content structure, page templates, and interfaces for Chase Bank’s highly transactional eCommerce site.
Technologies Used: iRise, Documentum.

User Experience Architect


December 2009 - December 2009

• Received additional hands-on experience with user-centered design process involving user research, concepting, interaction design, and visual design to prototyping, production and usability testing.
• Developed wireframes and functional specifications interaction design for the online Pharmacy redesign.
• Developed user flows and wireframes for the online Caterpillar Employee Discount Card promotion.
Technologies Used: MS Visio

Junior Information Architect

Energy BBDO

August 2009 - August 2009

• Created interaction design for the community based, 50 Million Pound Challenge.
• Drafted user flows, wireframes and user interface specifications.
• Designed interface that integrates the existing site with a community based application which will be a hosted service.
• Designed interaction for online groups, boards, polls etc.
• Revamped navigation nomenclature, organization and user interface.
• Made recommendations on best practices and provided feedback on future implementations.

User Experience/ Interaction Designer

Dell/Asap Software

April 2009 - June 2009

User Experience Designer

Ulta Cosmetics

March 2009 - May 2009

User Experience/Interface Solutions Analyst

Blackwell Consulting Services

May 2008 - October 2008

User Interface Designer/ Developer

Gorilla Polymedia

January 2008 - March 2008

Web Developer

Coventry Healthcare

January 2008 - January 2008

User Interface Designer


July 2007 - August 2007

Sharepoint Designer


January 2007 - January 2007

Web Designer


January 2007 - January 2007

Qualifications & Certifications

MS, Human Computer Interaction

DePaul University


Wayne State University

Bachelor of Arts (BA)

University of Missouri-Columbia

Is this your profile?

If this is your profile, then you can claim it now and log into your account.

We will need to verify your account and email address before you can log in. To claim your profile now, please use the 'Claim Profile' button below.

Skillpages has been acquired by! is pioneering the way people find local services. Skillpages is the world’s premier directory of service providers.

Find out more

Are you sure that you want to leave?