vd Merwe - Electronic Engineer - Johannesburg, GP, South Africa

Leon vd Merwe

Johannesburg, GP, South Africa


Electronic Engineer


Electronics engineering that like to focus on Industrial system design using various engineering disciplines in order to create a new and fresh application / product that has a competitive edge and high barriers of entry.

Work History

Technical Director


From December 2011

I specialise in the electronic health of vehicles. Buyers and sellers are mostly blind to the state of the electronics in a vehicle. This oversight can result in a very expensive repair.
I inspect the electronic systems and advise on all hidden faults hence providing peace of mind. It also pin-points the fault and removes the expensive guessing repair work.

I have just completed phase one of a project to diagnose vehicle faults via the internet using a dedicated interface irrespective of where the vehicle is. Phase two is a simple improvement of the already working marketable product in order reduce size.

FULL vehicle FORENSIC ELECTRONIC INVESTIGATIONS SYSTEM now developed and functional.

Truck, Agricultural, Marine and Motorcycle diagnostics via the internet is under development. Some truck developments are complete.

Business Development Specialist

JBX Trading

April 2006 - December 2011

Consultancy to SME and other Business Development.
Marketing & Sales Development.
International Trade Facilitation.

General Manager International Trade

Sherwood Export

January 2002 - January 2006

Management & development of International business in the Electronics Health and Scientific sectors

International Sales & Business Executive

Set Point Technology

January 1984 - January 2002

Sales, Marketing, Training, Maintenance of Scientific electronic equipment


Electronic developments

I focus on staying ahead by studying the newest developments in the fastest growing engineering sector - automotive electronic developments. This market segment is fresh and only in its infancy. The internal combustion engine may still be with us for years to come but it's role will diminish to that of being an energy source. Automotive management both internally and externally in its environment will be taken over by electronic systems.

Business Development

I spent some time consulting on business development. In this time I have developed a system of business development that not only focus on sales & marketing, like so many people do BUT rather focus on the business as a whole. This includes strategic goal setting, financing, resource development, human resource development, manufacturing improvements, technology application, back-end system improvements, delivery systems, business models, debt collection, risk analysis, marketing, competitive analysis, sales, niche market segments and synergy product development.


I started a development of Marketing a companies products into the rest of Africa in the mid 80's. Under very difficult circumstances I travelled all over the continent and firmly established this company as a market leader. It was mainly a B2B development with a large Governmental constituent. Managed many 3 party transactions with funding provided by major international banks, NGO's and development entities.

Following this I spent 8 years developing distribution and retail marketing.

Scientific Engineering

I have spent 20 years in the Scientific Industry designing, repairing, maintaining, equipment used in laboratories, research facilities, mines, oil industry, hospitals, customs laboratories, Universities etc. This included training and education in the use of equipment and the management of method development.

Automotive Electronics

Developing and testing of automotive internet communication systems. Already developed a system to remotely diagnose vehicle electronic system faults via the internet and 3G communication systems. This project is ongoing and have now entered phase 2 of development. Phase one complete and market roll-out have started.

Qualifications & Certifications

Industrial Marketing

Univ of South Africa

B- Eng / Dipl - Ing

University of Johannesburg

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