Leibrandt - Communications Specialist - Johannesburg, South Africa

Laverne Leibrandt

Johannesburg, South Africa


Dear Sir / Madam

I am a South African coloured female communications specialist seeking to add value in a dynamic and diverse working environment. I embrace transformation values and work well within a team and with people. I approach tasks with utmost integrity and professionalism.
I have strong communication and stakeholder relations skills. I started working as an educator and moved onto Provincial Government working in the communications and marketing field of expertise. I later moved to the corporate environment to a company called Edcon Pty Ltd where I advanced my communication skill set as a Group Communications Manager for 9 years.
I would welcome you to review my profile for a possible opportunity to seek employment.

Laverne Leibrandt


Communications Specialist


Managing internal and external communications campaigns. Driving tactical and strategic communications messaging and the overall business strategy. Developing key messaging to specific and varied audiences. Encouraging two way business communication with business leaders and employees or clients. Interfacing with business leadership to communicate key strategies. Building communications platforms and measuring communications effectiveness through key performance indicators.

Work History

Group Project Manager

Edcon Pty Ltd

July 2012 - April 2013

Corporate Branding, Communication and Events
Planning of internal corporate communication strategies. Organisation and creation of opportunities to communicate the core messaging of the projects, communication plans and activities. Control of projects from before to after project conclusion. Stakeholder management planning for BCE to understand the needs of the internal client
Develop communication approaches and strategies for internal corporate projects. Position strategic messaging for internal audiences. Develop, design and implementation of strategic corporate communication. Engage with internal business partners to maximise resources and effectively disseminate communication throughout the business. Partner with internal communication channels to streamline communication and work more efficiently.
Create and identify opportunities to expose the company brand value and equity. Engage with strategic stakeholders in order to enhance the company corporate image and increase market visibility. Develop, supply and support internal group projects with corporate branding material. Market and create brand value of the Edcon corporate brand at external events .Advise on brand placement at group events and for group projects. Advise on branding of corporate promotional material.
Decision making and advising to the client on the conceptualisation of the corporate event. Planning of the concept or event with creative elements for the full life cycle of the event. Control and project management principals applied for corporate events. Develop a supplier database to leverage off on best price and quality.
Public Relations

Organisational Development

Media Content Design and Layout

Planning and Organising
Relationship Building and Networking
Process Orientation
Performance Focus
Strategy Development
Resource Management
Strategic Awareness
Research and Evaluation
Broad Based Black Economic Empowerment
Corporate Governance

Qualifications & Certifications

Human and Social Sciences

University of South Africa


Rand College of Education 3


Chris J. Botha Senior Secondary

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