Appleton - Business Manager - Melbourne, VIC, Australia

Laurie Appleton

Melbourne, VIC, Australia


Business Manager


A business professional with 22 years hospitality, sales and successful event management knowledge and experience at both regional area management and state management levels.
Obtained vast amounts of accrued industry knowledge and skills, with proven results, business sustainability and customer experience in mind.

I am a leader, a trainer, a manager, the man behind the scenes, I ensure every detail is scrutinised and nothing is forgotten. I am also the humble server at the front- leading by example.

- Delivered results for numerous and diverse high profile programs and projects in varying complexity.
- Managed multiple venues, budgets, and businesses
- Mentored many younger business managers/sales and account managers in obtaining various certifications and credentials.
- Became a hospitality industry "go to guy" on LinkedIn.
- Assisted many businesses achieve very profitable bottom lines and developed hospitality, sales and management teams across several sectors
- Business operations, project management, and hospitality management in Victoria, New South Wales and the United Kingdom.

Work History


L3 Cleaning

From May 2010

(Business owner)
Facilities and operations management
L3 Cleaning and property maintenance
Profession housekeeping, grounds & maintenance staff management for serviced apartments in several locations.
Key Duties
Oversee the daily cleaning and maintenance of properties as well as building relationships and channels for revenue.
Manage needs of guests.
Routine gardening maintenance of grounds and common areas
Manage interdepartmental relations
Follow up quotations and manage tradesmen, finalise and inspect all work
Preparation of reports and reconciliation of accounts, site inspections
Management and training of all teams
Reporting and budgeting
Obtained several additional contracts within the "Quest P/L" group.
Renewed arrangements based on merit and performance.
Increased standards and guest repeat business by provided better facilities.

Victorian Sales Manager (and) State Accounts & Operations Manager

BottleCycler Australia Ltd

May 2008 - May 2010

Key Duties
Business Development Manager
Account Management
Operations Manager
Sourced and secured many high profile accounts (all signed on three year contracts) including Accor Hotel Group (Australia), TT lines (Spirit of Tasmania), Etihad Stadium, Qantas and The Melbourne Pub Group as well as many key hotel groups on the Mornington Peninsula.
Secured funding from Melbourne council to subsidise free trials in the CBD in an attempt to reduce noise from licenced venues and minimise the number of waste collection vehicles in the CBD in the early hours of the morning.
Built a sales team, set up a service department, and developed a strategy for ongoing success included regular service schedules, delegated collections to subcontractors in regional areas and signed on 107 Victorian clients in 24 months

Peter F. Winter
Business Development Manager at New Zealand Trade and Enterprise
(Former National Sales Manager at BottleCycler Aust Ltd)
Laurence is an experienced and dedicated sales manager. I have worked with Laurence over a number of months in his role as Account Manager for Bottlecycler Glass Systems. Laurence has a can-do attitude to providing customer service. On many occasions, I observed that Laurence went well out of his way in order to satisfy the needs of his customer base. He has excellent communication skills and has a very good and systematic approach to obtaining new business. He is enthusiastic and has excellent interpersonal skills


L3 Cleaning Group Pty Ltd

May 2006 - December 2009

(Business owner)
Facilities and operations management
L3 Cleaning Group Pty Ltd
Licensed venue cleaning services. NIGHTS
Key Duties
Oversee the daily cleaning of licenced venues.
Kitchen sanitation.
Graffiti removal.
Oven cleaning.
Cool-room and fridge detailing.
Carpet cleaning.
Floor polishing.
Routine gardening maintenance of grounds and common areas
Manage interdepartmental relations
Conduct site inspections
Follow up quotations and inspect all work.
Preparation of reports and reconciliation of accounts
Management and training of all teams
Reporting and budgeting.

Build a thriving cleaning business from scratch.
Client retention, liaising with over 40 existing clients continually assessing their needs and requirements to build long lasting relationships
Retained my top ten (10) major clients and renewed contracts in a highly competitive market sold on a relationship and trust basis. I sold the business in 2009.

Human Resources and Training Manager


May 2006 - May 2008

P & L reporting and KPI's evaluation
Managed food, liquor, events, operations, systems, procedures, stock-control, and financial reconciliation.
Oversaw the build of a new 400 seat venue, hired all front of house, back of house, and managerial teams (60 staff) Implemented detailed training procedures and developed staff improvement plans to ensure succession and advancement.
Developed all food and wine menus, uniforms, arranged beverage suppliers, and everything that is involved with a 400 seat dining mid-to-up market beverage operation.

Philip Batty
Townsville Manager at Army & Air force Canteen Services
Laurence was always destined for bigger things; his ability to control and manage the finances of the business was eclipsed by the value he placed on his team. Having the right people in the right place was key to his success and ultimately led him to his career in providing just that service to others. I would have no hesitation in recommending Laurence to potential clients looking for a service to provide the right people for the right place.

Operations Manager I Licensee - Venue Manager

Rocks Catering Pty Ltd

January 1995 - March 2006

January 1995 - March 2006 (Sydney) January 1995 - July 1997 & December 2000 - April 2006 (away 2½ years travelling 1997-2000)

Employed By: (Marsico Holdings Pty Ltd - Rocks Catering Pty Ltd - J & J O'Brien Hotels) all the same directors.
Operations Manager I Licensee - Venue Manager | General Manager | F &B Manager | Functions Coordinator | Venue Manager across different areas of the group.
Key duties:
Human Resources and Training Manager
P & L reporting and KPI's evaluation
Managed food, liquor, events, operations, systems, procedures, stock-control, and financial reconciliation across multiply businesses
Profit Margins - ensured a healthy GP% and Margin
HR policies - Introduced and implemented well organised training modules in multiple venues
Maintaining KPI's and reducing all costs
Wages Cost - under 17.5% consistently P.A
Identifying key areas where/how revenue could be lifted
Stock Control - pilferage/waste under 5%
Set procedures in place to ensure consistency in closing times,
Developed seasonal themes, sublet sections of the businesses (Kitchens) to reduce labour costs and increased rental income in turn, lifting the business out of the red.
PR and Marketing - Always abreast of what's hot and what's not. Using every available resource (free and budgeted) to get the word out
Customer satisfaction - Is my driving force to always improve the guest experience.
All aspects of venue operations
Profit and Loss reporting
Setting quarterly/annual business plans
Reviewing goals and achievements
Maximising profits whilst minimising costs
Assisting with design and overseeing the build of venues.

At these venues, there are many;
The highlight of my career with this company was being given a small gaming wine & cigar bar to "fix" that was losing $3500 per week (Negative $182K P.A) In six months I turned this into a business that was making $0.8 million P.A profit from beverage sales alone.
This in turn enabled the...

Qualifications & Certifications

Dulwich hill High

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