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Bryant - Copywriting - Dagenham, Greater London, UK

Laurice Bryant

Dagenham, Greater London, UK

Summary

A creative expert in communication with a background in Journalism and specific niche expertise in Web Content Management across varied topics and for diverse markets in both the Public & Private sector domain. Extensive experience in managing content for web publications with an aptitude for relevance and appropriateness. Highly adaptable to change with the flexibility to move efficiently between projects and swiftly assimilate new technologies. Self- motivated and proactive with enthusiasm for new challenges and customer delight. Adept in efficient work management and single handed execution of assignments and projects process.
Being a versatile and experienced web content writer, proficient with technologies, now aspiring to enrich the career through working preferably in growing set-up contributing to further growth.

Services

Copywriting

Summary:

• Writing, copywriting, subediting and proofing
• Content writing, editing and migration
• Building Content Management Systems platforms and templates
• Web strategy creation and implementation
• Creating web style guides and user manuals
• Content management systems
• Social media marketing
• Search engine optimisation (SEO)
• Research and analysis
• Testing and user training
• Team and stakeholder management

Work History

Intranet content lead

Essex County Council

February 2014 - April 2014

• coordinate the creation of a visual identity and design and theme for the intranet, ensuring a consistent look and feel throughout all web properties using Essex County Council's brand guidelines
• develop user-friendly web pages content and layout
• lead the creation of sound site navigation (information architecture)
• develop the site to maintain a proper balance of content and tools using SharePoint CMS
• review and edit content from contributors for consistency, accuracy, and propriety
• be the content lead for all Essex County Council intranet and roll out delivery of new tools using SharePoint

Web Content Coordinator

Hackney Learning Trust (HLT), London

May 2014 - July 2014

• Editing, migrating, validating and proofreading text-based content from multiple content contributors using SharePoint 2010
• Working with stakeholders and contributors to source and prepare images
• Creation of training guide and train/support staff to write appropriate web content
• Ensuring that web content is relevant, of a high standard, factual and editorial accuracy, up to date, consistent, concise, optimised for SEO (mobile first) and accessible to all external users
• Assist with content work in delivering the Corporate Website Migration Project attending project based meetings with stakeholders and other project team members
• Strategize with project team to implement the content strategy and plan for the new website

Digital Editor, Home Office

November 2013 - January 2014

• editing UK Visas and Immigration content in plain English and publishing these to Gov.UK platform
• creating and publishing UK Visas and Immigration document to Gov.UK platform
• using Gov.UK style guide to produce consistent content
• assisting other editors and copy writers to develop content to gov.uk style

Web Content Migration Editor

SONY Computer Entertainment Europe Limited

September 2013 - October 2013

• edited and migrated content using Adobe CQ5 CMS
• building templates and platforms using Adobe CQ5 CMS
• Use Google Analytics to provide metrics to enable management oversight of Adobe CMS function

Web Content Editor

Thurrock Council

May 2013 - August 2013

• write, edit and publish website content using Drupal CMS
• train and support council services to write appropriate website content
• support the project manager and other team members in successfully redeveloping the council's website using Drupal CMS
• assist with the creation of a website writing guide and other training material
• assist with the creation of a content management system user manual
• ensure that a high level of confidentiality is maintained in all aspects of work
• Use Google Analytics to provide metrics to enable management oversight of Drupal CMS function

Web Migration Copy Writer/Editor

London Borough of Newham

January 2013 - May 2013

• work with services to identify and organise content so it complies with the recommended Local Government Service List and Navigation List structure
• produce factually, accurate and engaging written copy, using plain English and following the council's style guide
• migrate the content onto the SharePoint 2010 Content Management platform and format it in a style that follows the council's style guide
• source and edit appropriate images for the site, which accurately reflect the subject matter and are in line with corporate standards
• maintain accurate records of all projects undertaken
• Use Google Analytics to provide metrics to enable management oversight of SharePoint CMS function

Web Editor

London Borough of Brent

July 2012 - December 2012

• Develop, write, edit, monitor and review content for the Council's website using Umbraco CMS
• Manage editorial control of web content and assist in the production of a high quality website using Umbraco CMS
• Develop content strategy to influence how content is published across the Brent Council website
• Design and develop online forms adhering to industry standards and best practice
• Use Google Analytics to provide metrics to enable management oversight of Umbraco CMS function
• Support other Brent Council staff in their efforts to contribute to the content development process, including their production of audience-focused copy, providing advice and guidance where appropriate

Web Migration Specialist

Wellcome Trust

June 2012 - July 2012

• edited and migrated content using Alterian CM7
• build platforms and templates using Alterian CM7

Web Content Manager

Sue Ryder

February 2012 - June 2012

Research, write & edit content to tight deadline using Site Core CMS
• Carry out training of content owners & creators
• Preparing and deploying pages for e-commerce business
• Setting templates & using wireframes and functional specifications to determine approach to copy production and content load
• Create, manage & monitor online campaigns & communities
• Develop and implement rigorous procedures for future editing, authorization & publishing of content
• Manage relationships with content owners & creators
• Communicate effectively with volunteers, stakeholders and Sitecore developers
• Turning Photoshop layered files into HTML/CSS for webpages and e-newsletters
• Oversee & steer the content creation task
• Use Google Analytics to provide metrics to enable management oversight of Sitecore CMS function

Web Editorial Assistant

Royal College of Physicians

November 2011 - February 2012

Develop digital content for the RCP website, including web pages, branded PDFs, web-optimised images and videos, banners and emails
• Produce webpages and webforms in Drupal CMS
• Preparing and deploying pages for e-commerce business
• Research, write & edit content to tight deadline
• Create, manage & monitor online campaigns & communities
• Site administration in Drupal, including daily workflow when necessary
• Setting templates & using wireframes and functional specifications to determine approach to copy production and content load
• Produce all digital content including producing and optimising graphics, photography and video
• Use Google Analytics to provide metrics to enable management oversight of Drupal CMS function
• Turning Photoshop layered files into HTML/CSS for webpages and e-newsletters

Web Editor, Commonwealth Secretariat

April 2011 - October 2011

Implement editorial standards for Secretariat's new website and Intranet, sourcing images and publishing content via Secretariat's Vignette CMS.
• Research, write, proofread and edit content for website and set up web writing style guide
• Creating and managing online communities
• Provide frontline desk support and advice for Secretariat staff using Vignette CMS, advising Secretariat staff on best practice web writing/ presentation and data storage on web and in Vignette CMS
• Use wireframes and functional specifications to determine approach to copy production and content load
• Use Google Analytics to provide metrics to enable management oversight of Vignette CMS function
• Use Social Media for marketing and public relations and SEO to drive more traffic to the website.

Web Editor

Royal College of Paediatric

January 2011 - March 2011

Implement editorial standards for College's new website and Intranet, sourcing images and publishing content via College's Drupal CMS.
• Create, manage & monitor online campaigns
• Research, write & edit content to tight deadline
• Provide frontline desk support and advice for College staff using Drupal CMS, advising college staff on best practice web writing/ presentation and data storage on web and in Drupal CMS
• Setting templates & using wireframes and functional specifications to determine approach to copy production and content load
• Use Google Analytics to provide metrics to enable management oversight of Drupal CMS function
• Use Social Media for marketing and public relations and SEO to drive more traffic to the website.

Web Editor

SNR Denton Solicitors

October 2010 - December 2010

Restructure and develop web pages for SNR Denton external website and intranet.
• Research, review, write, edit and migrate content to Immediacy Content Management Systems.
• Identify and coordinate with content owners, developing other web strategies as necessary.

Web Content Specialist

UNISON

April 2010 - September 2010

Restructure and develop web pages for UNISON's website, updating website content using SharePoint CMS /DMS.
• Research, write, proofread and edit content for website and set up web writing style guide.
• Create, manage & monitor online campaigns & communities
• Setting templates & using wireframes and functional specifications to determine approach to copy production and content load
• Provide frontline desk support and advice for UNISON staff and members using SharePoint CMS, advising staff on best practice web writing/ presentation and data storage on web and in SharePoint CMS.

Web Editor

Big Lottery Fund

January 2010 - April 2010

Restructure and develop web pages for Big Lottery Fund external website and intranet, updating website intranet content using Livelink & Rhythmyx CMS.
• Check existing metadata and prepare web content for migration.

Train staff

Thurrock District Council

July 2008 - October 2009

Restructure and develop web pages for Thurrock Council's corporate website, updating website content using SharePoint CMS /DMS.
• Research, write, proofread and edit content for website and set up web writing style guide.
• Structure Council's DMS.
• Produce Council/staff monthly newsletter and other communications using QuarkXPress & Publisher.
• Train staff to write for web and manage Council's website and DMS.

Web Editor

Royal College of Speech

April 2008 - June 2008

Research, proofread, write and edit content for RCSLT website, approving content from intranet authors.
• Prepare text and upload content using Dreamweaver and Premier CMS.

Web Editor

National Patient Safety Agency

February 2008 - April 2008

Research, write and edit content for NPSA/NCAS website uploading content to website using Easysite CMS.
• Set up and manage NPSA/NCAS Easysite DMS.
• Input metadata and categories using Easysite CMS/DMS.

Web Developer

London Borough of Tower Hamlets

March 2007 - January 2008

Maintain and upgrade Tower Hamlets Council intranet using Immediacy CMS.
• Maintain, editing and update Tower Hamlets main website using Dreamweaver
• Setting templates & using wireframes and functional specifications to determine approach to copy production and content load
• Research, write, edit and proofread and content for website using plain English.
• Input metadata and categories according to local government navigation list (LGNL) on Immediacy CMS.
• Set up and manage Tower Hamlets Immediacy DMS.
• Train staff to use DMS, write for web and manage Council's website.

Projects

Essex County Council, Essex

• coordinate the creation of a visual identity and design and theme for the intranet, ensuring a consistent look and feel throughout all web properties using Essex County Council’s brand guidelines
• develop user-friendly web pages content and layout
• lead the creation of sound site navigation (information architecture)
• develop the site to maintain a proper balance of content and tools using SharePoint CMS
• review and edit content from contributors for consistency, accuracy, and propriety
• be the content lead for all Essex County Council intranet and roll out delivery of new tools using SharePoint

Intranet content lead, Essex County Council, Essex

• coordinate the creation of a visual identity and design and theme for the intranet, ensuring a consistent look and feel throughout all web properties using Essex County Council’s brand guidelines
• develop user-friendly web pages content and layout
• lead the creation of sound site navigation (information architecture)
• develop the site to maintain a proper balance of content and tools using SharePoint CMS
• review and edit content from contributors for consistency, accuracy, and propriety
• be the content lead for all Essex County Council intranet and roll out delivery of new tools using SharePoint

Qualifications & Certifications

Post Graduate Diploma, General Journalism

London School of Journalism

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