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Garcia Pendergrast - Marketing - Seattle, WA, USA

Laura Garcia Pendergrast

Seattle, WA, USA

Services

Marketing

Summary:

Product Marketing and Management

Work History

Principal

LGP Consulting, LLC

March 2008 - March 2008

• Provide business planning, product management & marketing consulting services to help scale new services and initiatives. Client groups include: Consumer, Enterprise, Online Services and Communications Sector.

Vice President & Senior Product Manager

Washington Mutual

June 2005 - March 2008

• Developed new products & services to diversify revenue, increase loyalty and improve customer experience. Teams included Consumer Savings, Consumer Checking, Fee & Income
• Managed strategic vendor relationships to deliver consumer checking services.

Senior Product Manager

Microsoft Corporation

July 1996 - June 2005

• Business planning - Developed forecasts, strategy, plans & resourcing.
• Consumer marketing - Created customer targets and messaging across print, online, TV advertising. Drove press coverage with local market events & viral marketing.
• Retail Category Management - Managed channel programs, campaign planning and real-time demand forecasting for all Microsoft retail titles for Holiday and Back to School. Improved profitability by 40% inventory optimization over prior year.
• Launch teams - Windows XP, Windows 2000, Windows 98, Office 97

Intern

Procter & Gamble

May 1995 - August 1995

• Developed supplier strategy as part of SAP implementation. $500K/yr benefits at test site.

Licensing & Entertainment Intern

Tyco Toys

June 1992 - September 1992

• Evaluated new product lines based on entertainment and industry trends.

Qualifications & Certifications

BA

University of Notre Dame

MBA

University of Michigan - Stephen M. Ross School of Business

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