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Panchal - Carer, Marketing & Print Management - Greenford, Greater London, UK

Lata Panchal

Greenford, Greater London, UK


Carer, Marketing & Print Management


I am highly qualified with extensive top-level of management experience and possess wide-ranging leadership skills with proven success.

Furthermore, I also possess considerable communication and interpersonal expertise and this coupled with my extensive planning, organisational and motivational skills has led to consistent success delivering high quality services for a wide variety of clients.

I am a proven leader and an accomplished communicator at all levels and in a wide variety of situations and environments. I am very dynamic, highly committed and take great pride in a job well done. I am looking for a challenging but rewarding position

Work History


Commercial Non-Food

September 2006 - August 2009

Toys and Baby Category

◆ Successfully produced Tesco's first Spring/Summer & Autumn/Winter 2007 direct catalogues with over 1000 pages
◆ Entrusted with the successful production of the SS08 Catalogue and other monthly brochures
◆ Developed a range of toys & baby nursery products in liaison with Non Food Commercial teams to boost sales
◆ Helped in the development of a range of products that enhance the overall Tesco range proposition
◆ Designed & developed the new Tesco direct catalogues and monthly 36 pages brochures for toys and nursery
◆ Consistently planned, estimated and scheduled print production jobs efficiently
◆ Liaised closely with toys & baby product buyers to secure product nominations & develop creative pagination briefs
◆ Orchestrated successful liaison with internal/external agencies to coordinate entire print production operations
◆ Initiated and forged strong relationships with suppliers/merchandisers to ensure timely delivery of samples/stocks
◆ Spearheaded and successfully implemented numerous sales and marketing initiatives to drive business forward
◆ Actively involved in web trade planning on a weekly basis for web/Email promotions, and banner production
◆ Devised and implemented key operational strategies to improve internal and external relations


HFC Bank Limited

January 2006 - September 2006

◆ Key advisor and coordinator of the Rebrand-loan/retail credit agreement revamp project
◆ Efficiently managed and coordinated the print production of product brochures and retail agreements
◆ Provided key advice and assistance to marketing managers on personal banking new product launches
◆ Entrusted with overseeing the production of POS and brochures for new in-branch acquisition
◆ Orchestrated successful liaison with purchasing department and business units (legal & compliance departments)
◆ Ensured efficient management of the monthly budget and accrual process for the Personal Banking Marketing
◆ Helped produce and deliver newly branded stationery requirements for over 168 branches and the head office
◆ Successfully administered processes to ensure efficient tracking and auditing of projects
◆ Personally networked at executive level to forge strong business relations and key partnerships
◆ Attracted and nurtured strong lasting relations with clients, internal/external creative agencies and print suppliers
◆ Regularly commended for high productivity and excellent work



Storecheck Groups/Honda PLC and Provident

July 2004 - December 2005

Temporary Contract- Storecheck Groups/Honda PLC and Provident

◆ Helped manage the creative design and efficient print production of all marketing materials
◆ Spearheaded and successfully managed all promotional activities including direct mail and fulfilment
◆ Ensured smooth delivery of client projects within deadlines and budgetary constraints
◆ Successfully managed and coordinated key pricing, merchandising, POS delivery & direct marketing functions
◆ Introduced highly successful and innovative communication strategies using profiling and segmentation
◆ Devised major improvement plans to deliver and guarantee positive return on investment
◆ Entrusted with maintaining internal computer systems, updating client's data file and analysing data


Safeway Stores PLC

September 2002 - June 2004

◆ Coordinated the successful design and efficient print production of a wide range of projects within deadline/budgets
◆ Successfully directed print production activities for format, tactical, seasonal events and £25M leaflets program
◆ Created specific artwork and print production briefs as per client and supplier requirements
◆ Gained extensive expertise in production of mailing packages, banners, pelmets, posters & departmental leaflets
◆ Helped produce effective press ads, exhibition stands, signages and other marketing and promotional materials
◆ Influenced the buying process through active liaison with external suppliers



March 1994 - August 2002

Unity Financial Services

◆ Spearheaded successfully managed key production marketing, direct mail and communication campaigns
◆ Orchestrated the design and printing of materials, direct mailing letters, invitations, delegate packs and signage
◆ Developed innovative promotional and marketing materials in active liaison with creative agencies
◆ Delivered all direct marketing and press advertising activities on time and within a budget of £2M
◆ Solely responsible for rebranding company logos/marketing literature and planning major events and trade shows
◆ Consistently ensured complete compliance with all relevant regulations and legislations to cut departmental costs
◆ Devised and implemented key marketing communication and promotional strategies
◆ Personally negotiated key deals with European dealers, suppliers and affinity partners
◆ Organised key workshops and regional conferences to successfully identify and capitalise on business opportunities
◆ Actively involved in UK DM and brand activities covering TV, radio, press and outdoor/door-to-door promotions
◆ Trained and mentored the in- house creative team to ensure delivery of promotional materials within deadline
◆ Forged strong lasting relations with customers, ad/media buying agencies, creative agencies & sales team

Health: In Excellent Health

Qualifications & Certifications

Southall Middlesex

'A' Levels

Southall college

Direct Marketing

Kingston Polytechnic

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