Neethling - General Manager - Johannesburg, GP, South Africa

Larysa Neethling

Johannesburg, GP, South Africa


General Manager


Excellent in managing people, leading by example. Proven skills to identify flaws in business processes, improve processes, implement changes. Excellent communicator of vision, common goals and day-to-day objectives. Able to "unpack" goals and obtain a buy-in of major stakeholders. Culture change and motivation of people - personal areas of interest.

Work History

Business Improvement Manager

Premier Sayina Africa (Pty) Ltd

From November 2012

• Provide clear, visible and professional management that supports a high performance culture
• Drive continuous business improvement
• Continuously audit internal operations in terms of departmental interactions, internal and external communications and governance
• Ensure conformance to best business practices and compliance with regulatory standards
• Responsible for the sales team revenue stream budget
• Managing sales team (November - August)
• Managing Departmental Heads
• Internal training of employees
1. Sales turnover increased by 30% compared to previous year;
2. Employee Performance Appraisals - job descriptions of all employees were audited in terms of relevance to performed functions and were aligned with the objectives of the position;
3. The departmental objectives were reviewed and aligned with organisational strategic goals;
4. Departmental KPI's were developed, and reporting on performance against KPI's now forms the basis for the monthly Management Review Meetings;
5. Developed internal tools for establishing Customer Satisfaction levels and created processes to improve communications and after-sales service;
6. Ensured ISO 9001:2008 re-certification by SABS;
7. Performed over 480 man/hrs of internal training during the period (topics: time management, project management, sales, customer focus, team building, problem solving, managing conflicts)
8. The organisational culture was visibly transformed into a work environment that is more conducive for change, learning, and is cooperative and socially "healthy";
9. Successful start up of the Social Committee;
10. Results of three consecutive Employee Job Satisfaction Surveys demonstrated consistent increase in satisfaction level;
11. Two publications of PSA Newsletter - the editor.

Current focus:
• Spearhead the conversion of ISO procedures into processes, which will be followed by an extensive internal training of employees;
• Facilitate interdepartmental workshops aimed at...

Project Manager - Business Development

Premier Sayina Africa (Pty) Ltd

February 2010 - November 2012

• Identify strategic areas of business development
• Secure new business / national corporate accounts
• Establish collaborative relationships and providing direct support to clients; new sales and after sales services
• Project management of manufacturing and delivering of signage solutions to various clients
Additional info:
• 2010 Member of the Training Committee
• 2010 - Special merit award for business performance
• 2011 - Member of the ISO Committee

Marketing and Public Relations Manager / Leasing Manager

Omnicron Financial Services (Pty) Ltd

April 2005 - December 2009

Period of work April 2005 to December 2009
• Letting of vacant Commercial, Retail and Industrial premises of various property portfolios for the total value of R1.5b
• Initiate and activate marketing proposals and plans
• Manage marketing budgets as well as coordinating company's advertising
• Identify marketing opportunities and proposing interventions maximising revenues
• Management and finalising of leasing processes and procedures
• Coordination of tenants
• Professional liaison with project management and maintenance teams concerning Tenant's installations
• Consult and liaison with brokers and property agents
• In charge of assistants and suppliers
• Conducting ad hoc management tasks
Reason for leaving: relocation to Johannesburg

National Accounts Executive

S&G Signs (Pty) Ltd

September 2001 - March 2005

Performed sales and marketing functions focussing primarily on business development and market penetration
Reason for leaving: received a job offer from Omnicron Financial Services

Sales Representative

Graphics Supply Warehouse (Pty) Ltd

April 2000 - August 2001

Executed sales and marketing activities
Reason for leaving: received a job offer from S&G Signs

Areas of Interest/ Hobbies:
Participant in: regular gym exercise, squash, tennis, yoga, healthy living
Interested and active in: music, culinary, gardening
Interested in reading: business literature on leadership, strategy, history, wellbeing

Qualifications & Certifications

Business Administration

School of Business Leadership, UNISA


The Graduate School of Business, University of Cape Town

Business Brokering Course

The Institute of Estate Agents of South Africa

Economics, Business and Finance

Advanced College of Economics


Saint Pietersburg State Conservatory

Crimean College of Music

Maths, Physics, Chemistry, Geography, History

Simferopol High School

Simferopol Professional Musical School

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