Raghavan - Marketing Professional - New Delhi, DL, India

Lal Raghavan

New Delhi, DL, India


Working as a pharma professional for the last 29 years.16 years experience as first line second line and third line manager in the same company.Six representatives worked in my team were promoted as first line managers and 3 first line managers were promoted as 2 nd line managers.Got gold medal award for best performance as 1 st line manager 3 times and 2 nd line manager twice.Got Chairman's all india best representative award.Good team leader,consistency in team with minimal attrition rate.


Marketing Professional


29 years exp in pharma.16 years in management cader.

Work History

Senior RegionalManager- KERALA

ALKEM Pharma

From October 2012

Area: All Kerala

Job Functions
a) Marketing of Company's all products effectively to achieve the Sales Budgets.
b) Developing and implementing market & business strategy in co-ordination with the Product Management team for the territory.
c) Identifying and providing feedback on Company's & Competitors products to the Product Management team.
d) Identifying New Potential markets.
e) Liaison with local authorities.
f) Stockist and C&F Management.
g) Training of existing /new field staff.
h) Direct marketing in an assigned area
i) On the job training to the Trainee Sales Officers, existing & new.
j) Institutional coverage.
k) Market Research.
l) Arranging of cycle meetings & new product launches.
m) Participation in sales and marketing strategy development meetings.
n) Report analysis.
o) Involvement in the Sales Development activities in non-performing/new territories.
Conducting symposiums, seminars & Doctor's group meeting

Senior Regional Manager


Up to September 2012

Area: All Kerala
Job Functions: Same as above
Achievements: 2 ME's promoted as ABM, 1 ABM to RM
: Won Gold medal award Twice for best performance.
: State sales jumped from 60 lacs to 130 lacs.

Regional Manager


Up to September 2007

Area: Pathanamthitta/Alleppey/Kottayam/Idukki/Ernakulam Palakkad/Calicut/Kannur/Kasargode/Wynad

Achievements: 2 ME'S promoted as ABM

Area Business Manager


Up to September 2005

Area: Ernakulam, Kottayam, Pathanamthitta, Idukki

Job functions: Same as above
Achievements: Won Gold medal 3 times for best ABM performance.
EKM HQ monthly sales improved from 5 lacs to 15 lac
3 ME'S promoted as ABM.

Area Business Manager


Area: Calicut, Malappuram, Palakkad, Thrissur

Job functions: Same as above

Medical Representative

ALKEM Laboratories LTD

From April 1988

Area: Kollam/Pathanamthitta
Achievement: Sales improved from 0.50 to 5.50 lacs.

Job Profile
a) Marketing company's products as per strategy.
b) Market study & Competitors activity monitoring.
c) New product launches.
d) Stockist & Retailer management.
Achievements: Got All India Samprada sing gold medal award.
: Sales improvement from 0.60 to 5.50 lacs



Job Profile: As above

Qualifications & Certifications

B Com (costing&co op)


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