Badenhorst - Operational And Public Relations Manager - Paarl, Paarl, South Africa

Laetitia Badenhorst

Paarl, Paarl, South Africa


As a Operational manager, growth is a priority and I enjoy turning challenges into successes. Organizing, planning and delegating are my strengths. I have a strong need to be creative, and work well under pressure.


Operational And Public Relations Manager


Managing a business for your Director should feel like it is your own. Integrity and a passion for what you do is very important to me. I operate well on my own and accept full responsibility.

Work History

General Clerk & Wine export and sales assistant at Slent farms

Ayama Wines

June 2008 - September 2008

General Manager at Augusta Kleinbosch Guesthouse, Drakenstein Paarl

Guest House

From October 2008

Computer: MS Office (Word, Excel, MS Outlook), Pastel, Donkerhoek Data.
Accounting: Reconciliation, invoice processing, payments, documentation filing, budget management, petty cash, debtors.
Personnel Management: Recruitment and selection, trained staff, contracts of employment, job descriptions, disciplinary hearings, policies and procedures, staff meetings, supervision of farm/maintenance manager, restaurant manager and supervisor.
Salaries and wages administration: PAYE, UIF, WCA, personnel files, personnel documents i.e. leave forms, sick leave certificates, disciplinary forms etc.
Sales and Marketing: Assistance in selling of wine, selling of jewellery, design of logo and image for personal businesses, recreation of Augusta's new website, involved in design of pamphlets, advertising boards and other marketing material, market research, maintenance of relationships with suppliers.
Stock Control / Despatch: Maintained stock levels, completed documentation, receiving of stock, controlled and secured stock, monthly stock take.
Customer service / administration: Received, captured and verified orders, solved customer queries, ensure acceptable service levels.
Hospitality: Received guests, arranged amenities, travel arrangements, coordinated work flow, managed staff, updated and chased delegated tasks to ensure progress to deadlines, sourcing of suppliers, general administration, bookings and liaison with tour operators.
Planning and Organising: Conferences, functions, weddings and parties for children.
Catering: Planned menus, prepared food, product quality, optimal stock levels, waste management.
Product Development to enhance the business: Digterswijn, In die Spore van Afrikaans
Interior Design
Engraving: Gifts and jewellery


Diva's Café CC

February 2007 - October 2007



February 2003 - December 2005

Innovation, customer care

General Manager

January 2002 - June 2002

Sales Assistant & Engraver

Jewel Afrique, Tyger Valley Centre

July 2002 - January 2003

Owner of Engraving & Gifts, Tyger Valley Centre


June 2000 - February 2002

Marketing, HR, Buying

Au Pair in Germany

March 1993 - September 1993

Ledger Clerk

Standard Bank

November 1993 - August 1994


Accounts Clerk

Foshini Head Office

August 1992 - February 1993

New Accounts Clerk

Qualifications & Certifications

Technology & Basic Bookkeeping

Boston House College

Malan High School

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